Home/Compare/ActiveCampaign vs Marketo
Updated on: October 31, 2020

ActiveCampaign vs Marketo

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. ..read more

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software. ..read more

Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses. ..read more

Features

Analytics (ROI Tracking)

Campaign Segmentation

Channel Management

Email Drip Campaigns

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

Multivariate Testing

Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Chicago, Illinois / +1 800-357-0402

San Mateo, California / +1.650.376.2300

Mountain House, California / +1 (877).509.3570

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Lite
$15 /Month

Features

  • 500 Contacts
  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Subscription Forms
  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

Pricing based on number of Contacts

Plus
$70 /Month

Features

  • 500 Contacts
  • Everything from Lite
  • Unlimited sending
  • CRM w/ Sales Automation
  • Facebook Custom Audiences
  • Lead & Contact Scoring
  • Integrations
  • SMS Marketing
  • Dynamic Content
  • Custom User Permissions
  • Up to 25 Users

Pricing based on number of Contacts

Professional
$159 /Month

Features

  • 500 Contacts
  • Everything from Plus
  • Unlimited sending
  • Predictive Sending ML
  • Predictive Content ML
  • Customer Attribution & Path to Purchase
  • Win Probability ML
  • Conversion Performance Reporting
  • Split Automations
  • Site Messaging
  • In-Depth Onboarding Consultation
  • Automation Strategy Consultation
  • 3 One-on-one Training Sessions per Month
  • Up to 50 Users

Pricing based on number of Contacts

Enterprise
$279 /Month

Features

  • 500 Contacts
  • Includes Everything from Professional
  • Unlimited sending
  • Custom Reporting (Beta)
  • Custom Mailserver Domain
  • Custom Domain
  • Dedicated Account Rep
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

Pricing based on number of Contacts

View Price Page
Basic (Lead Management)
Custom

Features

  • Customer Engagement Engine
  • Lead Scoring, Segmenting and Nurturing
  • Search Engine Optimization
  • Email, Landing Pages, and Forms
  • Social Marketing, Events, and Webinars
  • A/B Testing
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboards and Reports
  • Marketing Calendar
PRO (Lead Management)
Custom

Features

  • Digital Ads
  • ContentAI
  • Program and Campaign Analysis
  • API and Integrations
  • Additional Marketing and Sales Users
  • Includes features of Basic plan
Elite (Lead Management)
Custom

Features

  • Includes features of PRO plan, plus
  • Anonymous Retargeting
  • Opportunity Influence Modeler
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
Enterprise (Lead Management)
Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing
Custom

Features

  • Email and Landing Page Creator
  • Drag-and-Drop Audience Segmentation
  • Mobile Responsive Template Library
  • Real-Time Campaign Triggers
  • Intelligent Nurturing
  • Email and Landing Page A/B Testing
  • Dynamic Content
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Forms and Progressive Profiling
  • Automated Workflows
  • Social Marketing
  • Search Engine Optimization
Consumer Marketing
Custom

Features

  • Marketing Database
  • Audience Segmentation
  • Real-Time Behavioral Triggers
  • Intelligent Nurturing
  • Search Engine Optimization
  • Social Marketing
  • Event Marketing
  • Digital Ads
  • Email Marketing
  • Web Personalization
  • Landing Pages and Forms
  • A/B Testing
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Mobile Marketing
  • Cross-Channel Marketing
  • Includes features of All Plan
Customer Base Marketing
Custom

Features

  • Customer Database
  • Customer Segmentation
  • Customer Nurturing
  • Customer Scoring
  • Web Personalization
  • Account-Based Web Marketing
  • Intelligent Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Events and Webinars
  • Social Marketing
  • CRM Integration
  • Sales Intelligence
  • Customer Journey Modeler
  • Campaign Dashboard and Reports
  • Revenue Analytics
  • Marketing Calendar
  • Includes features of All Plan
Mobile Marketing
Custom

Features

  • Push Notifications
  • In-App Messaging
  • User Segmentation
  • User Behavior Tracking
  • Real-Time Behavioral Triggers
  • Email Marketing
  • Landing Pages
  • Intelligent Nurturing
  • Mobile Performance Dashboards
View Price Page
All-in-One Free
Free

Features

  • Email Marketing
  • Autoresponders
  • Email Broadcast
  • Sequences
  • Lead Grabbers
  • Landing Pages
  • CRM
  • Helpdesk
  • Live Chat
All-in-One Basic
$14.99 /User/Month

$8.99 per User per Month billed Biennially

Features

  • 15000 Contacts
  • Includes features of All-in-one Free plan, plus
  • Email Templates
  • Web Pop-ups
  • Landing Page Builder
  • Lead Scoring
  • SMS Marketing
  • 3rd Party Integrations
  • Social Suite
  • Tag Manager
All-in-one Growth
$49.99 /User/Month

