Meltwater vs Muck Rack Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Meltwater

PR Software

3.9 2,428 user ratings

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Muck Rack

PR Software

4.6 337 user ratings

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Overview

Description	Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution. Read more	MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. Read more
Pricing Options	Free Trial Not Available Meltwater Offers Custom plan.	Free Trial Not Available Muck Rack Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 100% Momentum 70% Popularity 85%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 88% Momentum 71% Popularity 90%
SaaSworthy Awards	Not Available	# 3 Most Worthy # 3 Highly Rated

Features

Total Features	10 Features	7 Features
Common Features for All	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience + 7 More - Show Less	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Installed - Windows Installed - Mac	SaaS/Web/Cloud Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	3.9/5 2,428 user ratings	4.6/5 337 user ratings
Ratings Distribution	Excellent 33.6% Very Good 38.1% Average 16.2% Poor 4.7% Terrible 7.4%	Excellent 69.4% Very Good 26.4% Average 2.7% Poor 0.3% Terrible 1.2%
Review Summary	Overall, Meltwater receives mixed reviews from users. While some users appreciate its comprehensive media monitoring and analytics capabilities, others criticize its high cost, complex interface, and limited customer support. Users also report varying experiences regarding the effectiveness of the platform's social listening and influencer identification features. Additionally, the platform's user-friendliness and ease of use are inconsistent among reviewers.	Reviewers appreciate Muck Rack's user-friendly interface, extensive media contact database, and efficient pitching tools. They find it easy to discover relevant journalists and influencers, customize their outreach, and track the performance of their campaigns. Additionally, Muck Rack's customer support is lauded for its responsiveness and helpfulness. However, some users express concerns about the accuracy and completeness of the media database, occasional technical glitches, and limited integration options with other platforms.
Pros & Cons	Cloud-based and SaaS version available Enriched with a myriad of public relation features Uses artificial intelligence for deeper business insights Comes with PR impact metrics Enriched media contact database High cost Complex interface Limited customer support Varying experiences regarding the effectiveness of the platform's social listening and influencer identification features Inconsistent user-friendliness and ease of use	Easy-to-understand user interface Sophisticated media database Automatically updated media list Alerts for trending news Reliable reports on PR campaigns Concerns about the accuracy and completeness of the media database Occasional technical glitches Limited integration options with other platforms
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Meltwater Offers Custom plan.	Free Trial Not Available Muck Rack Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Essentials Custom Advanced Custom Suite Custom Enterprise Custom	Muck Rack Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Muck Rack 4.6 Based on 337 Ratings Meltwater Vs Muck Rack Mynewsdesk 3.9 Based on 90 Ratings Meltwater Vs Mynewsdesk Agility PR Solutions 4.2 Based on 333 Ratings Meltwater Vs Agility PR Solutions Sprout Social 4.3 Based on 4162 Ratings Meltwater Vs Sprout Social PR Underground 4.6 Based on 170 Ratings Meltwater Vs PR Underground	Meltwater 3.9 Based on 2433 Ratings Muck Rack Vs Meltwater Prowly 4.4 Based on 120 Ratings Muck Rack Vs Prowly Mynewsdesk 3.9 Based on 90 Ratings Muck Rack Vs Mynewsdesk PressRush 4.2 Based on 25 Ratings Muck Rack Vs PressRush Agility PR Solutions 4.2 Based on 333 Ratings Muck Rack Vs Agility PR Solutions
	View All Meltwater Alternatives	View All Muck Rack Alternatives

Screenshots & Videos

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Vendor information

Company Details

Located in: San Francisco, CA

Located in: New York, NY

Contact Details

Not available

https://www.meltwater.com/in/

(212) 500-1883

https://muckrack.com/

Social Media Handles

Twitter 25K

Facebook 31K

Instagram 7K

Youtube 2K

Linkedin 17K

Twitter 3K

Facebook 7K

Youtube 423

FAQs

What are the key differences between Meltwater and Muck Rack?

Meltwater is a comprehensive PR software with features like AI-powered insights and media monitoring, while Muck Rack focuses on media relations with an extensive database and pitching tools.

What are the alternative products to Meltwater?

The top alternatives to Meltwater are Muck Rack, Mynewsdesk, Agility PR Solutions, Sprout Social, and PR Underground.

Which product is better for social media monitoring?

Both Meltwater and Muck Rack offer social media monitoring capabilities, but Meltwater has more advanced features like AI-powered sentiment analysis and influencer identification.

How does the user interface of Meltwater compare to Muck Rack?

Muck Rack is generally considered to have a more user-friendly interface, while Meltwater's interface is more comprehensive and may require a learning curve.

Which product offers better customer support?

Both Meltwater and Muck Rack provide customer support, but Muck Rack is known for its responsive and helpful support team.