Home/Digital Asset Management Software/MarcomCentral
Updated on: September 25, 2021

What is MarcomCentral ?

MarcomCentral - Digital Asset Management Software
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MarcomCentral

Organize, Customize, & Distribute Marketing Content Easily
(160 Ratings) Write Review

MarcomCentral is a cloud-based marketing technology on the market that combines digital asset management, dynamic content customization, brand management, and sales enablement into one easy-to-use platform. Efficiently manage your company’s important digital files with a cloud-based marketing portal that allows you to organize, store, and easily search for creative assets.

MarcomCentral Awards

MarcomCentral Features Show All Features

MarcomCentral Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business
API NA Location / Phone Number Solana Beach, California / +1 800-220-1727
Deployment SaaS/Web/Cloud Category Digital Asset Management Software

MarcomCentral Pricing

Pricing ModelSubscription , Quotation Based
Small
$1,500 /Month

All plan Features

  • Digital Asset Management
  • Single Sign-on
  • Reporting
  • Business Intelligence
  • Google Analytics
  • Asset Customization
  • Custom Portal Branding
  • Template Building
  • Demo Portal
  • Project Consulting

Medium
$7,500 /Month

Features

  • Includes features of All plans

Enterprise
$15,500 /Month

Features

  • Includes features of All plans
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Disclaimer: The pricing details were last updated on 11/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MarcomCentral pricing.

MarcomCentral FAQs

MarcomCentral is Digital Asset Management Software. MarcomCentral offers the following functionalities:

  • Access Control
  • Version Control
  • Search (Filter)
  • Customizable Branding
  • Reporting (Analytics)
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Metadata Management
  • Workflow Management

Learn more about MarcomCentral features.

No, MarcomCentral does not provide API.

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MarcomCentral Reviews

OVERALL RATING
4.1
Based on 160 Rating(s)
Rating Distribution
  • 46.6 %
  • 35.6 %
  • 16.4 %
  • 1.4 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Source : g2crowd.com
(Reviewed on 10 October 2017) "I've managed a Sales Collateral portal for more than two years and have had a great experience."

What do you like best?

I like the availability of our customer relations manager and tech support.

What do you dislike?

Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups.

Recommendations to others considering the product

I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a great product, are consistently moving forward with technology, and they work diligently to accomplish customer's needs.

What business problems are you solving with the product? What benefits have you realized?

Prior to Marcom Central, our sales organization did not have all sales and marketing collateral - continually updated - readily available.

...more
Source : g2crowd.com
(Reviewed on 14 August 2017) "Easy-to-use platform enables efficient marketing distribution & brand control"

What do you like best?

The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our external stakeholders with our platform, and they appreciate how their feedback is addressed (what marketing assets they want/when and how we make their job easier and in most cases, save them time and money.

What do you dislike?

The platform is a bit challenging for the admins to use to upload content - especially if they're not doing bulk operations. The time it takes to click through all the screens, and wait for everything to refresh/save, and then to change all defaults to the appropriate fields, is a bit of a drag. I don't personally load/edit content on the admin side, but watching my team do it is a bit painful.

From a customer-facing perspective, we wish that the "next page" feature (that more assets can be found on pages 2-X of the site was a bit more obvious, as we have users that say "I only see 8/10/12 items on the page" when we know we have 40 or more items loaded.

We also find the labels on "digital delivery," "view file," "generate file" and others like that are confusing - that step/screen is the most frustrating for our internal and external users as it's not clear which they should be choosing and why. We've been working with our reps to make this better, but it's still not easy (especially since some of the changes have to be made across the board, and that doesn't always make sense.

Ultimately, the things we dislike are pretty minimal - and most are on the backend for our admins. Our users, when they finally listen to us and go visit the site, are pretty happy.

Recommendations to others considering the product

Having a dedicated team that can focus on this will greatly increase your success rate and your ability to manage the platform. It's not necessary but ideal.

