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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
Unbounce
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| Description | Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more | Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more | A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. Read more | Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 1 Most Worthy # 1 Most Popular | # 2 Most Worthy # 2 Most Popular | # 3 Most Worthy # 2 Fastest Growing | # 3 Most Worthy # 4 Fastest Growing |
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Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation |
User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans |
User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features |
Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality |
| Review Summary |
Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses. |
VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions. |
Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming. |
Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness. |
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AI-Generated from the text of User Reviews
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Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom |
Growth Custom PRO Custom Enterprise Custom |
AB Tasty Custom |
Build $64.00 $79.00 per month Experiment $96.00 $119.00 per month Optimize $161.00 $199.00 per month |
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| Company Details | Located in: San Francisco, CA | Located in: New Delhi, India | Located in: New York, NY Founded in: 2009 | Located in: British Columbia, Canada |
| Contact Details |
(800) 252-9480 https://www.optimizely.com/ |
+1 415-349-0105 https://vwo.com/testing/ |
+1 (877) 260-4005 https://www.abtasty.com/ |
1 604 484 1354 https://unbounce.com |
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