Compare Meltwater vs Muck Rack

Summary

Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution. ..show more

MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. ..show more

Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions

Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch

Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself

Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences

Email Distribution This feature lets you send a custom email invitation for the survey to the respondents

Press Monitoring Facilitates monitoring print media coverage and measuring its output

Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience

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