What do you like best?
The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our external stakeholders with our platform, and they appreciate how their feedback is addressed (what marketing assets they want/when and how we make their job easier and in most cases, save them time and money.
What do you dislike?
The platform is a bit challenging for the admins to use to upload content - especially if they're not doing bulk operations. The time it takes to click through all the screens, and wait for everything to refresh/save, and then to change all defaults to the appropriate fields, is a bit of a drag. I don't personally load/edit content on the admin side, but watching my team do it is a bit painful.
From a customer-facing perspective, we wish that the "next page" feature (that more assets can be found on pages 2-X of the site was a bit more obvious, as we have users that say "I only see 8/10/12 items on the page" when we know we have 40 or more items loaded.
We also find the labels on "digital delivery," "view file," "generate file" and others like that are confusing - that step/screen is the most frustrating for our internal and external users as it's not clear which they should be choosing and why. We've been working with our reps to make this better, but it's still not easy (especially since some of the changes have to be made across the board, and that doesn't always make sense.
Ultimately, the things we dislike are pretty minimal - and most are on the backend for our admins. Our users, when they finally listen to us and go visit the site, are pretty happy.
Recommendations to others considering the product
Having a dedicated team that can focus on this will greatly increase your success rate and your ability to manage the platform. It's not necessary but ideal.
What business problems are you solving with the product? What benefits have you realized?
Saving our creative teams time and money - less one-off requests for customized materials. Providing great customer service to our end users - making their job easier and allowing them to be our brand ambassador without having to recreate/generate their own marketing materials. Saving our sales team time and money when it comes to custom shipping with the print services turned on - we'll see an ROI at year-end as it relates to flyer printing for sure, and we have a clearer picture of the spend, too. Our brand consistency is stronger in market since we are providing tools to enable our materials to be customized by customers across the country. Reporting allows us to provide senior leadership a sense of the marketing activities of our sales team and customers, which supports a broader story of engagement and support.