iContact vs Benchmark Email Comparison

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4.2 2,451 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Benchmark Email

Email Marketing Software

4.3 477 user ratings

Start Free Trial

Mailify

Email Marketing Software

4.7 70 user ratings

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CleverReach

Email Marketing Software

3.9 60 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	Benchmark is an email marketing tool that aims to help you generate more leads and get a better ROI on your email marketing campaigns. The drag and drop editor allows you to easily create emails by moving images and content blocks into different places. All the edits you make in the email template are reflected in real time so you can see what your email will look like as you're creating it. Benchmark’s emails take advantage of the responsive design properties so your emails are automatically optimized for whatever device you’re reading them on. Benchmark also includes image editing capabilities in its email editor, so you can add effects, stickers, and messages with a range of different fonts. Benchmark also offers social media features, as well as list management functionality, while enabling you to track the success of your campaigns and produce data based on these metrics. Read more	Mailify sets it apart by tying up the dual functionalities of email and sms marketing in a single application. Users can create quick email and SMS marketing campaigns, automate their functionalities, and measure the results in real-time by monitoring the crucial metrics. Alongside, an easy-to-deploy newsletter has been provided that enables users to create newsletters in a few clicks. Mailify also helps to reduce the bounce rates by automatically correcting invalid email addresses. The ability to create elegant newsletters via the inbuilt EmailBuilder tool give life to marketing campaigns. Performance can be boosted further by analyzing the impact of the campaigns via Google Analytics and the ability to geotrack the readers. All in all, Mailify is a modern-day smart tool with multiple functionalities. Read more	CleverReach is web-based email marketing software for managing email campaigns and contacts. A cloud solution that helps companies around the world create and analyze email marketing campaigns. The email marketing campaign software with its strong experience in a targeted marketing campaign, helps you create impressive email marketing campaigns by managing up to 250 recipients and send up to 1000 messages per month, for free. With this platform you can better visualize your platform in real-time reports: simply evaluate the performance of your campaign with intuitive reports and monitor the success of your newsletters in real time. With CleverReach, you can be sure your newsletters will easily open on any device. CleverReach now has more than 210,000 customers in 152 countries. It solution offers excellent value for money, leading-edge technology and a wide range of interfaces for content management, customer relationship management and storage systems. The solution is easy to configure and ready to use in minutes. It is supported by first-rate customer service and support. Read more
Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $8.0. Offers Free-forever and Custom plan.	Free Trial Available Mailify Offers Custom plan.	Free Trial Not Available CleverReach Offers Free-forever plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 81% Momentum 60% Popularity 84%	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 82% Momentum 66% Popularity 88%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 72% Momentum 60% Popularity 78%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 77% Momentum 70% Popularity 86%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	# 19 Fastest Growing # 10 Most Popular	# 20 Fastest Growing # 18 Fastest Growing	# 16 Most Popular # 16 Most Popular

Features

Total Features	19 Features	23 Features	24 Features	22 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 21 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 19 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Installed - Windows Installed - Mac	SaaS/Web/Cloud Installed - Windows Installed - Mac	SaaS/Web/Cloud Installed - Windows Installed - Mac	SaaS/Web/Cloud Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	4.2/5 2,451 user ratings	4.3/5 477 user ratings	4.7/5 70 user ratings	3.9/5 60 user ratings
Rating Distribution	Excellent 48.5% Very Good 36% Average 9.3% Poor 3.1% Terrible 3.1%	Excellent 52.2% Very Good 30.8% Average 13.6% Poor 0.8% Terrible 2.5%	Excellent 72.9% Very Good 24.3% Average 2.9% Poor 0% Terrible 0%	Excellent 30% Very Good 51.7% Average 8.3% Poor 1.7% Terrible 8.3%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	User-Friendly Interface, Excellent Customer Support, Great Email Templates, Effective Email Automation Limited Template Customization, Email Deliverability Issues, Lack of Advanced Reporting, Limited Integrations	Unlimited Contact Storage, Easy to Use Templates, Effective Email Marketing, Excellent Customer Support High Pricing, Limited List Management, Limited Automation Features, Steep Learning Curve	Ease of Use, Effective Email Automation, Comprehensive Reporting and Analytics, Extensive Integrations Limited Template Options, Occasional Software Bugs, Inadequate Mobile App, Complex Navigation
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Benchmark Email, a popular email marketing platform, garners mixed reviews from users. While some users praise its ease of use, affordability, and customer support, others criticize its limited features, outdated interface, and occasional technical glitches. Common themes emerging from reviews include its user-friendly drag-and-drop editor, comprehensive reporting and analytics, and effective email automation capabilities. However, concerns are raised regarding its lack of advanced features such as advanced segmentation, A/B testing, and limited integration options. Overall, Benchmark Email appears to be a suitable choice for small businesses and startups seeking a simple and cost-effective email marketing solution, but may not cater to the needs of larger organizations or those requiring more sophisticated functionalities.	Reviewers widely praise Mailify's user-friendly interface, email templates, and customer support. Many users highlight its user-friendly drag-and-drop editor, making it easy for beginners to create professional-looking emails. They also commend the wide range of email templates available, which cater to various industries and purposes. Moreover, reviewers frequently mention the helpfulness and responsiveness of Mailify's customer support, who are quick to resolve any issues or answer inquiries.	Overall, CleverReach is a user-friendly email marketing platform with positive feedback from its customers. It offers a wide range of features that cater to different business needs, including email automation, campaign management, and detailed analytics. Users appreciate its ease of use, customizable templates, and effective deliverability rates. However, some users have reported occasional technical glitches and a learning curve for advanced features. Additionally, pricing plans may not be suitable for smaller businesses.
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Pricing

Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $8.0. Offers Free-forever and Custom plan.	Free Trial Available Mailify Offers Custom plan.	Free Trial Not Available CleverReach Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Launch $14.00 $14.00 per month Build $23.00 $23.00 per month Grow $36.00 $36.00 per month Expand $65.00 $65.00 per month Advanced $95.00 $95.00 per month High-Volume Senders Custom	Free Free Pro $8.00 $9.99 per month Pro Custom Enterprise Custom Large Volume Senders $39.00 $39.00 per month Pay As You Go Custom	Mailify Custom	Lite Free Essential Others Flex Others Enterprise Others
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