$29.99 per User per Month billed Biennially

Features

  • 50000 contacts
  • 25000 Branded Emails per month
  • Includes features of All-in-one Basic plan, plus
  • Marketing Automation
  • Push Notifications
  • Site Messages
  • Broadcast A/B Testing
  • Landing Page A/B Testing
  • Custom Domain
  • Call Records
  • Service Automation
  • Products
  • Proposals
All-in-One Pro
$79.99 /User/Month

$47.99 per User per Month billed biennially

Features

  • 100000 Contacts
  • 50000 Branded Emails per month
  • Includes features of All-in-One Growth plan, plus
  • Web Analytics
  • Custom Reporting
  • SSO
  • Role Management
  • Proposal Analytics
  • Role Management
  • Call Transcripts
  • Call Scripts
  • Call Records
  • Goals
  • SSO
  • Account Based Marketing
  • SSO
  • Role Management
  • Marketing Automation
  • Web Analytics
  • Proposal Analytics
  • SSO
  • Role Management
  • Goals
  • Custom Reporting
  • Dedicated Account Manager
  • Uptime SLA
  • Phone Support
Marketing Basic
$12.99 /Month

$7.99 per User per Month billed Biennially

Features

  • Free Plan, plus
  • Landing Page Builder
  • Lead Scoring
  • SMS Marketing
  • 3rd Party Integrations
  • Tag Manager
Marketing Growth
$24.99 /Month

$14.99 per User per Month billed Biennially

Features

  • 25000 Contacts
  • 25000 Branded Emails per month
  • Includes features of Basic plan, plus
  • Unlimited Mailbox
  • Multiple Deal pipelines
  • Multiple Deal Tracks
  • 24*5 Chat and Phone support
  • 24*7 Email Support
  • Call Reports
  • Custom Fields
  • Email scheduling
  • Leaderboard
  • Multi-Currency
  • Email Sequences
  • Sales Automation
  • Timezone Based Delivery
  • Proposals
Marketing Pro
$49.99 /Month

$29.99 per User per Month billed Biennially

Features

  • 50,000 Contacts
  • 50,000 Branded Emails
  • Growth Plan, plus
  • Web Analytics
  • SSO
  • Custom Reporting
  • Dedicated Account Manager
  • Uptime SLA
  • Phone Support
  • Marketing Automation
CRM & Sales Bay Basic
$12.99 /User/Month

$7.79 per User per Month billed Biennially

Features

  • 10,000 Contacts
  • 10,000 Branded Emails
  • Free Plan, plus
  • Multiple Deal Tracks
  • Calling
  • Predictive Lead Score
  • 3rd Party Integrations
  • Tag Manager
CRM & Sales Bay Growth
$24.99 /User/Month

$14.99 per User per Month billed Biennially

Features

  • Basic Plan, plus
  • 25,000 Contacts
  • 25,000 Branded Emails
  • Email Scheduler
  • Leader Board
  • Multi Currency
  • Sales Automation
  • Products
  • Proposals
CRM & Sales Bay Pro
$49.99 /User/Month

$29.99 per User per Month billed Biennially

Features

  • 50,000 Contacts
  • 50,000 Branded Emails
  • Growth Plan, plus
  • Proposal Analytics
  • Auto Dialer
  • Proposal Analytics
  • Role Management
  • Call Records
  • Call Scripts
  • Goals
  • Custom Reporting
Service Bay
Free

Features

  • Free Help Desk
  • Free Live Chat
View Price Page

SCREENSHOTS

ActiveCampaign Screenshots
View 7 screenshot(s)
Marketo Screenshots
View 7 screenshot(s)
EngageBay Screenshots
View 8 screenshot(s)

INTEGRATIONS

  • SurveyGizmo
  • WordPress
  • Joomla
  • Zoho CRM
  • Drupal
  • Salesforce
  • Freshbooks
  • SurveyMonkey
  • Scribe
  • WordPress
  • LiveEngage
  • Cvent
  • Hootsuite
  • NetSuite
  • Volusion
  • Unbounce
  • GoToWebinar
  • Zoho CRM
  • Magento
  • Sprinklr
  • Salesforce
  • ON24
  • Eventbrite
  • Intercom
  • WordPress
  • HubSpot CRM
  • Salesforce
  • Pipedrive
  • Zapier
  • MailChimp

ALTERNATIVES

Top alternatives to ActiveCampaign

Hubspot Marketing Hub
MailChimp
AWeber
Drip
SendinBlue

Top alternatives to Marketo

Hubspot Marketing Hub
Pardot
ActiveCampaign
SharpSpring
Drip