MarcomCentral is a cloud-based marketing technology on the market that combines digital asset management, dynamic content customization, brand management, and sales enablement into one easy-to-use platform. Efficiently manage your company’s important digital files with a cloud-based marketing portal that allows you to organize, store, and easily search for creative assets.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business|
|API||NA||Contact||California, United States / 800.220.1727|
|Deployment||SaaS/Web/Cloud||Category||Digital Asset Management Software|
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Disclaimer: The pricing details were last updated on 11/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers.
We had great support with our implementation team and customer service. They are constantly improving their product, which was great.
Cons: The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.
Cons: Admin tools can be a bit clumsy to navigate. Would appreciate a sleeker more robust ui with at a glance features and ability to make quick cascading changes.
Pros: The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professional across our Member Banks has been invaluable and we continue to expand and leverage our usage of the system.
Cons: No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
Pros: I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
Cons: I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
Pros: Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
Cons: Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
Pros: I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
Cons: I'd like to see a smoother interface to configure new items and release them to production for user accessibility of order.
Overall: Ability for a large user base to order marketing materials and seamlessly connect with multiple vendors to execute.
Pros: I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.
Cons: My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms. We also ran into some issues the log-in setup, as MarCom does not allow changes or customization for login.
The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product.
There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me.
We are a franchise company, and using Marcom will allow us to enforce a better understanding of brand standards and guidelines. For example:
1. the correct logo will be seen across the board
2. approved brand colors
3. an easier solution for franchisees to get what they need at a much faster rate.
Pros: Lots of capabilities - far more than previous on-demand systems I have used.
Good, trustworthy reporting system.
Great relationship managers and team.
Cons: Long lead times to get products programmed.
Challenging to get edits or updates outside of strict FusionPro parameters.
Thank you for your review! We appreciate your business, and I'd like to speak with you personally about your concerns with long lead times. Since you have chosen to review anonymously, please reach out if you'd like!
Pros: I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.
Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.
Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.
Overall: It's a localized place where users can find collateral and promotional items.
Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!
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