Optivos

About Optivos

Deep Dive with Clara AI

Optivos is Heliosz.AI's falgship commercial intelligence platform for consumer brands, built for FMCG, CPG, Retail, Fashion/Apparel, and Sports companies managing marketing, pricing, product, distribution, and planning data across fragmented systems. Optivos applies machine learning to isolate the incremental impact of marketing, pricing, and promotional spend, forecast demand, and let users query performance data in plain language. The platform is organized into seven configurable modules Marketing & Commercial Intelligence, Unified Data & Business Visibility, Pricing & Revenue Intelligence, Product & Distribution Intelligence, Digital Commerce Intelligence, Forecasting & Operational Planning, and Pricing & Promotion Intelligence which commercial teams can activate individually or in combination based on their own data and priorities, rather than adopting a fixed toolset. Optivos is available as a subscription-based SaaS or deployed within a client's own environment, with clients retaining 100% ownership of their data under either model. By bringing marketing, pricing, product, distribution, and operational data into one governed, configurable system, Optivos replaces disconnected reporting and inconsistent data taxonomies with a single source of truth helping commercial teams compare channel and market performance on consistent terms and make faster, evidence-based decisions.

Screenshots & Videos

Optivos - Seven Configurable Intelligence

Pricing

Free Trial Not Available
Starts at $0.0.
View Detailed Pricing

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

Large Enterprises
Medium Business

API Support

Not available

Modes of Support

24/7 (Live rep)

Optivos Features

Show Feature Explanation

Show Missing Features

Market Intelligence Features

Real-time Alerts & Monitoring

Data Visualization & Dashboards

Customer & Industry Insights

Market Data Collection & Aggregation

Reporting & Analytics

Data Integration

Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the user

Trend & Forecast Analysis

Competitive Analysis

Monitors activities of competitive products and services

Cross-Channel Advertising Features

Real-Time Performance Tracking

Budget Management & Optimization

Cross-Channel Attribution

Multi-Channel Campaign Management

Reporting & Analytics

Integration with Ad Networks & Platforms

A/B Testing & Experimentation

Campaign Automation & Scheduling

Ad Creation & Creative Management

Audience Targeting & Segmentation

Marketing Attribution Features

Custom Attribution Rules

Allows businesses to define rules based on their funnel.

Cross-Channel Tracking

Tracks performance across digital channels (paid search, social, email, web, display).

Attribution Models

Supports first-touch, last-touch, linear, time-decay, and position-based attribution

Multi-touch Attribution

Evaluates the impact of every touchpoint contributing to a conversion.

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Data Integration

Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the user

Dashboard

A digital insight of reports and other workings on a single screen

Revenue Forecasting

Forecasts long-term revenue impact across channels.

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

Path Analysis

Illustrates user journeys and navigation pathways with clarity and precision.

Real-time Data Sync

Allows to synchronize with other systems for up-to-date information across platforms

CRM Integration

Automatically sends and receives the relevant information to the CRM Software that helps in time management

Conversion Tracking

Enables user to track customer conversion rate

Marketing Analytics Features

Spend Analysis

Connects spending data to outcomes to evaluate efficiency effectively.

Marketing Mix Modeling

Leverages statistical analysis to maximize channel spending efficiency

BI Tools Integration

Seamlessly integrates with Business intelligence tools like Tableau, Looker, and Power BI.

Campaign Performance Tracking

Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.

AI-Powered Insights

Leverages machine learning to uncover hidden connections, anomalies, trends, and growth opportunities

Predictive Analytics

Advanced analytics for predicting outcomes based on performance and historical data.

Segmentation

Groups and segregates audiences based on defined criteria

Interactive Dashboard

It provides easy visualization of data

Cross Device Tracking

Tracks user journeys seamlessly across desktop, mobile, and apps.

Social Listening

Monitors brand mentions and analyzes sentiment across social media platforms.

Attribution

Track and allocate credit to touchpoints throughout the conversion journey.

KPI Monitoring

It helps to measure the success rate of an individual or organization is at reaching the strategic objectives

Data Source

Import customer data from several sales and marketing channels

Conversion Tracking

Enables user to track customer conversion rate

Ad hoc Reports

Creates impromptu reports as and when the occasion requires

Collaboration

Helps you safely share data with only those who matter and enhances your teamwork

Business Intelligence Features

Strategic Planning

Defining future strategy or direction based on well-detailed reports and forecasts.

Profitability Analysis

Forecasting the profitability of any particular proposal or optimizing the profitability of an existing project

Data Analysis

Helps in analyzing stored raw data and converting them into useful reports

Dashboard

A digital insight of reports and other workings on a single screen

Trend Indicators

Helps you in understanding the present situation and where your business is heading so that you can make decisions accordingly.

Key Performance Indicators

Evaluating and measuring the performance of the business which will help you make informed decisions and correcting past mistakes

Benchmarking

Setting up standards and targets for your team and team members, so that they are performing at their best

Ad hoc Reports

Creates impromptu reports as and when the occasion requires

Ad hoc Query

Helps in answering a query as and when it arises

Ad hoc Analysis

A statistical model, analytical report or any other type of data summary particularly designed to answer a single, specific business question.

Optivos Pricing

Free Trial

Not available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription )

Optivos NA

Optivos pricing is based on each client's data availability and specific requirements there is no fixed, one-size-fits-all price. Get a FREE demo to see how Optivos can be configured around your data.

Start Free Trial

Screenshots of Vendor Pricing Page

Learn more about Optivos Pricing

Optivos Alternatives

View All Optivos Alternatives

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

IndustryLens IndustryLens delivers weekly cited competitor insights on pricing, ... read more

Visit Website

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pubrio See where any company is expanding. read more

Visit Website

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MyMidlist Business ... Middle East's Fastest Growing Business Directory read more

Visit Website

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more