What business problems are you solving with the product? What benefits have you realized?

Saving our creative teams time and money - less one-off requests for customized materials. Providing great customer service to our end users - making their job easier and allowing them to be our brand ambassador without having to recreate/generate their own marketing materials. Saving our sales team time and money when it comes to custom shipping with the print services turned on - we'll see an ROI at year-end as it relates to flyer printing for sure, and we have a clearer picture of the spend, too. Our brand consistency is stronger in market since we are providing tools to enable our materials to be customized by customers across the country. Reporting allows us to provide senior leadership a sense of the marketing activities of our sales team and customers, which supports a broader story of engagement and support.

...more
Source : g2crowd.com
(Reviewed on 14 August 2017) "Good Experience Overall"

What do you like best?

I find Marcom to be very efficient when supplying assets for them to upload to ad builder. There teams are always very helpful with any questions we may have on our end. Even when a turnaround is tight and we are getting pushed by the client to have assets up they always seem to be able to deliver. As of now, I haven't had much of a problem with there current process and i think its working well on there end. Clients have never complained about any assets getting delayed on uploading to ad builder.

What do you dislike?

One thing I would change is when supplying assets for ad builder we don't receive a response until a day or two later. This sometimes is an issue as clients usually want confirmation on when these assets have been delivered/received. I also wouldn't mind receiving a confirmation when assets are live on ad builder. There has been times where I don't receive any word if the assets are live. It would be great to be able to share these types of updates with the client.

What business problems are you solving with the product? What benefits have you realized?

We don't primarily use the MarcomCentral Enterprise Edition but we do work with there teams on delivering assets to ad builder for our client. It is beneficial that we work with them since on our end we sometimes don't quite understand how ad builder works and what is needed to get assets up there and running. Marcom team members always supply useful and clear direction on what is needed for this to be accomplished.

...more
Source : g2crowd.com
(Reviewed on 11 August 2017) "Great Product for Brand Protection and Managing Marketing Collateral"

What do you like best?

How easy it is to manage products and users with the bulk operations. You can very quickly create, edit and remove large volumes of information. Fusion Pro templates are capable.

What do you dislike?

No true retail option. Being able to create a site that allows a user to "browse" before registering isn't an option. I get that this might not be the core competency of Marcom, but for those of us who have invested heavily in integration, this is a glaring omission. I don't want to invest in another option for retail. Fusion Pro is capable but cumbersome for advanced tasks. XMPie is much easier to build templates working in native InDesign applications and their Q-Lingo language is much simpler to use than JavaScript in FP.

Recommendations to others considering the product

If you are looking to manage marketing collateral for B2B customers this is the right solution. It is great for asset management, print on demand materials, and finished goods management.

What business problems are you solving with the product? What benefits have you realized?

It is still a differentiator for us. We are able to streamline relationships with customers and solve their internal challenges making us a valued partner. Our customer retention with those that have invested in a storefront solution has been stellar.

...more
Source : g2crowd.com
(Reviewed on 11 August 2017) "GREAT PARTNERSHIP"

What do you like best?

The ability to customize marketing assets and the ease of not having to version out each and every creative piece for our restaurants.

What do you dislike?

So far I haven't found anything I dislike.

Recommendations to others considering the product

Make sure your creative files are in made in Indesign. That was our only hassle was re-designing them from Photoshop or Illustrator into Indesign. Which isn't hard, but is time-consuming.

What business problems are you solving with the product? What benefits have you realized?

We are a small but mighty team with only 1 designer. So MARCOM allows us to created beautiful pieces that our GMs can "customize" without taking up our designers time. It also streamlines our entire process from request to printing which makes everyone involved very happy.

...more
Source : g2crowd.com
(Reviewed on 10 August 2017) "You really can say goodbye to one-offs!"

What do you like best?

