Home/Web Analytics Software/Google Analytics vs BitlyUpdated on: January 31, 2023

Compare Google Analytics vs Bitly

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Bitly
Bitly URL Shorteners (635 Ratings)
Visit Website

Visit Website

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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Bitly

Bitly

URL Shorteners (635 Ratings)
Visit Website

Visit Website

Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..show more

Bitly is an URL shortening software that helps organizations to scale their businesses. The solution can be used to generate and share customized links, enhancing the trust and validation levels between a brand and its audience. Organizations can change the destination URL for short links, including QR codes. Users can edit the back-half of an individual link, offering an enhanced preview of the content their audiences are about to view. Brands can assign individual URLs to any of their links in real-time. They can scale and automate workflow with the solution’s APIs and 700+ integrations. Create and share custom short links through SMS or help social influencers with custom referral links as well. Every link gets encrypted with HTTPS, to ensure adequate protection against all kinds of third party tampering. Organizations can replace ‘’bit.ly’’ in their links with the name of their preference and take charge of their content. The software combines custom domain setup and comprehensive link management within a single space. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California / +1 650-253-0000

New York, NY

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
View Price Page
Free
Free

Features

  • Custom Back-half : 50 per month
  • Link Creation : 1,000 per month
  • Link Clicks : Unlimited
  • Link Tags
  • Bulk Link Tagging
  • Link Filtering
  • Social Posting
  • Link History : 30 Days
  • Link Reporting : 30 Days
  • API Rate Limit : Standard
    Integrations
  • Web Browser Extensions
  • Mobile App
  • API v4
  • Device-Specific Web Access
  • 2-Factor Authentication (2FA)
  • Help Center
Basic
$35 /Month

Features

  • Up to 1,500 branded links / month
  • Branded Link Redirects : 10
  • bit.ly Link Redirects : 5
  • Custom Back-half : 1,500 per month
  • Free Custom Domain
  • Domain Finder
  • Domain 1-Step Setup
  • Domain Guard
  • Domain Root Router
  • Domain 404 Error Fixer
  • Link Creation : 1,500 per month
  • Includes features of Free plan, plus
  • CSV Bulk Shortening : 100 links/csv
  • QR Codes : Bitly Branded
  • QR Codes Download Format : PNG
  • Link History : 30 Days
  • Link Reporting : 30 Days
  • Data Export
  • Support : Basic
Premium
$300 /Month

Features

  • Up to 3,000 branded links / month
  • Branded Link Redirects : 50
  • bit.ly Link Redirects : 10
  • Custom Back-half : 3,000 per month
  • Includes features of Basic plan, plus
  • Link Creation : 3,000 per month
  • Mobile Deep Links
  • CSV Bulk Shortening : 3,000 links/csv
  • CSV Bulk Export
  • QR Codes : Standard
  • Campaigns
  • UTM Builder
  • Bulk Import to Campaigns
  • Export of Campaign Data
  • Link History : 1 Year
  • Link Reporting : 60 Days
  • Dashboard Reporting : 60 Days
  • City-Level Data
  • Device-Type Tracking
  • Mobile Deep Link Reporting
Enterprise
Custom

Features

  • Up to 10,000+ branded links / month
  • Branded Link Redirects : 10,000/mo+
  • bit.ly Link Redirects : 50
  • Auto-Branded Links : 10+
  • Custom Back-half : 10,000/mo+
  • Custom SSL Cert (Available for Purchase)
  • Includes features of Premium plan, plus
  • Link Creation : 10,000/mo+
  • CSV Bulk Shortening : 10,000+ links/csv
  • Color QR Codes
  • QR Codes Download Format : PNG or SVG
  • Parameter Passing (Available for Purchase)
  • Link History : 2 Years
  • Link Reporting : 90 Days
  • Dashboard Reporting : 90 Days
  • API Rate Limit : Higher Limits Available
  • Webhooks
  • SLA Uptime : 99.9%
  • Branded Link Hub (Available for Purchase)
  • Group Permissions
  • User Management
  • SSO Self-Service Setup
  • Support : Priority
  • Account Management : Assigned
  • Onboarding & Setup : Personalized
View Price Page

SCREENSHOTS

Google Analytics Screenshots
View 0 screenshot(s)
Bitly Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • Sprinklr
  • Salesforce
  • Twilio Flex
  • Khoros Marketing

ALTERNATIVES

Top alternatives to Google Analytics

Tableau
Tableau
Google Tag Manager
Google Tag Manager
Mixpanel
Mixpanel
Google Search Console
Google Search Console
Adobe Analytics
Adobe Analytics

Top alternatives to Bitly

UTM Manager
UTM Manager
Short.io
Short.io
Rebrandly
Rebrandly
Google Analytics
Google Analytics
Linktree
Linktree