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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Visit Website
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Visit Website
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Description | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more | Atomatest, by Automaton, is the first end-to-end campaign and integration monitoring and validation tool created to make sure your marketing and analytics are up and working as expected. A form conversion is useless if it’s languishing somewhere in the stack, unable to find its way to the right sales team for follow-up. Automaton makes sure every lead reaches sales, email sends don’t have broken links, that landing pages are populating and analytics are tagged as expected. When things are broken (even years in the future), you’ll get email alerts and notifications on your dashboard. Read more |
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SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
5 Features
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4 Features
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Common Features for All |
Audience Targeting
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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Audience Targeting
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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Review Summary |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
Not Available
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Adobe Target Custom |
Small $99.00 $99.00 per month Medium $1,999.00 $1,999.00 per month Large $12,499.00 $12,499.00 per month Enterprise Custom |
View Detailed Pricing
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View Detailed Pricing
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Act-On
4.3 Based on 5192 Ratings |
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Screenshots |
+ 1 More
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Videos |
+ 1 More
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Company Details |
Not available |
Located in: Seattle, Washington Founded in: 2016 |
Contact Details |
Not available https://www.adobe.com/marketing/target.html |
Not available https://www.automatoninc.com/ |
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