90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lytics and how does it work?
Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Experience Platform and how does it work?
Adobe Experience Platform is the first intent-built customer experience management software ideally suited to all types of businesses. This software aims at acquiring data from various sources to create and improve real-time customer profiles. Adobe Experience Platform is an open system that transfigures all the user's data, Adobe, and non-adobe, into powerful customer profiles that promptly update and utilize artificial intelligence-driven insights to help users produce the right and meaningful experiences across every social media channel. With its open and extensible architecture and continuous intelligence, this Adobe experience platform generates personalized customer experiences at the enhanced reality. It makes data more precisely understood through data validation and standardized XDMs. With customer profiles, users can begin personalizing experiences and activate profiles across channels and devices with the Adobe experience platform's dynamic identity graphs. The Adobe experience platform deploys faster and automatically utilizes powerful open APIs to pen scripts. As all the technologies are built on one platform, meaning all the product is created to operate together to deliver ultimate experiences. Adobe experience platform uses the quotation-based pricing strategy.
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Adobe Experience Platform Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is CustomerLabs CDP and how does it work?
CustomerLabs CDP lets marketers track, unify, segment & sync customer data. All this without writing a single line of code. Capture specific website events that make the most sense for your marketing using Action Recorder. A point-click tool for marketers to collect website customer behavior data quickly. Combine customer touchpoint data from multiple sources such as email marketing tools, CRMs and service platforms using webhooks.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lifesight and how does it work?
Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hull and how does it work?
Hull is a part of message bird company which provides a workplace where you can reinvent and distribute well-founded, faultless, and complete customer data to all your teams. With the use of Hull, you can combine your customer data from any software and can database on the Hull by making an easy master profile. Hull is helping the users to gather their customer’s data in one place, which results in the establishment of better and meaningful relationships with your customers. It also provides a feature that can be used to synchronize all customer data across all your tools in real-time. Additionally, you can capture your customer data in one unified profile with unlimited storage and easily track data with its API and SQL promoter. Suppose you are looking for a one-stop solution for all your customer data. In that case, Hull can be an excellent option as it facilitates you to transform all your customer’s data with a simple javascript and robust real-time editing environment.
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Stratifyd and how does it work?
Stratifyd software is an AI-powered platform tool used to analyze customer feedback in real-time. Ingest data from unlimited sources and automate data analysis. Visualize customer feedback in omnichannel insights in minutes. Enhance your CX, products, and services, and increase revenue. Small, Medium and Large companies make use of the software.
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Simon Data and how does it work?
Simon Data is a customer data management platform that helps businesses offer personalised experiences that drive accurate business growth. The platform enables users to track customers’ behaviours and use those data to enhance their marketing campaigns in an efficient manner. Simon Data comes with a fully managed end-to-end email service where businesses can review and deploy their email campaigns as per need. In addition, detailed reports and insights about customer engagement, conversion and delivery metrics based on these email campaigns help businesses with real-time decision making. Simon Data also helps businesses unify the entire data into a single place, facilitating easy access to individual members within their team. A flexible and low-code interface of Simon Data makes sharing process a lot easier. Also, it allows users to manage customers’ journeys through any channel of their choice including SMS, Email, ad channels, onsite personalisation, customer support and more.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Tealium AudienceStream CDP and how does it work?
Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.
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Tealium AudienceStream CDP Pricing
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Scal-e and how does it work?
Fully integrated modular Martech platform : CDP & Digital Marketing Hub. Scal-e empowers B2B & B2C marketers with actionable data, enabling meaningful customer interactions at every touchpoint. Natively integrated, yet modular suite to support ever-evolving marketing strategies today and tomorrow.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lemnisk and how does it work?
Lemnisk is a marketing automation platform that provides outstanding client experiences based on customer data for positive outcomes. It brings together customer data from many sources to provide a single customer view for each user for better conversions, retention, and growth. With Lemnisk's Customer Data Platform, you can super-customize experiences across favored consumer channels. Lemnisk is BSI-accredited and has ISO 27001 and ISO 27018 compliance certifications as data privacy and security are crucial for businesses. The platform offers ‘Ramanujan’ which is a prediction layer that integrates the Lemnisk CDP with the capabilities of artificial intelligence. You can use Ramanujan, which is incorporated right into the platform, to enhance digital engagement and consumer conversions right away. You can create a single unified perspective of the user by combining data from many sources and keep your information safe using Lemnisk. The platform offers real-time predictive segmentation to aid marketers in customizing their campaigns for the proper target group and engaging them via the appropriate channels. Additionally, Lemnisk's AI-powered channel orchestration enables you to analyze channel propensity and user behavior in real time.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is BlueVenn and how does it work?
BlueVenn is the solitary multi-channel showcasing mechanization application with a coordinated Customer Data Platform that empowers more than 400 customers worldwide to bind together and incorporate each byte of client data across their business into a Single Customer View. The software helps prevent the probability of privacy intrusion using compliance tools so you're always a click away from getting these benefits. Want to gain further traction without compromising on quality that will be delivered to the ultimate consumer? Bluevenn brings you this software that unifies the customer data into one approachable and comprehensible 360 degree customer view, for a better understanding. Along with the above-mentioned benefits, the site also makes way for easier customer experience that fits right up to your taste. The site tracks down your shopping habits, journey choices, among various factors that might influence the marketing. So, your taste is very well taken care of with Bluevenn. The platform additionally charts out other pertinent details so that you reach a conclusion that is not forced or influenced in any way.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ascent360 and how does it work?
