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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Metricfy is a data analytics tool for marketers that captures and records the data from platforms such as Google AdWords and Facebook Ads itself, so the numbers are completely accurate, as you can use real data instead of data samples. All you have to do to get started is insert the Metricfy script in the back-end of your website, and it will track the behavior of all of your website users. You can track a wide range of metrics, such as impressions, page views, visits, clicks, sessions, leads, time to first lead, unique leads, click-through-rate, visits per user, leads per user, conversion rate, and CPC. Metricfy allows you to set up dashboards to track your marketing KPIs with a few clicks, and you don’t need any coding knowledge to do it. The software also cross-references the traffic measured with money spent by channel so you can get a better idea of which of your channels are giving the best ROI. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing |
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| Review Summary |
Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
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Google Analytics Free Google Analytics 360 Custom |
Basic $23.00 $23.00 per month Professional $60.00 $60.00 per month Business $180.00 $180.00 per month Enterprise Custom |
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AppLink.io
4 Based on 1 Ratings |
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| Company Details | Located in: Mountain View, California | Located in: Barcelona, Spain |
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+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
Not available https://metricfy.com/ |
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