Act! vs HighLevel in June 2026

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act!

CRM Software

3.3 16 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

HighLevel

CRM Software

3.2 2,076 user ratings

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Overview

Description	Act! CRM is designed keeping in mind the needs of small size and mid size businesses to build lasting relationships with their customers. The software lets you personalize your platform and work-station the way you want so that your employees can adapt to it easily. Make informed decisions with Act! by using its interactive visual dashboard which displays snapshots of real-time metrics. You can also customize these reports in your unique way to get a better understanding of it. With Act! CRM, you get a number of powerful marketing and sales features that help you fuel your business growth. You can also send mobile-friendly campaigns that can drive sales to your contacts and groups. Read more	HighLevel is the all-in-one, AI-powered platform built to help marketing agencies, entrepreneurs, and SMBs automate and scale their sales, marketing, and client management workflows. From AI-driven lead engagement and multi-channel messaging to customizable CRMs and white-label SaaS offerings, HighLevel gives users the tools to grow their businesses—all in one place. Designed by marketers for marketers, the platform eliminates the need for multiple disconnected tools and helps users deliver better results with less manual work. Customers can rebrand the platform as their own, launch their own SaaS, and drive new recurring revenue streams. With extensive automation features, real-time support, transparent roadmaps, and a vibrant user community, HighLevel is more than software—it’s a partner in growth. Read more
Pricing Options	Free Trial Available Starts at $30.0.	Free Trial Available Starts at $97.0.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 68% Momentum 67% Popularity 84%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 87% Momentum 63% Popularity 84%
SaaSworthy Awards	# 5 Most Popular # 11 Most Popular	# 2 Fastest Growing # 1 Most Popular

Features

Total Features	24 Features	22 Features
Common Features for All	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Dedicated Phone Line Integration Incorporating dedicated phone lines for customer support and sales, enabling direct communication and call tracking Document Management Ability to store and manage various information and documents in electronic format. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Order Management Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way Product Catalog Lets your sales representatives, as well as customers, view details and prices of each product. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 17 More - Show Less	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Dedicated Phone Line Integration Incorporating dedicated phone lines for customer support and sales, enabling direct communication and call tracking Document Management Ability to store and manage various information and documents in electronic format. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Order Management Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way Product Catalog Lets your sales representatives, as well as customers, view details and prices of each product. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 13 More - Show Less
Unique Features	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data.	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data.

Technical Details

Organization Types Supported	Freelancers Medium Business Small Business	Freelancers Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.3/5 16 user ratings	3.2/5 2,076 user ratings
Rating Distribution	Excellent 43.8% Very Good 12.5% Average 6.3% Poor 6.3% Terrible 31.3%	Excellent 54.5% Very Good 0.6% Average 0.1% Poor 0% Terrible 44.8%
User Sentiments	Ease of Use, Comprehensive Contact Management, Excellent Customer Support, Customizable Database Software Glitches/Bugs, Outlook Integration Issues, Outdated User Interface, Limited Third-Party Integrations	Exceptional Customer Support, Extensive Integrations, Comprehensive Marketing Tools, Robust Automation Features Occasional Software Glitches, Mobile App Functionality Issues, Steep Learning Curve, Slow Email Support Response
Review Summary	ACT! is a CRM platform that has been around for a long time and offers a wide range of features. Users praise its ease of use, customizable fields, and integration with Microsoft Outlook. However, some find the interface outdated and complain about occasional slow performance or syncing issues. ACT! remains a popular choice for small businesses who need a simple CRM that helps them stay organized and manage customer information effectively.	Review Summary: HighLevel is generally well-received by users, earning praise for its ease of use, comprehensive features, and helpful customer support. Many users appreciate its user-friendly interface, drag-and-drop functionality, and extensive customization options. They also value its integrated features such as CRM, email marketing, and sales funnels, which streamline business processes and improve efficiency. However, some users mention occasional technical glitches and a learning curve for some advanced features. Overall, HighLevel is considered a robust and reliable platform for businesses seeking an all-in-one solution to manage their sales and marketing operations.
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Pricing

Pricing Options	Free Trial Available Starts at $30.0.	Free Trial Available Starts at $97.0.
Pricing Plans Monthly Plans Annual Plans	Act! Premium Cloud $30.00 $30.00 per user / month Act! Premium Desktop $39.00 $39.00 per user / month Marketing Pro Plan $79.00 $79.00 per month	Starter $97.00 $97.00 per month Unlimited $297.00 $297.00 per month
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