Ascent360 is a customer database suite that seamlessly incorporates various data sources to build an extensive 360-degree view of user's customers, enabling the user to build and implement highly targeted marketing campaigns. This software partners with B2C marketers to make today's increasingly complicated data vault easier and allows them to create an authentic relationship with customers and perspectives. Ascent360 software comprises the drag and drops segmentation feature, which puts the power back in the hands of the promoters for marketers. It allows them to list a creation and campaign deployment in a matter of seconds. Predictive models and customer analytics that include RFM, prospective customer’s ratio, and lifetime spend are then derived to assist the marketing strategies of the users. The Ascent360 customer data platform builds a single source of truth from the user's granary data sources. They additionally offer marketing guidance to enhance successful revenue-generating campaigns that improve engagement and increase lifetime value. It additionally offers GDPR compliance, data enrichment, and data orchestration along with behavior tracking. Ascent360 software follows the subscription-based pricing strategy.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ometria and how does it work?
Ometria is a Customer Data Platform (CDP) that combines the data capabilities of a CDP with the cross-channel marketing orchestration capabilities of a CDP, allowing retail marketers to create relevant experiences across the customer journey. It combines data from several sources to create a single, comprehensive profile of each shopper. It features customer intelligence; you can create complex audience groups and use predictive customer data for cross-channel ads that are tailored. You can create, execute, and optimize the whole customer journey with cross-channel marketing, which includes email, mobile, on-site, social, direct mail, and more. Their retail Success ModelTM is a first-of-its-kind data science model for accelerating retail CRM growth. It uses four patented AI algorithms to analyze a retailer's CRM performance and create a custom marketing strategy to help them meet its revenue targets. All of your client data is properly organized and updated in real-time with Ometria. You have the ability to effortlessly use consumer data in campaigns without requiring technical knowledge. You may also track clients across any device they use to browse and purchase from your store.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ONEcount and how does it work?
Eliminate manual efforts. Unified dashboards and report campaign performance and engagement insights in one ecosystem. Integrate all data sources and disparate silos in one consolidated platform. 24/7 holistic insights when want them. Know everything about your audience. Instantly deliver personalized experiences across all sales and marketing outreach.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sweet Analytics and how does it work?
Sweet Analytics is a customer marketing platform that enables users to watch a successful business growth in due time. It provides its users with a total marketing solution and helps to improve their campaigning and promoting strategies. The software effortlessly connects with all the marketing platforms under one roof and lets the user know more about customer retention and methods on how to gain business profits. Sweet Analytics comes with unique personalization tools, which when used can help users reach out to a larger customer base. Besides this, one can even have access to an advanced Single Customer View on the dashboard and stay updated with all the information, and the complete profile of one’s clients. The software has been designed to ensure a unique perspective in marketing and it aims to deliver ample support and business growth. Lastly, speaking of the reality of sales and marketing statistics, Sweet Analytics helps users to sell through effortlessly. In fact, it also assists users in accurately judging the ROI of their marketing investment so that they can make better business decisions.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Audiens and how does it work?
Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Symend and how does it work?
Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement PlatformTM delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Velocidi Private CDP and how does it work?
Velocidi is an award-winning customer data platform (CDP) company specializing in fashion e-commerce. The company is headquartered in New York, with offices in Porto, Portugal. They deliver machine learning solutions to maximize revenue from marketing and accelerate growth. Velocidi is used by brands to automatically collect and unify 1st-party customer data, leverage machine learning to predict customer behavior, and seamlessly activate audience segments on advertising platforms.
Read moreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Eulerian and how does it work?
Eulerian helps marketing teams improve the performance of their campaigns with a technology suite that combines comprehensive data collection with all-encompassing marketing attribution functions. Eulerian's experts help advertisers and agencies maximize the potential of their solutions and boost the performance of their campaigns while never losing sight of their ROI objectives.
Read moreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Oyster CDP and how does it work?
Oyster is an essential tool for any enterprise that depends on customer data. It's the world’s first Customer Insights Platform (CIP) that allows you to gather, view, and understand customer data in a seamless way. With Oyster, your enterprise can gain agility in its analytics, using up-to-date insights to power better decisions. Oyster collects customer data from online and offline sources, even anonymous customers. It integrates this data across your martech stack, enabling you to get a holistic view of your customer’s journey – no matter how many touchpoints exist within it. And with access 24X7, Oyster helps inform organizations of critical changes as they happen so they can act swiftly and make strategic decisions. Whether it's improving marketing campaigns or optimizing product experiences, Oyster allows enterprises to get more from their Customer Data Platform (CDP), providing unprecedented insight into their customers’ behaviors and preferences. Get the insights needed to drive transformation today by harnessing the power of Oyster.
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