Home/Marketing Analytics Software/Funnel vs SupermetricsUpdated on: March 28, 2024

Compare Funnel vs Supermetrics

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Overview

Summary

Funnel.io is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools. ..show more

Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Stockholm, Sweden

Helsinki, Finland

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Essentials
$399 /Month

billed Yearly

Everything you need as a marketer or data analyst to quickly analyze marketing data from all common marketing apps and platforms.

Features

  • Platform integrations : 260+
  • Unlimited data volume
  • Scheduled imports
  • Data Explorer
  • Contextual data model
  • Automatic currency conversion
  • Rule-based transformation
  • Data history : Up to 2 years
  • Custom rules
  • Send to Google Sheets
  • Send to Google Analytics
  • Send to visualization
  • Send to data warehouses
  • Scheduled data warehouse exports : Every 6 hours
  • Users : 5 seats
  • Security : ISO 27001
  • Email Support
  • Setup & configuration : Self-service setup
Plus
$999 /Month

billed Yearly

Comprehensive data collection and transformation for teams. Includes Funnel's unique Data Guarantee to connect to any platform, anywhere.

Features

  • Platform integrations : 500+
  • Data Guarantee
  • Includes features of Essentials plan, plus
  • Multiple workspaces
  • User roles and permissions
  • Users : Unlimited seats
  • Chat and Email Support
  • Setup & configuration : Guided setup
  • Quarterly success review
Enterprise
$1999 /Month

billed Yearly

Unified marketing reporting for companies with several regions, brands, or teams. Robust support and success, with enterprise security.

Features

  • Includes features of Plus plan, plus
  • Scheduled data warehouse exports : Every 2 hours
  • Enterprise Single Sign-On
  • Security : ISO 27001 and security advisor
  • Priority Chat and Email Support
  • Setup & configuration : Guided setup with accelerator
  • Customer Success Partner
  • Enterprise SLA
Agency Small
$399 /Month

billed Yearly

The perfect operating system for small media agencies. Collect data from all common marketing platforms and unify your reporting.

Features

  • Platform integrations : 260+
  • Unlimited data volume
  • Scheduled imports
  • Data Explorer
  • Contextual data model
  • Automatic currency conversion
  • Rule-based transformation
  • Data history : Up to 2 years
  • Custom rules
  • Google Sheets export
  • Send to Google Analytics
  • Send to visualization tools
  • Send to data warehouses
  • Scheduled data warehouse exports : Every 6 hours
  • Users : 5 seats
  • Security : ISO 27001
  • Email Support
  • Setup & configuration : Self-service setup
Agency Medium
$999 /Month

billed Yearly

The intelligent reporting stack for mid-sized media agencies. Automate reporting from all ad platforms – always accurate and up to date.

Features

  • Platform integrations : 500+
  • Data Guarantee
  • Includes features of Agency Small plan, plus
  • Multiple workspaces
  • User roles and permissions
  • Users : Unlimited seats
  • Security : ISO 27001
  • Chat and Email Support
  • Setup & configuration : Guided setup
  • Quarterly success review
Agency Large
$3499 /Month

billed Yearly

Enterprise-grade reporting for large media agencies. Comprehensive setup, support and success, with rock-solid availability and security.

Features

  • Includes features of Agency Medium plan, plus
  • Enterprise Single Sign-On
  • Priority Chat and Email Support
  • Setup & configuration : Guided setup with accelerator
  • Customer Success Partner
  • Enterprise SLA
View Price Page
Hobby (Google Sheets)
Free

Features

  • Number of Reports : Unlimited
  • Number of License Users : 1
  • Data Sources : Google Analytics
  • Maximum Rows per query : 100
  • Queries per day : 100
  • Support level : Access to KnowledgeBase
Pro (Google Sheets)
$88.32 /User/Month

Features

  • Includes features of Hobby plan, plus
  • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)
  • Scheduled refresh : Daily, Weekly, Monthly
  • Scheduled Emailing
  • Avoiding Google Analytics data sampling
  • Maximum Rows per Query : 1000000
  • Queries per day : 1500
  • Support Level : Email and Forum support

All Data Sources Includes:

Adform, Adobe Analytics, AdRoll, Amazon Ads (Vendor Central), Bing Ads, Bing Services, Bing Webmaster Tools, Custom JSON/CSV, Database, Google Ad Manager, Google Display and Video 360, Google Search Ads 360, Facebook Ads, Facebook Insights, Facebook Public Data, Google AdSense, Google Ads, Google Analytics, Google BigQuery, Google My Business, Google Search Console, Instagram Insights, Linkedin Ads, LinkedIn Company Pages, Linkedin URL Share Counts, MailChimp, Moz, Optimizely, Pinterest, Reddit, Searchmetrics, SEMrush Analytics, Stripe, Tumblr, Twitter Public Data, Twitter Ads, Vimeo, VKontakte, Yahoo Gemini, Yandex.Direct, Yandex.Metrica, YouTube.

Super Pro (Google Sheets)
$190.72 /User/Month

Features

  • Includes features of Pro plan, plus
  • Data sources : All (excluding HubSpot Professional and Enterprise)
  • Scheduled Refresh : Hourly
  • Queries per Day : 3000
Enterprise (Google Sheets)
Custom

Features

  • Includes features of Super Pro plan, plus
  • Number of license users : Multiple users or domain-wide license
  • Maximum Rows per Query : Customized
  • Queries per Day : Customized
  • Support Level : Premium support options
Hobby (Data Studio)
Free

Features

  • Number of Reports : Unlimited
  • Number of Team Members1 : 1
  • Number of Ad Accounts per ad network2 : 3
  • Data Sources3 : Limited
  • Reporting Date Range : Last 10 Days
  • Support level : Community Forum

Note

1 You can add and remove team license users

2 Account restrictions concern Facebook Ads, Twitter Ads, Microsoft Advertising, LinkedIn Ads, Google Ads, Yahoo Gemini, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, Adform.

