Home/AB Testing Software/Optimizely vs VWO Testing vs AB TastyUpdated on: March 1, 2024

Compare Optimizely vs VWO Testing vs AB Tasty

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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising ..show more

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. ..show more

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. ..show more

Features

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (800) 252-9480

New Delhi, India / +1 415-349-0105

New York, NY / +1 (877) 260-4005

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Content Cloud
Custom

Included:

  • Content management
  • Authoring & layout
  • Headless API
  • Approval workflows

Commerce Cloud
Custom

Included:

  • Multisite & multi-lingual
  • Visitor targeting
  • Project collaboration
  • Inventory & order management
Intelligence Cloud
Custom

Included:

  • A/B testing & experimentation
  • Advanced visitor personalization
  • Collaborate with program management
  • Deploy on web, in apps and server-side
View Price Page
Growth
Custom

GROWTH
Get started with visitor research.

INCLUDED:

  • Cross-Device Heatmap and Visitor recording
  • Click map
  • Heatmap Comparison
  • Funnel
  • Page and Session Level Recordings
  • Basic Form analysis
  • Basic Website Survey
  • Email and Chat Support

FEATURES:

  • Funnels
  • No. of Running Funnels - 5
  • Basic Funnel Reporting

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Observations with Automatic Screenshot
  • Test Variation Heatmap

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Observations with Recording Snapshot - 100

Form Analysis

  • No. of Active Forms - 5
  • Conversion Funnel Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 2
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Basic Targeting

Segmentation and Targeting

  • Report Segmentation - Segment Gallery

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Idea factory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 1
  • Integrations - Standard
  • Data Retention - 1 month
  • Business Goals - 20
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 8 hrs
  • Email Support
  • In Product Chat Support
PRO
Custom


PRO
Advanced visitor research and behavior analysis with intuitive reporting.

Everything in GROWTH and...

  • Scroll map
  • Advanced Session recording
  • Advanced Heatmap & Session recording filter
  • Exit intent survey
  • Advanced form analysis
  • Basic targeting and Segmentation
  • Phone Support

Funnels

  • No. of Running Funnels - 10
  • Basic Funnel Reporting
  • Funnel Drop Off Report -
  • Advanced Funnel Filtering

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Scroll map
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings - 250
  • Observations with Recording Snapshot
  • Recording Views

Form Analysis

  • No. of Active Forms - 20
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 7
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Custom Styling
  • Variation Survey
  • *NPS®
  • Basic Targeting
  • Export CSV

Segmentation and Targeting

  • Report Segmentation - Basic
  • Targeting
  • Saved Segments
  • Geo Targeting
  • Custom Javascript
  • Cookie Based Targeting

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 3
  • Integrations - Standard
  • Data Retention - 2 month
  • Business Goals - 50
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 6 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
Enterprise
Custom

ENTERPRISE
Best for large teams with high-traffic websites.

Everything in PRO and...

  • White-labeled Surveys
  • Advanced Segmentation & Targeting
  • API Access
  • 3 months data retention
  • Dedicated Account Manager
  • Onboarding & Training

Funnels

  • No. of Running Funnels - 20
  • Basic Funnel Reporting
  • Funnel Drop Off Report
  • Advanced Funnel Filtering

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Scroll map
  • ClickArea
  • Element List
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings - 1000
  • Observations with Recording Snapshot
  • Recording Views

Form Analysis

  • No. of Active Forms - 50
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 15
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Custom Styling
  • Variation Survey
  • *NPS®
  • Basic Targeting
  • Export CSV

Segmentation and Targeting

  • Report Segmentation - Advanced
  • Targeting
  • Saved Segments
  • Geo-Targeting
  • Custom Javascript
  • Custom Dimension - 50
  • Behavioral Analysis
  • Cookie Based Targeting
  • IP Based Targeting
  • Advanced Segment Logic

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard + Custom
  • Idea factory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 5
  • Integrations - Standard + Custom
  • API Access
  • Data Retention - 3 month
  • Business Goals - 75
  • Single Sign-On
  • GDPR compliance
  • Support Availability - 24 X 7
  • First Response Time
  • (Working days only) - 4 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
  • Dedicated Account Manager
  • Onboarding & Training
View Price Page
AB Tasty
Custom

Experimentation

  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events, clicks...)
  • Cross domain tracking
  • Data filtering & segmentation
  • Analytic connectors
  • (e.g.: Google Analytics, Adobe Analytics...)

Personalization

  • Segment builder
  • Standard targeting
  • (e.g.: referrer, cookie, location, device...)
  • E-commerce segmentation
  • (RFM based criteria)
  • Data layer segmentation
  • Third-party user segments
  • (e.g.: CDP, DMP...)
  • AI-based targeting
  • (e.g.: content interest, engagement level...)
  • Advanced campaign triggers
  • Campaign prioritization
  • Product recommendation API
  • Widget library for website engagement and e-commerce
  • Dynamic widgets
  • (e.g.: image auto-optimization, social proof, and emergency messaging)
  • Customizable widgets
  • Campaign scheduling

Release Management & Feature Experiments

  • Feature flags & toggles
  • User segmentation & targeting
  • Progressive deployment
  • Feature & server-side experiments
  • Automatic rollback
  • REST Decision API
  • SDKs (client & server-side)
  • Mobile SDKs (Android, iOS)
  • Experience continuity
  • Reports and dashboards

Enterprise-grade & security features

  • Multi-factor authentication
  • Enterprise SSO (SAML, LDAP...)
  • User, role, and access management
  • ITP 2.1/2.2 compliance
  • Cookie duration setup
  • Infrastructure SLA

Customer success

  • Online knowledge base
  • Ticketing system
  • Email & phone support
  • Support SLA​
  • Account manager
  • Dedicated consulting
  • Dedicated training
  • User certification
View Price Page

SCREENSHOTS

Optimizely Screenshots
View 11 screenshot(s)
VWO Testing Screenshots
View 10 screenshot(s)
AB Tasty Screenshots

INTEGRATIONS

    NA
  • WordPress
  • Mixpanel
  • Joomla
  • Drupal
  • Google Analytics
  • BigCommerce
  • Shopify
  • Google Tag Manager
  • Kissmetrics
  • WordPress
  • Drupal
  • Heap
  • Kissmetrics
  • Adobe Analytics
  • PrestaShop
  • Mixpanel
  • Clicktale
  • Google Analytics
  • Piwik PRO
  • AT Internet
  • Crazy Egg
  • Webtrends Optimize

ALTERNATIVES

Top alternatives to Optimizely

Amplitude
Amplitude
Episerver DXP
Episerver DXP
Contentful
Contentful
Google Optimize
Google Optimize
AB Tasty
AB Tasty

Top alternatives to VWO Testing

Optimizely
Optimizely
AB Tasty
AB Tasty
Kameleoon
Kameleoon
SplitMetrics
SplitMetrics
Convert Experiences
Convert Experiences

Top alternatives to AB Tasty

VWO Testing
VWO Testing
Optimizely
Optimizely
Kameleoon
Kameleoon
SplitMetrics
SplitMetrics
Convert Experiences
Convert Experiences