Optilyz

Optilyz is a tool for direct email marketing and covers all relevant processes on a single and centralized platform. The book features enable users to upload their customer addresses and designs on the platform to create a new direct mail campaign. It also provides tools for simple and quick booking of direct mail campaigns and comprehensive quality control of suppliers and competitive frame contracts. There is a broad selection of standard print formats and materials available. Advanced features such as data mapping and address review are accessible. Optilyz can also be integrated into other CRM software or marketing cloud to automate recurring direct mail using advanced customer segmentation. Recurring campaigns such as welcome letters, birthday mailings, and reactivation campaigns can be set up and send-out triggers based on timing and minimum volumes can be defined. A/B testing of all campaign aspects, such as formats, slogans, designs, and incentives is possible and tools for analysis are available.