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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Social logo

Zoho Social

Social Media Management Software

4.5 10,102 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Metricool logo
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later logo
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Overview

Description Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. Read more Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs, and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize, and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional-looking report for you, your team, or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $10.0. Offers Free-forever plan.
  • Free Trial Not Available
  • Starts at $12.00. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    73%
  • Popularity
    94%

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    96%
  • Momentum
    67%
  • Popularity
    87%

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    68%
  • Momentum
    71%
  • Popularity
    89%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    68%
  • Popularity
    94%
SaaSworthy Awards # 1 Most Worthy # 3 Highly Rated # 4 Highly Rated # 12 Most Popular # 8 Most Searched # 3 Most Worthy # 2 Highly Rated

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
API Support
  • Available
  • NA
  • Available
  • Available

Reviews & Ratings

User Rating
2.3/5 101 user ratings
4.5/5 10,102 user ratings
4.2/5 38 user ratings
3.2/5 345 user ratings
Rating Distribution
  • Excellent

    18.8%
  • Very Good

    8.9%
  • Average

    9.9%
  • Poor

    6.9%
  • Terrible

    55.4%
  • Excellent

    66.9%
  • Very Good

    25.4%
  • Average

    2.5%
  • Poor

    0.8%
  • Terrible

    4.5%
  • Excellent

    50%
  • Very Good

    39.5%
  • Average

    2.6%
  • Poor

    0%
  • Terrible

    7.9%
  • Excellent

    49.9%
  • Very Good

    6.4%
  • Average

    0.9%
  • Poor

    3.5%
  • Terrible

    39.4%
User Sentiments

    Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations

    Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality

    User-friendly Interface, Robust Scheduling Features, In-depth Analytics and Reporting, Seamless CRM Integration

    Limited Instagram Functionality, Limited Third-Party Integrations, Inflexible Pricing Plans, Mobile App Limitations

    Not Available

    User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

    Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

Review Summary

Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.

Positive: User-friendly interface, comprehensive social media management capabilities, effective collaboration tools, excellent customer support, and mobile app availability. Praised for its ability to streamline social media tasks, schedule and publish content efficiently, and track campaign performance with robust analytics. Negative: Occasional glitches and bugs, limited customization options, and difficulty managing multiple social media accounts simultaneously. Some users reported challenges with content scheduling and experienced occasional outages.

Not Available

Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

  Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $10.0. Offers Free-forever plan.
  • Free Trial Not Available
  • Starts at $12.00. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Free Free

Essentials $5.00 $6.00 per month

Team $10.00 $12.00 per user / month

Agency $100.00 $120.00 per month

Free Edition Free

Standard (For Business) $10.00 $15.00 per month

Professional (For Business) $30.00 $40.00 per month

Premium (For Business) $40.00 $65.00 per month

Agency $230.00 $320.00 per month

Agency Plus $330.00 $460.00 per month

Free Free

Pro 5 $12.00 $18.00 per month

Pro 10 $19.00 $29.00 per month

Team 15 $35.00 $49.00 per month

Team 25 $55.00 $79.00 per month

Enterprise $119.00 $159.00 per month

Custom Custom

Starter $16.67 $25.00 per month

Growth $30.00 $45.00 per month

Advanced $53.33 $80.00 per month

Agency $133.33 $200.00 per month

Enterprise Custom

 
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Screenshots & Videos

Screenshots Not Available Not Available Social Media Insights
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Media Items
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Vendor information

Company Details Located in: San Francisco, California Founded in: 2010 Located in: Pleasanton, California Located in: Madrid, Spain Founded in: 2015 Located in: Vancouver, Canada Founded in: 2014
Contact Details

Not available

https://buffer.com/

+1 888-900-9646

https://www.zoho.com/social/

Not available

https://metricool.com/

Not available

https://later.com/

Social Media Handles

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