3 All data sources include: Ad Data + Google Analytics, Adobe Analytics, AdRoll, Adform, Microsoft Advertising, Custom JSON/CSV, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, Facebook Ads, Facebook Insights, Facebook Public Data, Google Analytics, Google Ads, Google My Business, Google Search Console, HubSpot, Instagram Insights, LinkedIn Ads, LinkedIn Company Pages, MailChimp, Moz, Pinterest, Quora Ads, Reddit, SEMrush, Stripe, Tumblr, Twitter Ads, Twitter Public Data, Vimeo, Yahoo Gemini, Yandex.Direct, Yandex.Metrica, YouTube. Limited data sources are: Facebook Ads, Twitter Ads, Microsoft Advertising, LinkedIn Ads, MailChimp, Google Analytics, Google Ads, Google Search Console, Yahoo Gemini.

4 Cross-platform data blending: Blend data from multiple sources in one table or chart using our Ad Data + Google Analytics connector. E.g. compare Google Ads, Microsoft Advertising and Facebook Ads costs in one table.

Individual Connector (Data Studio)
$49.92 /Month

Features

  • Includes features of Hobby plan, plus
  • Data sources3 : 1 of your choice (excluding Ad Data + GA, AdRoll, Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot, Instagram Insights)
  • Reporting Date Range : Unlimited
  • Support Level : Email and forum support
  • Connectors : Ad Data + Google Analytics, Microsoft Advertising, Facebook Ads, Facebook Insights, Google Analytics, Google Ads, Instagram Insights, HubSpot, Facebook Public Data, LinkedIn Ads, Twitter Ads
Pro (Data Studio)
$126.72 /Month

Features

  • Includes features of Individual Connector plan, plus
  • Number of team members1 : 3
  • Number of ad accounts per ad network2 : 20
  • Data Sources3 : All data sources (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360), HubSpot Professional and Enterprise
  • Cross-platform data blending4
Super Pro (Data Studio)
$382.72 /Month

Features

  • Includes features of Pro plan, plus
  • Number of team members1 : 5
  • Number of ad accounts per ad network2 : 100
  • Data sources3 : All
Pro (Excel)
$126.72 /User/Month

Features

  • Number of Reports : Unlimited
  • Number of License Users : 1
  • Data Sources : Bing Webmaster Tools, Facebook Ads, Facebook Insights, Facebook Public Data, Google AdSense, Google Ads, Google Analytics, Google My Business, Google Search Console, HubSpot Starter, Instagram Insights, LinkedIn Company Pages, MailChimp, Microsoft Advertising, Pinterest Public Data, Quora Ads, Reddit Public Data, Stripe, Twitter Ads, Twitter Public Data, Vimeo Public Data, VKontakte Public Data, Yandex.Direct, Yandex.Metrica,YouTube
  • Scheduled refresh : Weekly, Monthly
  • Avoiding Google Analytics data sampling
  • Support level : Email and Forum
Super Pro (Excel)
$254.7 /User/Month

Features

  • Includes features of Pro plan, plus
  • Data Sources : Adform, AdRoll, Criteo, LinkedIn Ads, Yahoo Gemini
  • Scheduled Refresh : Daily
  • Scheduled Emailing
Enterprise (Excel)
Custom

Features

  • Includes features of Super Pro plan, plus
  • Number of license users : Multiple users or domain-wide license
  • Data Sources : Google Ad Manager, Google Campaign Manager, Google Display and Video 360, GoogleSearch Ads 360, HubSpot Professional and Enterprise, Optimizely
  • Scheduled Refresh : Hourly
  • Support Level : Premium support options
Supermetrics Uploader
$39 /Month

1. Microsoft Advertising, Microsoft Advertising, Yahoo Gemini

  • 5 Daily Uploads : $39 per Month
  • 20 Daily Uploads : $79 per Month
  • 200 Daily Uploads : $179 per Month

2. CSV File Uploads

  • 100 Uploads : $99 (License period 1 year)
  • 200 Uploads : $195 (License period 1 year)
  • 500 Uploads : $395 (License period 1 year)
Supermetrics BigQuery
Custom

Features

  • Powerful analytics on demand
  • Advanced and blazing fast data blending
  • Full ownership of all historical data
  • Unparalleled robustness and speed for Data Studio
Supermetrics API
Custom

Features

  • Pull all your marketing metrics into one place
  • Have full control of your data
  • Superior scalability and reliability compared to spreadsheets
  • Build API queries as if using our Sheets add-on
Legacy Products
$19 /Month

1. Supermetrics Data Grabber : Starting at $19 per Month

  • Turns Excel into a full marketing reporting system for PPC, SEO, social and web analytics.

2. Supermetrics Functions : Starting at $29.99 per Month

  • The most flexible way of getting your marketing metrics into Excel and Google Sheets.
View Price Page

SCREENSHOTS

Funnel Screenshots
View 4 screenshot(s)
Supermetrics Screenshots
View 8 screenshot(s)

INTEGRATIONS

  • Google Analytics
  • Stripe Payments
  • HubSpot CRM
  • Google Analytics
  • MailChimp
  • Semrush

ALTERNATIVES

Top alternatives to Funnel

Pipeline CRM
Pipeline CRM
uKit Website Builder
uKit Website Builder
Flywheel
Flywheel
Lifesight
Lifesight
Zulu5
Zulu5

Top alternatives to Supermetrics

Databox
Databox
Dataddo
Dataddo
Segment
Segment
Datorama
Datorama
Adverity
Adverity