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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
View Details
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
View Details
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Description | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more | Create and A/B test different versions of your WordPress to discover what is best for your audience and improve your conversions. Subscription plans for personal sites, business owners, or web agencies. Increase engagement, interactions, and conversions today. Test everything: pages, posts, products, custom types, headlines, widgets, themes, menus, heatmaps, and more. Read more |
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SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
5 Features
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6 Features
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Common Features for All |
Audience Targeting
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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Audience Targeting
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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User Rating |
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Not Available
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Rating Distribution |
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User Sentiments |
A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve |
Not Available
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Review Summary |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Adobe Target Custom |
BASIC $29.00 $29.00 per month PROFESSIONAL $89.00 $89.00 per month ENTERPRISE $259.00 $259.00 per month |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 1 More
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Not Available |
Videos |
+ 2 More
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Company Details |
Not available |
Located in: Marie Curie, Barcelona |
Contact Details |
Not available https://www.adobe.com/marketing/target.html |
Not available https://neliosoftware.com/testing/?nab=0 |
Social Media Handles |
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