Home/Social Media Management Software/Buffer vs Hootsuite vs Plann vs LaterUpdated on: March 3, 2024

Compare Buffer vs Hootsuite vs Plann vs Later

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Later
Later Social Media Management Software (532 Ratings)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Later

Later

Social Media Management Software (532 Ratings)
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Overview

Summary

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. ..show more

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. ..show more

Plann is an Instagram planning, scheduling and analytics app. With Plann, users can schedule a time to post content on Instagram, and when the said time is reached, Plann sends a notification that reminds the user to post. Plann can handle multiple posts at a time and it has a drag and drop feature that allows users to customize their Instagram feed grid. Hashtags can be stored as sets for posts, themes, stories or Instagram campaigns – this ensures that the hashtags can be copied & pasted at crucial times. Plann also reports various data, like follower growth, engagement rates and higher conversions to sale. Competition analysis is also available to help users plan a strategy that keeps them ahead of the curve and weekly growth tips are provided. Plann can be shared across devices and it also supports team collaboration within the platform. Plann can be shared across different people and other individuals can be invited to contribute ideas. The app is suitable for bloggers, business owners, creatives and also social media influencers. ..show more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..show more

Features

Analytics (Social Media) Helps you analyse performance based on reaction to posts

Auto Publishing Publishes scheduled posts as and when they become relevant

Brand Tracking Helps to know the position of your brand on the social media network

Content Management Helps you to create and customize your contents to make user and SEO friendly

Customer Engagement Enables the brand to maintain contact with their potential customers

Multi-Account Management Facilitates the usage of multiple social media account for a wider reach

Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work

Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence

Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, California

Vancouver, Canada

Sydney, Australia

Vancouver, Canada

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

For individuals and businesses getting started with social media.

Features

  • Connect up to 3 channels
  • Planning & publishing tools
  • Landing page builder
  • AI Assistant
Essentials
$6 /Month

per social channel

For professionals who use publishing, analytics & engagement tools.

Features

  • Includes features of Free plan, plus
  • Engagement tools
  • Analytic reports

Based upon the Number of Channels, the pricing plan varies.

Team
$12 /User/Month

per social channel

For teams who want unlimited users, collaboration, and reporting.

Features

  • Includes features of Essentials plan, plus
  • Unlimited team members & clients
  • Draft collaboration tools

Based upon the Number of Channels, the pricing plan varies.

Agency
$120 /Month

For 10 social channels

For marketing agencies with 10 or more channels.

Features

  • Includes features of Team plan, plus
  • Custom access & permissions
  • Agency-friendly pricing
View Price Page
Professional
Others

₹1,915 per month

Features

  • 1 user
  • 10 Social accounts
  • Unlimited posts
  • Post scheduling
  • Access to messages in one inbox
Team
Others

₹7,540 per Month

Features

  • 3 users
  • 20 Social accounts
  • Includes features of Professional plan, plus
  • Roles & permissions
  • Assign posts to team members
Business
Others

₹45,000 per Month

Features

  • 5 users
  • 35 social accounts
  • Includes features of Team plan, plus
  • Approval workflows
  • Inbound/outbound tagging
  • Saved replies and auto-resolve conversation
  • Content & asset library
  • Hootsuite customer support
Enterprise
Custom

Features

  • Starts at 5 users
  • Starts at 50 social accounts
  • Includes features of Business plan, plus
  • Social ads management
  • Social ads analytics & reporting
  • Employee advocacy
  • Team productivity reporting
  • Additional automation tools for social media customer service
View Price Page
Power User
$15 /Month

1 User

1 brand, one of each: Facebook + Instagram + Linkedin + Pinterest + TikTok

Perfect for solopreneurs

Features

  • Strategy builder incl. hashtag suggestions
  • Unlimited media uploads + scheduled posts
  • One-click cross posting
  • Link in bio tool
Build
$30 /Month

2 Users

2 brands, one of each: Facebook + Instagram + Linkedin + Pinterest + TikTok

Great for small teams

Features

  • Strategy builder incl. hashtag suggestions
  • Unlimited media uploads + scheduled posts
  • One-click cross posting
  • Link in bio tool
  • Team chat, approval flows and shareable links
Grow
$75 /Month

4 Users

5 brands, one of each: Facebook + Instagram + Linkedin + Pinterest + TikTok

Best for growing teams

Features

  • Strategy builder incl. hashtag suggestions
  • Unlimited media uploads + scheduled posts
  • One-click cross posting
  • Link in bio tool
  • Team chat, approval flows and shareable links
  • Manage more brands and accounts
XL plans
Custom

Managing multiple brands and need flexibility with team members, clients and approval flows.