You can truly make this product do whatever you want it to. I never thought that a product could REALLY eliminate one-off requests, but if you spend the time to build your templates the right way, it does. Fusion Pro is brilliant.

What do you dislike?

It can take awhile to build your templates out so prioritize needs.

Recommendations to others considering the product

The templates can take awhile to build out so prioritize needs

What business problems are you solving with the product? What benefits have you realized?

This product removes the one-off request element while also preserving brand identity standards.

...more
Source : g2crowd.com
(Reviewed on 04 August 2017) "Love this software."

What do you like best?

This platform is easy to use. We have to maintain our brand standards over 30 states, and this tool helps us do that—keeping a consistent brand look and feel.

What do you dislike?

The things I dislike about the software are minimal—and, I've noticed through time, those issues are being resolved as upgrades are being implemented. It seems like some software "extras" would be included in the cost--such as business reporting. So not a fan of "extras" or add ons as we are most likely not going to be able to afford them.

Recommendations to others considering the product

There is a learning curve for implementation. If you know HTML, all the better! Would do it again, but would allow a bit longer time frame for set up.

What business problems are you solving with the product? What benefits have you realized?

Brand standardization.

Access to professional design without the cost.

24/7 Marketing tool access

We have been able to implement a consistent brand look and feel across our franchise system. We have print tools, social media tools, a storage system for other branded materials. It is our repository for all things having to do with our brand.

...more
Source : g2crowd.com
(Reviewed on 03 August 2017) "The Marcom Central tool has saved our marketing and sales teams countless hours!"

What do you like best?

We have the opportunity to administer the tool in-house. The opportunities are endless and our sales teams love the tool!

What do you dislike?

There are so many things that the system can do; finding the time to explore and understand all of it's capabilities is a daunting task!

Recommendations to others considering the product

Implementing this tool - especially if you are just starting out can be a pretty time consuming task. For this tool to be successful it's imperative that the company is dedicated to allocating resources that can spend the time to make is successful.

What business problems are you solving with the product? What benefits have you realized?

Implement the Marcom Central tool has saved our marketing team countless hours of time spent customizing materials and by giving our sales teams the ability to create their own materials on the fly. Sales teams are happy because they get their materials in minutes vs. days and can quickly react to the needs of their customers. Marketing is happy because sales is using what we've created! Compliance is happy because we have proof of the materials we've made available and can track who/what is being used.

...more
Source : g2crowd.com
(Reviewed on 02 August 2017) "Great tool!"

What do you like best?

Marcom Central has really helped us to centralize our branding. We've never had a centralized system before for people to order marketing materials. It has really helped us stepped up our marketing game and I think elevates what we do as a department. We have also gotten great feedback on how easy the system is to use, especially the customized materials.

What do you dislike?

It is a little tedious to upload items sometimes and I think there could be process improvements made there, but overall it's pretty good.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problems of people printing things in ways that we don't want them to and having them design things on their own. This is helping us to keep things on brand.

...more
Source : g2crowd.com
(Reviewed on 01 August 2017) "Great Solution For Brand Consistency "

What do you like best?

The end user experience is very simple and clean. Works just like an online store so there are no special skill needed for to use(end user. Once launched the product is scaling very well to our system. Customer support is generally very responsive and our BRM takes great care of us.

What do you dislike?

It can be difficult to find documentation when troubleshooting. The online help section in the admin tool is almost useless. The cost is a bit high for smaller business, especially if you want all the bells and whistles.in my opinion.

What business problems are you solving with the product? What benefits have you realized?

We are using it for Brand Consistency, Local Marketing, and for housing assets. We have learned how to utilize reporting to show where we should be focusing based on products ordered or assets used.

...more
Read All Reviews

Videos on MarcomCentral

What Can MarcomCentral Do for You? | MarcomCentral
What Can MarcomCentral Do for You? | MarcomCentral
MarcomCentral Feature: Universal Updates
MarcomCentral Feature: Advanced Search

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