Muck Rack Reviews

Easy to navigate, intuitive overall, and reporter/media outlet profiles are helpful. Chatbot is responsive when help is needed.

Distinction between Trackers, Coverage Reports, etc. can be confusing. Some coverage is missed.

not sure.

.It's super intuitive and easy to use, I especially like the dashboards feature

Outlet and journalist emails could be updated more frequently and proactively, also sometimes coverage reports aren't the most accurate due to boullion issues

Adding in premier so we can include

.Finding emails for the people I need to pitch, research for contacts at various outlets

When information is outdated (sometimes the reporter won't update their profile but someone from MuckRack could have captured the change - for example moving to a new outlet); also dislike how much it makes me sign in

Helping me avoid excessive manual research on reporters, their coverage/beat, their contact information, and outreach preferences

The fact that Muck Rack has the most up-to-date media database is the number one reason I prefer it over other SaaS competitors. I also appreciate the chat feature, which makes it easy to request media profile updates, as well as the automated coverage tracking that simplifies reporting. The integrated UVM data from SEMRush is also helpful and stays current.

The cost feels quite high for an individual user like me, and not every journalist-published story pulls into a media person’s profile. It also seems like there are certain publications where Muck Rack consistently misses coverage. On top of that, when an older article gets updated by a publication, the system doesn’t update the publish date, which then forces me to make manual fixes in my reports. Sometimes when I search a journalist's name natively, nothing comes up, but when I search in Google, their Muck Rack profile appears in the results. There have also been several occasions where there are duplicate profiles for no apparent reason that I have to reconcile with support.

For me, the most important feature of Muck Rack is how it keeps media information up to date. It takes the hard work off my plate by reducing the need to research and confirm contact details, current bylines, staff positions, and similar updates.

Easy user interface, ability to search by article keywords or by journalist. If journalist contact details are not present you can request manual update and the team responds very quickly. The distribution tool is also easy to use and streamlines workload. The AI tool for LLM presence is also useful.

The price can be much higher than other platforms. The database is not always as up to date for UK or EMEA markets as the US market. There isn't a trends tool like Roxhill has where you can dig into peaks in keyword activity and why they occurred.

Manual outreach used to take hours but can now be done in under an hour with their distribution tool. It also helps us to expand our media lists and identify more relevant contacts that our campaigns would appeal to.

I love that I can find emails for editors

It's sometimes slow and won't attach images. I also can't cc other colleages

Mass sending out pitches

Muckrack allows me to do so much more than one thing when it relates to outreach, monitoring and reporting. Its easy to use, I can develop metrics that I want to see in the dashboard and then pull them into my own reports. The team was excellent in helping us get everything set up. New features are constantly being rolled out incorporating AI which I think makes the experience even better

This is not necessarily a dislike but sometimes, records for journalists are updated as quickly as I think they can be especially when the contact details can be found online. Otherwise I don't have many dislikes. The learning curve takes a moment but all products take some getting used to.

We needs an "all-in-one" place to track pitches, find contacts, and measure where placements are being made with clients. One thing I love is how I'm about to integrate monitoring updates and alerts straight into slack which keeps me aware of whats happening in real time which is a service we really love provding for our clients.

I love how easy it makes it for my team to collaborate. I love that I can download my lists, track my pitches, create media alerts, and coverage reports. Muckrack makes it so easy for me to send my clients news hits.

I think that most of the AI features are underdeveloped, some of the UI is buggy too. I have reported for many months that I can't see what lists a journalist is in when I go to the search function. It can just be slow sometimes too, and I have been having issues when uploading lists where it will create a custom contact for a journalist already in the database.

Muck Rack solves the most tedious part of my job: figuring out exactly who to pitch and making sure my outreach actually lands. In food and hospitality, the writers who matter move around constantly, and the most interesting ones often aren't at the obvious outlets. Muck Rack lets me find the right people fast, see what they've genuinely been covering lately, and build targeted lists instead of guessing.

The biggest wins for me:

I like how easy it is to look up things in Muck Rack. The pitching feature works well for me, and the initial setup was so easy.

I find the limitation of accessing podcast viewership for free a bit of a downside.

Muck Rack helps with emails, UVMs, and pitching. I like how easy it is to look up things.

Honestly I'm very pro Muck Rack. Searching is easy and I like how it often finds articles that don't come up on a Google search.

I wish there was more of a spam filter for website that are clearly AI-generated and/or stealing articles from more reputable sources. I also wish there was more consistency in journalists and a better way for the system to automatically update when journalists change jobs, get new emails, etc. Not major complaints, but could be beneficial.

Serves as an aggregate for journalists and keeps me from having to individually search outlets for those journalists; helps me find articles that mention our clients; allows us to blast pitch when necessary.