MarcomCentral is a cloud-based marketing technology on the market that combines digital asset management, dynamic content customization, brand management, and sales enablement into one easy-to-use platform. Efficiently manage your company’s important digital files with a cloud-based marketing portal that allows you to organize, store, and easily search for creative assets.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business|
|API||NA||Contact||California, United States / 800.220.1727|
|Deployment||SaaS/Web/Cloud||Category||Digital Asset Management Software|
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Disclaimer: The pricing details were last updated on 11/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability
I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to realize the limitations that this has
improve the way to customize the tool to suit the needs of the company
It is a very practical tool because it allows you to improve the performance and skill in marketing and in the sales work group
this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time.
It's pretty cumbersome on the backend for admins to upload and create new material.
It is quite beneficial because it allows many users to access marketing materials in a central location. It is easy to use.
I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department.
Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully.
it is quite beneficial to implement a marketing plan
The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product.
There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me.
We are a franchise company, and using Marcom will allow us to enforce a better understanding of brand standards and guidelines. For example:
1. the correct logo will be seen across the board
2. approved brand colors
3. an easier solution for franchisees to get what they need at a much faster rate.
We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department.
We were told Marcom would replace trac as a custom job submittal tool. However the job direct products are very difficult to manage and pricing is very convoluted. Trac was much better suited to the general copy center needs when it comes to custom jobs. Marcom is however very helpful when it comes to simple static item fulfillment and templates that can lessen the need for typesetting. We do struggle with getting customers to use the system as they often say it is difficult and confusing.
This works well for simple product fulfillment however job direct has a long way to go before it is easy to use or administer. I would love to be involved in a focus group to help explain all the pain points which if fixed could make Marcom a strategic tool for many.
We are going to use Marcom to allow overseas plants to download artwork for properly branded print items to lessen the rogue branding currently happening. Additionally we are using Marcom to control literature fulfillment and charge back costs to our customer.
We were able to set up a lot of different forms and processes to meet our needs
Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult
If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing.
Project management, keeping things moving to get things done. We completed a lot of projects but it was difficult to see inter-dependencies.
I like the availability of our customer relations manager and tech support.
Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups.
I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a great product, are consistently moving forward with technology, and they work diligently to accomplish customer's needs.
Prior to Marcom Central, our sales organization did not have all sales and marketing collateral - continually updated - readily available.
I love that we are giving the operators the opportunity to make quick edits and get their materials faster.
Some of the admin tasks are tedious and require lots of details from our vendor partners.
This is a very robust tool. It has a lot of capabilities to customize for the end user and help make shipping efficient.
Reducing design & production time and getting products into our managers hands sooner. More cost efficient.
I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data platform and it is very powerful and together, this is what makes it my favorite system
The front end is dated and needs work (but the good news is, I know it is in the works). I'd like to see a modern-looking, responsive front end with more customization options. I also think they need to re-think their carrier shipping integration (FedEx, UPS, USPS). I believe they use a third-party system but it's buggy at times. I'd also like the ability to create new sites on my own. Currently, you have to open a support ticket and wait for someone to set it up for you. And if you want to use a custom URL (www.yourwebsite.com) you have to pay an extra fee.
There may be other systems out there that look "newer", but MarcomCentral has been around for a long time and as a result, they have features that even the newest systems are lacking. For example, the Requisitioner model on MarcomCentral is unmatched by any other system I have used. Another example is their FusionPro variable data platform.
Private-branded B2B sites allow our clients to quickly order printed items, pick items, promo items and inventory. Brand consistency is guaranteed. Clients are happy. We've integrated all of our Marcom sites with a custom workflow management app which ties into our production and shipping process, allowing us to process more orders at once and reduce turnaround time.
Simplicity of the portal (easy navigation, search functionality), the ability to have a customizable one-stop shop for all our marketing material across multiple lines of business and the detailed analytics available.
The tree branch menu style. Due to the size of our material inventory, the drop-down can go off the page view and if you accidentally move the mouse too fast or incorrectly, the entire menu closes making you have to start over again.
Our business model is made up of a number of different business lines and a number of advisors and we realized that a lot of time was being used up by all teams trying to find marketing material and additional costs/time to have our print vendors customize the pieces with specific contact information. Our MarcomCentral portal is the perfect solution - it is our one-stop shop for all marketing material.