SmartFront

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About SmartFront

Deep Dive with Clara AI

SmartFront is a headless storefront platform for online retailers and ecommerce agencies. It runs a fast, modern storefront plus an admin on top of the commerce backend a merchant already uses - Magento, Shopify, WooCommerce, Shopware, BigCommerce, Sylius, Medusa, PrestaShop or OpenCart - or on its own built-in native commerce. That lets teams redesign, speed up and later switch backends without a re-platform, downtime or data migration. Themes ship at Lighthouse 90+, and a visual page builder and CMS let non-developers change layout, content and translations without code. Every capability is a hot-pluggable package: blog, SEO, wishlist, compare, reviews, payments, email, analytics, PWA and GDPR consent. AI features such as theme drafting, blog writing, SEO copy and an admin assistant run on the customer's own Anthropic, OpenAI or Google API key, with spending caps and a full audit trail, so no data goes to a model the customer did not authorise. SmartFront is multi-tenant by default: the shared platform is free with no transaction fees, and SmartFront Plus adds dedicated isolated infrastructure, managed operations, chosen hosting region and monthly engineering time for stores that outgrow shared hosting.

Screenshots & Videos

Storefront running on your existing commerce backend

Category page with filters, sorting and faceted search

Product page with cart, wishlist and compare

Pricing

Free Trial Not Available
Starts at $990.0.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

60%
Popularity

60%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

Medium Business
Small Business
Freelancers
Individuals

API Support

Available

Modes of Support

Online

SmartFront Features

Show Feature Explanation

Show Missing Features

Ecommerce Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%

Shopping Cart

Helps to select a product or service displayed on the website, order it and eventually helps with the purchasing process

Order Management

Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way

Multi-store Management

Provides technological help in electronically manage multiple stores using just a single platform

Customer Accounts

Facilitates maintaining and monitoring accounts of customers and records critical data concerning them

Catalog Management

Helps managing and monitoring business product or service catalog

SEO Management

Allows to optimize the website to support easy indexing by search engines

Promotions Management

Supports and assists in handling several promotional or marketing activities of a company online

Product Configurator

Helps to configure or to design products almost exactly the way a specific customer wishes it to be

Loyalty Program

Assists in formulating effective strategies to encourage and convince customers to stay loyal to the brand/company

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Returns Management

Helps with the supply chain management including returns, gatekeeping, reverse logistics, etc.

Inventory Management

Helps in recording inventory to optimize and fulfill the requirement.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Headless CMS Features

Content Blocks

Allows editors to build and edit dynamic pages without needing a developer’s help.

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

WYSIWYG Editor

Helps to edit in real time while building the website using the software

Multi-language Support

Available in multiple languages to support global customers

Rich Text Editor

Allows to write content directly with rich text formatting

Access Control

Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role

Document Management

Ability to store and manage various information and documents in electronic format.

Approval Process Control

Allows to approve or reject the content before publishing

Version Control

It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Website Builder Features

Templates

Templates are patterns that help to provide the layout to build and design a website quickly.

WYSIWYG Editor

Helps to edit in real time while building the website using the software

Online Store Builder

Helps to build an e-commerce store on the website.

Content Import-Export

Helps in displaying the list of content to be exported and imported and also facilitates editing the list

Drag and Drop

Makes designing easy by simple drag and drop of symbols and elements.

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

SEO Management

Allows to optimize the website to support easy indexing by search engines

Online Booking

Facilitates your customer doing an online reservation or booking from your website

Auto update

Ensures your software is up to date by downloading updates automatically

Newsletter Management

Sends emails regarding new products, campaigns etc to targeted customers

Surveys

Optimize survey response rate with A/B testing

Shopping Cart Features

Multi-language Support

Available in multiple languages to support global customers

Credit Card Processing

Handles transaction by using customer's credit card

Product Reviews

Allows customer to rate and review the product on your website

Predefined Templates

It holds a bundle of built-in templates that can be used in the projects

PCI Compliance

Ensures highly secured fund transactions for customer purchases

Coupon Management

Provides coupons and discounts to increase sales

Refund Management

Initiates and manages refund for cancelled purchase

Tax Management

Management of finances for payment of tax as well as assessing the advance tax liability to pay your tax in time

E-Commerce Tools Features

Marketing & SEO Tools

Shopping Cart & Checkout Management

Payment Gateway Integration

Product Catalog & Inventory Management

Website & Store Builder

Analytics & Reporting

Customer Support & Helpdesk Integration

Shipping & Logistics Management

Customer Relationship Management (CRM)

Order Management & Fulfillment

SmartFront Pricing

Free Trial

Not available

No Credit Card Required, Get Started for Free

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

SmartFront Free

Free forever on shared infrastructure - no card, no subscription, no cut of your sales.

