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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 4,337 user ratings

Visit Website

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more Glasslytics provides you with GDPR-compliant analytics that don’t infringe your users’ data privacy or security rights. The solution allows you to track user behavior on your website or in your app, allowing you to view their actions on your website between a certain time period. Some of the metrics you can track include website views, average view time, what device they are visiting on, language, and country they are browsing from. You can get insight into what stage of the funnel they are at, such as whether they are a new lead, whether you’ve validated their email already, or whether they already have a subscription with you. The central dashboard gives you an insight in real time into what is happening on your website. You can see which is the most popular day and time of day for visiting your website. Glasslytics also provides you with engagement metrics on all your pages, so you can understand what is working, and where you need to improve. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $6.0.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    98%
  • Momentum
    69%
  • Popularity
    94%

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    78%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    62%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Features

Total Features
9 Features
4 Features
Common Features for All
    Alert Notifications Alerts the user when predefined criteria is met
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Conversion Tracking Enables user to track customer conversion rate
    Event Tracking Identifies the important events happening in your application
    Goal Tracking Allows to track progress to reach business objectives
    Multiple Site Management Helps to analyze and track more than one websites
    Report Generation Gathers data and generates reports as PDF file.
    Time on site Tracking Tracks the time that a visitor spends on your website
    User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 6 More - Show Less
    • Alert Notifications Alerts the user when predefined criteria is met
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Conversion Tracking Enables user to track customer conversion rate
      Event Tracking Identifies the important events happening in your application
      Goal Tracking Allows to track progress to reach business objectives
      Multiple Site Management Helps to analyze and track more than one websites
      Report Generation Gathers data and generates reports as PDF file.
      Time on site Tracking Tracks the time that a visitor spends on your website
      User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 1 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 4,337 user ratings
    Not Available
    Ratings Distribution
    • Excellent

      67.1%
    • Very Good

      28.4%
    • Average

      4.1%
    • Poor

      0.2%
    • Terrible

      0.2%
    Not Available
    Review Summary

    Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Analytics Offers Free-forever and Custom plan.
    • Free Trial Available
    • Starts at $6.0.
    Pricing Plans
    Monthly Plans Annual Plans

    Google Analytics Free

    Google Analytics 360 Custom

    Pay as you go $6.00 $6.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Not Available Analytics without cookies
    + 7 More
    Videos Video Thumbnail
    + 1 More
    Not Available

    Vendor information

    Company Details Located in: Mountain View, California Located in: Toledo, Spain
    Contact Details

    +1 650-253-0000

    https://marketingplatform.google.com/about/analytics/

    Not available

    https://glasslytics.com/

    Social Media Handles

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