SEO stands for search engine optimization. It is a strategy that marketing professionals use to improve their business ranking in organic search results. It mainly involves the use of the right keywords so that it comes to the top of the list when anyone searches for similar products or services. Although there is an option available for businesses to opt for paid search preferences, organic search optimization yields much better returns in the long run.
A lot of research goes into searching and targeting the right keyword for SEO optimization. It is a tedious process and mostly requires a professional to get it right. For small businesses and startups, allotting a budget for the same can become an issue. And oftentimes, it can be a time-consuming process that is also prone to errors. This is where SEO software can be brought into action.
SEO software offers a business solution that can be used to analyze, identify, and organize keywords for businesses or brands to improve their SEO ranking. It has gained increasing popularity in the past two years with most businesses operating online due to the pandemic. According to a report, the SEO software market is expected to grow at a CAGR of 14.80% in the period of 2019 to 2026.
Although there are many SEO software options available in the market today, it can be tricky to find the right platform that is more tailored. In this article, we will discuss the top SEO software that will work best for businesses of all sizes. We will also discuss their salient features along with the pricing details, pros, and cons to help you make an informed decision.
Table of Contents
What features should users look for in SEO Software?
Following are the major features that determine the main purpose of SEO software. These features work excellently for all-scale businesses and are expected to yield maximum returns in the long run.
- Keyword research
Keyword research is the main feature of most SEO software. Using this feature, business professionals can identify the potential SEO keywords. All they have to do is enter a keyword or phrase and the software will display its average CPC, search metrics, average search volume, and market competition. SEO software also suggests related keyword sets for users to choose from.
- Website audit
SEO software offers a link management feature that provides users with regular updates on website viability, page rankings, inbound links, and SEO opportunities.
- Change tracking
SEO software generates immediate update notifications to indicate any increase or drop in the SEO metrics. These updates cover information about keyword rankings, page views, global website ranking, returning visitors, bounce rate, backlinks, website traffic, and more.
- Search engine submission
SEO software offers an in-built tool that facilitates the submission of newly launched websites to popular search engines like Google for indexing. It is only after indexing that websites can be ranked by search engine spiders and bots.
- SEO content authoring
SEO content authoring is offered by most SEO software as an in-built tool or as a plugin. It seamlessly integrates with publishing platforms such as WordPress and when you write a blog or article on that platform, it automatically suggests SEO optimized keywords that you can use for better ranking. It also suggests related topics for more SEO opportunities. This feature can be used for keyword optimization of blog posts, articles, and even landing pages.
- Competition analysis
Competition analysis features of SEO software detect and analyze inbound links of competitors that can be used to plan and improve one’s ranking.
- Analytics and reporting
SEO software performs regular analytics and generates summaries on the performance of ongoing SEO optimizations. It ranks the SEO strategy in terms of CPC, keyword sets, inbound links, and performance stats. Reports are usually represented in graphical form to make it more visual and intuitive to help users get insights about the stats without reading lengthy texts. In addition, users can also include all data rankings from the past for long-term SEO assessment.
Which are the top SEO software in 2022?
Following are the top SEO software available in the market that users can explore in 2022.
- Ahrefs – SEO keyword optimization tool
Ahrefs is one of the best SEO software in 2022. It helps enterprises grow their website search traffic organically. It also allows users to conduct competitive market analysis to understand the SEO tactics that are working for other enterprises in increasing their ranks.
Ahrefs can be used to generate research metrics to understand and compare the web traffic driven by each keyword. It assigns individual data points and scores to each keyword based on the metrics research. It also creates detailed reports on website analysis where it sorts, selects, and lists the top primary pages that will attract the most website traffic.
Ahrefs holds the data for more than 150 million keywords that can be used for boosting the SEO performance of websites. It automatically suggests relevant and high-performing keywords to the users for SEO optimization thereby, saving both the time and effort required for manual searches. Ahrefs currently runs the world’s largest live backlinks index.
Key features of Ahrefs include:
- Keyword optimization
- Intuitive dashboard
- Content management
- Mobile search tracking
- Keyword tracking
- Auditing
- Rank tracking
- Competitor analysis
- Link management
- User management
- Content authoring
- Analytics and reporting
- Change tracking
Technical details
| Customer Support | Online customer support during business hours |
| API integration | Yes |
| Deployment | Web/Cloud |
| Scalability | Suitable for freelancers, large enterprises, medium businesses, and small businesses |
| SW score | 94% |
Pros and cons
| Pros | Offers click rate metricsPerforms content gap analysis to facilitate SEO optimization. Efficient link filtering |
| Cons | It has a steep learning curve which makes it difficult for beginners to understand its operation. |
Pricing
Paid subscription plans of Ahrefs start at $82/month. It offers separate subscription plans for different scales of operation. Main subscription modules offered by Ahrefs include Lite, Standard, Advanced, and Agency.
- Google Search Console – Google integrated SEO ranking
Google Search Console offers a comprehensive platform for website SEO optimization. It can be used to boost online traffic and visits to websites. It runs through analytics on website traffic management and reports issues for immediate action.
Google Search Console can also be used to optimize website content for maximizing SEO response. In addition, it can perform site mapping that allows users to track and review keyword performance in real-time. Based on the analysis, users can fix issues and design a more tailored approach for SEO optimization.
