Optimizely vs Maxymizely Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely

AB Testing Software

4.2 2,170 user ratings

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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Maxymizely

AB Testing Software

4.6 5 user ratings

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Overview

Description	Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more	An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen resolution etc. to find out which layout works well and which one requires modification. It also improves conversion rates of mobile and web-based applications, making it useful for the marketers and business owners. The significant features include targeting of audience, dividing campaign into segments, Funnel Analysis, Split Testing, Multivariate Testing, Test Scheduling and a Visual Editor. Read more
Pricing Options	Free Trial Not Available Optimizely Offers Custom plan.	Free Trial Available Starts at $19.0.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 100% Momentum 75% Popularity 100%	81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 87% Reviews 65% Momentum 62% Popularity 71%
SaaSworthy Awards	# 1 Most Worthy # 1 Most Popular	Not Available

Features

Total Features	9 Features	6 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 6 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Installed - Mac	SaaS/Web/Cloud Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.2/5 2,170 user ratings	4.6/5 5 user ratings
Ratings Distribution	Excellent 39.6% Very Good 45.7% Average 12% Poor 1.9% Terrible 0.8%	Excellent 60% Very Good 40% Average 0% Poor 0% Terrible 0%
Review Summary	Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Optimizely Offers Custom plan.	Free Trial Available Starts at $19.0.
Pricing Plans Monthly Plans Annual Plans	Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom	STARTER $19.00 $19.00 per month BASIC $39.00 $39.00 per month STANDARD $149.00 $149.00 per month MAXIMAL $399.00 $399.00 per month
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Alternatives

	Adobe Target 3.8 Based on 534 Ratings Optimizely Vs Adobe Target AB Tasty 4.4 Based on 828 Ratings Optimizely Vs AB Tasty VWO Testing 4.5 Based on 724 Ratings Optimizely Vs VWO Testing Google Optimize 4.3 Based on 68 Ratings Optimizely Vs Google Optimize SplitWit Optimizely Vs SplitWit	AB Tasty 4.4 Based on 828 Ratings Maxymizely Vs AB Tasty UseItBetter Maxymizely Vs UseItBetter Dual Kind Maxymizely Vs Dual Kind Webtrends Optimize 4.9 Based on 177 Ratings Maxymizely Vs Webtrends Optimize Apptimize 4.2 Based on 17 Ratings Maxymizely Vs Apptimize
	View All Optimizely Alternatives	View All Maxymizely Alternatives