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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more Brandwatch is a consumer intelligence platform that enables companies to analyse and utilise consumers’ conversations across the web as well as various social media channels in an efficient manner. The platform allows users to search across millions of tools, conversations and comments that are relevant to their businesses. Businesses can categorise conversations by complaints, feedback, opinions and more to use them accordingly. Brandwatch provides accurate insights with the help of AI-based capabilities and also answers relevant questions, facilitating seamless business. These insights can also be shared across the organisation with live reports and alerts. It is a flexible platform that can be customised with the help of 50+ live visualisations to analyse data. Users can even upload their own data to spot key topics, consumers’ sentiments and historical trends, whose knowledge is required by them to plan ahead. They can even analyse data from live surveys, influencers, online behaviour from a group of connected products. At last, an instant reporting system offered by the platform enables users to track and export essential data into different formats. Read more
Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    68%
  • Popularity
    95%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    79%
  • Momentum
    63%
  • Popularity
    86%
SaaSworthy Awards # 2 Most Worthy # 1 Highly Rated
Not Available

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
1.9/5 508 user ratings
1.4/5 18 user ratings
Rating Distribution
  • Excellent

    14.8%
  • Very Good

    5.5%
  • Average

    6.5%
  • Poor

    5.7%
  • Terrible

    67.5%
  • Excellent

    5.6%
  • Very Good

    0%
  • Average

    5.6%
  • Poor

    5.6%
  • Terrible

    83.3%
User Sentiments

    Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations

    Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality

    User-friendly interface, Customizable dashboards, Powerful Query Builder, Extensive Data Coverage

    Inaccurate sentiment analysis, Limited Facebook Data, Slow loading times, Complex query setup

Review Summary

Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.

Brandwatch is generally well-received by users, with an average rating of 4.2 out of 5 stars across multiple review platforms. Users praise its intuitive interface, powerful analytics capabilities, and ability to gather and analyze data from various online sources. However, some users express concerns about the platform's complexity and occasional glitches. Overall, Brandwatch is considered a valuable tool for businesses seeking to monitor and analyze their online presence and make data-driven decisions.

Pros & Cons
  • Highly collaborative social media manager
  • Attractively stuffed with an array of collaboration features
  • Easily share engagement streams with your team
  • Better control multiple communication channels
  • Occasional technical issues
  • Learning curve associated with setting up and using the tool
  • Cost of the software, particularly for small businesses or individuals with limited budgets
  • Analyse and utilise consumers’ conversations across the web as well as various social media channels
  • Categorise conversations by complaints, feedback, opinions and more
  • Accurate insights with the help of AI-based capabilities
  • Customisable with the help of 50+ live visualisations to analyse data
  • Complexity and occasional glitches
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Professional Others

Team Others

Business Others

Enterprise Custom

Brandwatch Custom

 
View Detailed Pricing
View Detailed Pricing

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Screenshots & Videos

Screenshots Hootsuite Timeline
+ 4 More
Data Scrubber Panel
+ 1 More
Videos Video Thumbnail
+ 1 More
Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: Vancouver, Canada Founded in: 2008 Located in: New York, New York
Contact Details

Not available

https://hootsuite.com/#

+1 212 229 2240

https://www.brandwatch.com/products/consumer-research/

Social Media Handles

FAQs

What are the key features of Hootsuite?

Hootsuite is a social media management software that offers features like group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management, reputation management, social media marketing, and social media monitoring.

What are the key features of Brandwatch?

Brandwatch is a consumer intelligence platform that enables companies to analyze and utilize consumers’ conversations across the web as well as various social media channels in an efficient manner.

What are the alternatives to Hootsuite?

The top alternatives to Hootsuite are Zoho Social, SocialPilot, Sprout Social, SocialHub, and Zoho Cliq.

What are the alternatives to Brandwatch?

The top alternatives to Brandwatch are Reputation.com, Talkwalker, Brand24, Reputation Studio, and ReviewBuzz.

Which product is better for large-scale social media management?

Hootsuite is designed for large-scale social media management, with features like multi-user collaboration, engagement stream sharing, and advanced analytics.

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