Storefront and admin on your own domain

Every major commerce backend plus built-in native commerce

Every theme and the visual page builder

Full plugin library - SEO, blog, CMS, wishlist, compare, reviews, payments, analytics, PWA, GDPR consent

AI features on your own OpenAI, Anthropic or Google key

Themes that ship at Lighthouse 90+

No transaction fees

Start Free Trial

SmartFront Plus $990.00 $990.00 per month

From EUR 890 per month (approx. USD 990). Dedicated, isolated infrastructure and managed operations for stores that outgrow shared hosting.

Dedicated, isolated resources - never shared with other tenants

Fully managed - monitoring, security patches, backups, upgrades

Engineering time included every month

Priority response within one business day

Your region - EU, US or your own cloud account

Leave anytime - your commerce backend was never touched

Final price depends on catalogue size, traffic peaks, response times and how much engineering time you need.

Start Free Trial

Custom work (one-time) Custom

Optional one-time services with fixed scope and fixed price. You keep the source of what you commission.

Custom theme - from EUR 1,990

Custom plugin - from EUR 890

Commerce backend integration - from EUR 890

Turnkey shop - from EUR 1,990

Start Free Trial

Screenshots of Vendor Pricing Page

Learn more about SmartFront Pricing

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SmartFront Reviews

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SmartFront FAQs

Do I have to replace my current ecommerce platform?

No. SmartFront runs as the storefront and admin layer on top of the commerce backend you already use - Magento, Shopify, WooCommerce, Shopware, BigCommerce, PrestaShop, OpenCart, Sylius or Medusa - or on its own built-in native commerce. Your products, orders and checkout stay where they are, so there is no data migration and no downtime.

Is SmartFront really free?

Yes. The shared multi-tenant plan is free forever: no card, no subscription and no cut of your sales. You only pay if you move to SmartFront Plus for dedicated infrastructure, or if you commission one-time custom work such as a bespoke theme or a new backend integration.

Do you take a percentage of my sales?

No. Cart and checkout run on your own commerce backend, so SmartFront never sits between you and your money. There are no transaction fees and no revenue share on any plan.

Which AI provider do the AI features use?

Your own. Theme drafting, blog and SEO writing, AI product imagery and the admin assistant all run on your own Anthropic, OpenAI or Google API key. The features are opt-in and off by default, usage bills to your own account, spending caps and a full audit trail are built in, and SmartFront never sends your data to a model you did not authorise.

Do I need a developer to change the design or the content?

No. Themes ship ready to use and pass Lighthouse 90+, and the visual page builder with the built-in CMS lets non-developers edit layout, content pages, blog posts and translations without touching code.

Can I run several stores on one account?

Yes. SmartFront is multi-tenant by design: each store is its own tenant with its own subdomain or custom domain, its own theme, content, languages and backend connection. Agencies use this to run several client stores side by side.

Can I switch commerce backends later?

Yes. The storefront is decoupled from the backend, so you can connect a different platform later and the storefront barely changes. That turns a re-platform project into a configuration change, with no redesign and no downtime for shoppers.

What happens when I outgrow the free shared platform?

You move to SmartFront Plus: a dedicated, single-tenant deployment that we host and maintain in the region you choose, with monitoring, security patches, backups and upgrades handled for you, priority response within one business day and engineering time included every month. Your commerce backend is never touched, so you can leave at any time.

Do I own the SmartFront source code?

No, in the same way you do not own Adobe Commerce Cloud or WordPress VIP. SmartFront keeps and operates the platform codebase as a service. You own your data and it is always exportable, and you keep the source of any custom theme or plugin you commission.

How long does it take to launch a store?

Minutes for a working storefront. You sign up, pick a theme, connect your commerce backend or start on the built-in native commerce, and the store is live on a subdomain. Pointing your own domain, refining the design in the page builder and enabling plugins can be done afterwards, while the store is already running.

What is SmartFront used for?

SmartFront is Ecommerce Software. SmartFront offers the following functionalities: