Adobe Experience Manager |
| Description | Bizible is a B2B marketing attribution and analysis solution that creates a unification between ad and behavioral data, along with machine learning. Thus helping business houses to make the right decisions in the marketing sector. Predictive account engagement scores offered by the platform, enables organizations to prioritize individual accounts and work accordingly. Enterprises can also collaborate the platform with their pre-existing marketing technologies like Salesforce, Marketo, Liveperson, Microsoft Dynamics and more. Full funnel insights offered by the software allows users to get comprehensive credit for their marketing strategies irrespective of the area within the funnel where it is taking place. Moreover, marketing experts using Bizible, can also apply credits to various stages which matters the most within their buying cycle. Ad network integration feature within the solution, allows enterprises to embed granular data views inclusive of ad level performance and keywords. Besides online channels, users can also monitor marketing performance for offline channels as well. Read more | Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with. Read more |
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Bizible is generally well-received by users, with many positive reviews highlighting its user-friendly interface, robust reporting and analytics capabilities, and its effectiveness in improving sales performance and revenue attribution. However, some users have expressed concerns regarding the complexity of the software, the need for extensive training, and occasional technical issues. Overall, Bizible seems to be a valuable tool for businesses looking to enhance their sales and marketing efforts, but it may require a dedicated team and resources to fully leverage its capabilities. |
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Bizible Custom |
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| Company Details | Located in: Seattle, Washington |
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18772606586 https://www.bizible.com/b2b-marketing-attribution |
Not available https://www.adobe.com/analytics/adobe-analytics.html |
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