Features

  • EasyLink - Plann’s visual Link-in-bio tool
  • Unlimited posts
  • Team Chat, approval workflows + shareable links
  • Permissions for teams, managers and clients
  • Auto-post reliability + more
View Price Page
Starter
$18 /Month

Features

  • 1 Social Set
  • 1 User
  • 30 posts per social profile
  • Limited analytics (up to 3 months of data)
  • Customizable Linkin.bio page
  • Collab tools for creators
Growth
$40 /Month

Features

  • 3 Social Sets
  • 3 Users
  • 150 posts per social profile
  • Full analytics (up to 1 year of data)
  • Customizable Linkin.bio page
  • Collab tools for creators and brands
  • Team and brand management tools
  • Extra Social Sets ($15/month each)
  • Extra users ($5/month each)
Advanced
$80 /Month

Features

  • 6 Social Sets
  • 6 users
  • Unlimited posts
  • Full analytics (up to 1 year of data)
  • Customizable Linkin.bio page
  • Collab tools for creators and brands
  • Team and brand management tools
  • Live chat support
  • Extra Social Sets ($15/month each)
  • Extra users ($5/month each)
Scale 15
$200 /Month

Features

  • 15 Social Sets
  • 10 Users
  • Auto Publishing
  • Unlimited Postst
  • 1 Year Of Analytics
  • Customized Linkin.bio Page
  • Team & Brand Management Tools
  • Live Chat Support
  • Instagram Cionversations
  • Extra Social Sets ($15/month each)
  • Extra users ($5/month each)
Scale 30
$400 /Month

Features

  • 30 Social Sets
  • 20 Users
  • Auto Publishing
  • Unlimited Postst
  • 1 Year Of Analytics
  • Customized Linkin.bio Page
  • Team & Brand Management Tools
  • Live Chat Support
  • Instagram Cionversations
  • Extra Social Sets ($15/month each)
  • Extra users ($5/month each)
View Price Page

SCREENSHOTS

Buffer Screenshots
Hootsuite Screenshots
View 5 screenshot(s)
Plann Screenshots
Later Screenshots
View 1 screenshot(s)

INTEGRATIONS

  • Google Drive
  • Dropbox Business
  • Canva
  • Google Analytics
  • IFTTT
  • Zapier
  • Quuu
  • Microsoft OneDrive for Business
  • WordPress
  • ReviewTrackers
  • Dropbox Business
  • Slack
  • Adobe Marketo Engage
  • Vidyard
  • MailChimp
  • SurveyMonkey
  • Constant Contact
  • Evernote
  • Trello
  • Google Drive
  • Salesforce
  • Zendesk Talk
  • Zapier
  • Dropbox Business
  • Google Drive
  • Canva
  • Shopify

ALTERNATIVES

Top alternatives to Buffer

Later
Later
Latch
Latch
Business Plan Quick Builder
Business Plan Quick Builder
Stream Chat
Stream Chat
Hootsuite
Hootsuite

Top alternatives to Hootsuite

Semrush
Semrush
SocialPilot
SocialPilot
HubSpot CRM
HubSpot CRM
Zoho Social
Zoho Social
Later
Later

Top alternatives to Plann

Roadmap Planner
Roadmap Planner
Vanillatech Labs - Time Series Forecasting
Vanillatech Labs - Time Series Forecasting
Planning Pod
Planning Pod
Acuity Scheduling
Acuity Scheduling
Trello
Trello

Top alternatives to Later

Hootsuite
Hootsuite
Cover Letter AI
Cover Letter AI
After the Deadline
After the Deadline
Buffer
Buffer
Crowdfire
Crowdfire