Key features of Google Search Console include:
- Google analytics integration
- Keyword optimization
- Keyword tracking
- Auditing
- Intuitive dashboard
- Content management
- Mobile search tracking
- Rank tracking
- Analytics and reporting
- Change tracking
- Competitor analysis
- Link management
- User management
- Content authoring
Technical details
| Customer Support | Online customer support |
| API integration | Yes |
| Deployment | Web/Cloud |
| Scalability | Well-suited for freelancers, large enterprises, medium businesses, and small businesses |
| SW score | 86% |
Pros and cons
| Pros | Easy-to-read graphs and reportsMultiple domain supportFree platform |
| Cons | Backlink features need optimization for accurate results. |
Pricing
Google Search Console is a free platform that offers freemium plans for public use. For customized subscription plans, users can request a separate quotation.
- SEMrush – Marketing SEO platform
SEMrush is the best free SEO software. It performs detailed analytics on competitors’ strategies to understand what works best for boosting SEO ranking. It helps businesses grow their audience organically through keyword optimization and research advertising.
SEMrush automatically suggests Ad strategies and backlinks that help users understand the domain authority and customize their PPC campaigns. Using this software, entrepreneurs can also identify and rank keywords based on the geolocation which in turn boosts business growth on both local and global scales.
Key features of SEMrush include:
- Intuitive dashboard
- Competitor analysis
- Keyword optimization
- Rank tracking
- User management
- Content authoring
- Keyword tracking
- A/B testing
- Content management
- Auditing
- Link management
- Revenue management
- Google analytics integration
- Analytics and reporting
- Change tracking
- Mobile search tracking
Technical details
| Customer Support | Online customer support during business hours |
| API integration | Yes |
| Deployment | Web/Cloud, Android/iOS |
| Scalability | Suitable for freelancers, large enterprises, medium businesses, and small businesses |
| SW score | 98% |
Pros and cons
| Pros | Efficient backlink analysisProvides marketing insightOrganic search ranking |
| Cons | Multiple keyword tracking can be a little expensive. |
Pricing
SEMrush offers a free trial on all its subscription plans that start at $99.95/month. Users can also customize the subscription plans based on their needs.
- Moz Pro – Efficient SEO optimization platform
Moz Pro is one of the top SEO software. It offers in-built tools that automatically suggest targeted keywords for SEO optimization. This further improves website ranking on search engines.
Advanced features offered by Moz Pro allow users to conduct regular audits that recognize SEO issues on the website and send a real-time notification to users for immediate action. In addition, Moz Pro can also be used for content management. It scans the website content and suggests relevant improvements for increased SEO response.
Key features of Moz Pro include:
- User management
- Intuitive dashboard
- Keyword tracking
- A/B testing
- Analytics and reporting
- Change tracking
- Mobile search tracking
- Content management
- Auditing
- Competitor analysis
- Keyword optimization
- Rank tracking
- User management
- Content authoring
- Link management
- Revenue management
- Google analytics integration
Technical details
| Customer Support | 24X7 live online customer support |
| API integration | Yes |
| Deployment | Web/Cloud |
| Scalability | Suitable for large enterprises, medium businesses, and small businesses |
| SW score | 90% |
Pros and cons
| Pros | Improved SEO rankingOffers link building opportunitiesHelp understand site visitor behaviors |
| Cons | Navigation could be more user-friendly. |
Pricing
Moz Pro offers a free trial on all its subscription plans that start at $79/month. Users can also customize the subscription plans based on their needs for which they need to request a quotation.
- Ubersuggest – Keyword tracking SEO tool
Ubersuggest is one of the best free SEO software. It is a cloud-based platform that can be used for keyword research and optimization. Ubersuggest conducts regular website analytics to provide users with resourceful insights for SEO optimization.
Ubersuggest allows users to create and maintain backlinks that are useful in improving the search engine rankings of the website. It also offers more than a thousand keyword suggestions that enhance website traffic.
Ubersuggest generates SEO page reports regularly that allow users to track and review business performance. In addition, it can also be used for content and revenue management.
Key features of Ubersuggest include:
- Keyword optimization
- Rank tracking
- Keyword tracking
- A/B testing
- Analytics and reporting
- Change tracking
- Mobile search tracking content authoring
- Competitor analysis
- Link management
- User management
- Intuitive dashboard
- Revenue management
- Google analytics integration
- User management
- Content management
- Auditing
Technical details
| Customer Support | Online customer support |
| API integration | No |
| Deployment | Web/Cloud |
| Scalability | Suitable for businesses of all sizes. |
| SW score | 85% |
Pros and cons
| Pros | Efficient keyword rankingMultiple keyword search compatibilityRegular updates |
| Cons | Reports need to be generated manually. Automated analytics and reporting can be useful. |
Pricing
Ubersuggest offers a free trial on all its subscription plans that start at $12/month. It offers separate plans for individual users, businesses, and enterprise-scale operations. In addition, users can also buy a one-time license to avail themselves of lifetime access.
Conclusion
SEO software is an essential platform for all businesses that need to grow online. SEO optimization not only improves brand visibility online but also boosts customer engagement and ROI. These tools can automate SEO optimization processes, reduce manual error, and improve overall SEO ranking.
Out of all the options available in the market, we shortlisted the top 5 SEO software. We have discussed the features, pricing, pros, and cons of all the software to help you make an informed decision. These platforms are scalable and can be used for businesses of all sizes. They can also be used by both beginners and professionals in the field.
You can explore these platforms to get a better understanding of how SEO software works before making the final purchase. However, if you have any further queries or wish to explore other software, kindly connect with us at SaaSworthy
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