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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign logo
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo
View Details
Sponsored

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ContactPigeon logo

ContactPigeon

Marketing Automation Software

5 171 user ratings

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Sponsored

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ExpertSender logo

ExpertSender

Marketing Automation Software

4.8 77 user ratings

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Overview

Description ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more ContactPigeon is an omnichannel personalised engagement tool that enables consumers to have meaningful interactions. This programme is an award-winning consumer interaction tool that ensures consistent eCommerce and retail results. Users can simply develop unique client journeys and endpoints across important messaging channels such as SMS, Messenger, and others. It aids in the gathering of information about client interactions. The software offers a dynamic segmentation feature that targets data-driven audiences to the best of its ability by creating unified consumer profiles based on campaigns, web behaviour, and eCommerce history. It uses a simple rule-based segmentation builder to help users better identify and cluster their client base, as well as provide product recommendations. The software has hundreds of appealing templates for customising one's brand and attracting visitors to one's website. It also has a dedicated eCommerce professional on standby to assist the team with concept generation and implementation. It also features a strong customer assistance system, which aids in the generation of additional sales. Read more ExpertSender is a Multichannel Marketing Automation system designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more. They send over 15 billion marketing messages each year for over 1000 brands worldwide.  Read more
Pricing Options
  • Free Trial Available
  • Starts at $29.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $18.0. Offers Free-forever plan.
  • Free Trial Available
  • ContactPigeon Offers Custom plan.
  • Free Trial Not Available
  • ExpertSender Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    98%
  • Momentum
    67%
  • Popularity
    95%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    83%
  • Momentum
    67%
  • Popularity
    69%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    83%
  • Momentum
    60%
  • Popularity
    72%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    89%
  • Reviews
    75%
  • Momentum
    64%
  • Popularity
    81%
SaaSworthy Awards # 1 Most Worthy # 1 Fastest Growing # 13 Most Popular # 18 Fastest Growing
Not Available
Not Available

Features

Total Features
10 Features
9 Features
9 Features
7 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 4 More - Show Less
  • Technical Details

    Organization Types Supported
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.5/5 6,019 user ratings
    4.7/5 3,360 user ratings
    5/5 171 user ratings
    4.8/5 77 user ratings
    Rating Distribution
    • Excellent

      59%
    • Very Good

      34.6%
    • Average

      4.2%
    • Poor

      1%
    • Terrible

      1.2%
    • Excellent

      72.5%
    • Very Good

      24%
    • Average

      2.3%
    • Poor

      0.4%
    • Terrible

      0.8%
    • Excellent

      98.2%
    • Very Good

      1.8%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      85.7%
    • Very Good

      13%
    • Average

      1.3%
    • Poor

      0%
    • Terrible

      0%
    User Sentiments

      Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

      Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

      Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting

      High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve

      Not Available

      Excellent Customer Support, Marketing Automation Capabilities, Email Deliverability, Ease of Use

      Complexity for Beginners, Occasional Software Bugs, Limited Storage, Slow Mobile App Performance

    Review Summary

    Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

    Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.

    Not Available

    ExpertSender's user reviews consistently praise its intuitive and user-friendly interface, making it easy for marketers to create and manage email campaigns. Reviewers also commend its advanced automation capabilities, enabling efficient and targeted campaigns. Despite occasional concerns about pricing and deliverability, ExpertSender's strong support team and comprehensive reporting features receive high marks. Overall, users highly recommend ExpertSender for its ease of use, automation tools, and customer support.

      Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $29.0. Offers Custom plan.
    • Free Trial Available
    • Starts at $18.0. Offers Free-forever plan.
    • Free Trial Available
    • ContactPigeon Offers Custom plan.
    • Free Trial Not Available
    • ExpertSender Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Lite $29.00 $29.00 per user / month

    Plus $49.00 $49.00 per month

    Professional $149.00 $149.00 per month

    Enterprise Custom

    Free Free

    Starter $18.00 $20.00 per month

    Professional $800.00 $890.00 per month

    Enterprise $3,600.00 $3,600.00 per month

    Starter CRM Suite $30.00 $50.00 per month

    Professional Custom

    Enterprise Custom

    ExpertSender Custom

     
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    Screenshots & Videos

    Screenshots All essential actions
    + 6 More
    Marketing Hub Starter
    + 5 More
    Not Available Not Available
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More
    Video Thumbnail

    Vendor information

    Company Details Located in: Chicago, Illinois Founded in: 2003 Located in: Cambridge, Massachusetts Founded in: 2006 Located in: Athens, Chalandri Located in: Gdynia, Poland Founded in: 2009
    Contact Details

    +1 800-357-0402

    https://www.activecampaign.com/

    +1 888-482-7768

    https://www.hubspot.com/products/marketing

    +30 211 8006178

    https://www.contactpigeon.com

    +48 58 351 33 30

    https://expertsender.com/

    Social Media Handles

    Not available

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