Datorama vs Supermetrics in July 2026

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Datorama

Marketing Analytics Software

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Supermetrics

Marketing Analytics Software

View Details

Overview

Description	Datorama is a dashboard software that is based-on the cloud, so it is quite easy to access it from any location at anytime. The software can gather vital data from multiple sources and display it to the users at one place. It comes with visual analytics, calculation functionality, key performance indicators etc. Users can easily access the files they want with the help of advance widgets, available with this dashboard software. Datorama features both public dashboard and private dashboard, which enables you to monitor other people’s access to the dashboard information. Datorama comes equipped with other features as well, like data visualization, business intelligence and big data features. Read more	Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $19.00. Offers Free-forever and Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 60% Momentum 65% Popularity 64%	79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 60% Reviews 60% Momentum 67% Popularity 69%
SaaSworthy Awards	# 1 Most Worthy # 2 Fastest Growing	Not Available

Features

Total Features	15 Features	0 Features
Common Features for All	AI-Powered Insights Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunities Ad hoc Reports Creates impromptu reports as and when the occasion requires Attribution Track and allocate credit to touchpoints throughout the conversion journey. BI Tools Integration Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI. Campaign Performance Tracking Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO. Collaboration Helps you safely share data with only those who matter and enhances your teamwork Conversion Tracking Enables user to track customer conversion rate Cross Device Tracking Tracks user journeys seamlessly across desktop, mobile, and apps. Data Source Import customer data from several sales and marketing channels Interactive Dashboard It provides easy visualization of data KPI Monitoring It helps to measure the success rate of an individual or organization is at reaching the strategic objectives Marketing Mix Modeling Leverages statistical analysis to maximize channel spending efficiency Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data. Segmentation Groups and segregates audiences based on defined criteria Social Listening Monitors brand mentions and analyzes sentiment across social media platforms. + 12 More - Show Less	AI-Powered Insights Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunities Ad hoc Reports Creates impromptu reports as and when the occasion requires Attribution Track and allocate credit to touchpoints throughout the conversion journey. BI Tools Integration Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI. Campaign Performance Tracking Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO. Collaboration Helps you safely share data with only those who matter and enhances your teamwork Conversion Tracking Enables user to track customer conversion rate Cross Device Tracking Tracks user journeys seamlessly across desktop, mobile, and apps. Data Source Import customer data from several sales and marketing channels Interactive Dashboard It provides easy visualization of data KPI Monitoring It helps to measure the success rate of an individual or organization is at reaching the strategic objectives Marketing Mix Modeling Leverages statistical analysis to maximize channel spending efficiency Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data. Segmentation Groups and segregates audiences based on defined criteria Social Listening Monitors brand mentions and analyzes sentiment across social media platforms.

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Sentiments	Extensive Integrations, Customizable Dashboards, Data Visualization, Automated Reporting Complex Setup, Slow Platform Performance, Limited Data Manipulation, Steep Learning Curve	Ease of Use, Extensive Integrations, Automated Reporting, Time-Saving Functionality Occasional System Errors, Slow Loading Times, Limited Data Availability, Confusing Pricing Structure
Review Summary	Overall, users praise Datorama's user-friendly interface, customizable dashboards, and ability to integrate and analyze data from multiple sources. They appreciate its strong reporting and visualization capabilities, which help them gain insights and make data-driven decisions. Many users also commend Datorama's customer support, finding them responsive and helpful. However, some reviewers express concerns about the complexity of the platform, occasional bugs, and limitations in handling large datasets. Additionally, a few users mention the need for improved training and documentation to fully utilize the software's potential.	Users generally praise Supermetrics for its user-friendly interface and seamless integration with various data sources. Reviewers find it particularly useful for data analysis and reporting, highlighting its time-saving capabilities and the accuracy of the data it provides. Additionally, the customer support is often mentioned as being responsive and helpful. While some users express concerns about the pricing and occasional bugs, the majority agree that Supermetrics is a powerful tool that simplifies data integration and analysis processes.

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $19.00. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Custom Custom	Hobby (Google Sheets) Free Pro (Google Sheets) $69.00 $88.32 per user / month Super Pro (Google Sheets) $149.00 $190.72 per user / month Enterprise (Google Sheets) Custom Hobby (Data Studio) Free Individual Connector (Data Studio) $39.00 $49.92 per month Pro (Data Studio) $99.00 $126.72 per month Super Pro (Data Studio) $299.00 $382.72 per month Pro (Excel) $99.00 $126.72 per user / month Super Pro (Excel) $199.00 $254.70 per user / month Enterprise (Excel) Custom Supermetrics Uploader $39.00 $39.00 per month Supermetrics BigQuery Custom Supermetrics API Custom Legacy Products $19.00 $19.00 per month
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