Home/Digital Asset Management Software/MarcomCentral
Updated on: August 23, 2019
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MarcomCentral - Digital Asset Management Software : SaaSworthy.com
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MarcomCentral

Organize, Customize, & Distribute Marketing Content Easily
(120 Ratings) Write Review

MarcomCentral is a cloud-based marketing technology on the market that combines digital asset management, dynamic content customization, brand management, and sales enablement into one easy-to-use platform. Efficiently manage your company’s important digital files with a cloud-based marketing portal that allows you to organize, store, and easily search for creative assets.

MarcomCentral Features Show All Features

MarcomCentral Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business
API NA Contact California, United States / 800.220.1727
Deployment SaaS/Web/Cloud Category Digital Asset Management Software

MarcomCentral Pricing

Pricing ModelSubscription , Quotation Based
How much does MarcomCentral cost ?
The pricing for MarcomCentral starts at $1500.0 per month. MarcomCentral has 3 different plans such as - Small at $1500.0 per month, Medium at $7500.0 per month and Enterprise at $15500.0 per month. MarcomCentral also offers a custom plan based on the customer's request.
Small
$1,500 /Month

Features

  • Asset Customization
  • Custom Portal Branding
  • Project Consulting
  • Reporting
  • Business Intelligence

Medium
$7,500 /Month

Features

  • Asset Customization
  • Custom Portal Branding
  • Project Consulting
  • Reporting
  • Business Intelligence

Enterprise
$15,500 /Month

Features

  • Asset Customization
  • Custom Portal Branding
  • Project Consulting
  • Reporting
  • Business Intelligence
Custom
Custom

Features

  • Asset Customization
  • Custom Portal Branding
  • Project Consulting
  • Reporting
  • Business Intelligence

Contact the vendor for detailed pricing infromation

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Disclaimer: The pricing details were last updated on 11/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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MarcomCentral Reviews

OVERALL RATING
4.2
Based on 120 Rating(s)
Rating Distribution
  • 93
  • 23
  • 4
  • 0
  • 0
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Source : g2crowd.com
(Reviewed on 13 May 2019)
" It is a very powerful and efficient tool for sales enablement"

What do you like best?

Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability

What do you dislike?

I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to realize the limitations that this has

Recommendations to others considering the product:

improve the way to customize the tool to suit the needs of the company

What problems are you solving with the product? What benefits have you realized?

It is a very practical tool because it allows you to improve the performance and skill in marketing and in the sales work group

...more
Source : g2crowd.com
(Reviewed on 10 April 2019)
" Great product with many capabilities to implement in the business field."

What do you like best?

this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time.

What do you dislike?

It's pretty cumbersome on the backend for admins to upload and create new material.

What problems are you solving with the product? What benefits have you realized?

It is quite beneficial because it allows many users to access marketing materials in a central location. It is easy to use.

...more
Source : g2crowd.com
(Reviewed on 09 April 2019)
" Easy implementation tool to maintain access to marketing assets at all times"

What do you like best?

I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department.

What do you dislike?

Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully.

What problems are you solving with the product? What benefits have you realized?

it is quite beneficial to implement a marketing plan

...more
Source : g2crowd.com
(Reviewed on 18 January 2018)
"Simple and Efficient."

What do you like best?

The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product.

What do you dislike?

There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me.

What business problems are you solving with the product? What benefits have you realized?

We are a franchise company, and using Marcom will allow us to enforce a better understanding of brand standards and guidelines. For example:

1. the correct logo will be seen across the board

2. approved brand colors

3. an easier solution for franchisees to get what they need at a much faster rate.

...more
Source : g2crowd.com
(Reviewed on 03 January 2018)
"Fantastic BRM despite software struggles"

What do you like best?

We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department.

What do you dislike?

We were told Marcom would replace trac as a custom job submittal tool. However the job direct products are very difficult to manage and pricing is very convoluted. Trac was much better suited to the general copy center needs when it comes to custom jobs. Marcom is however very helpful when it comes to simple static item fulfillment and templates that can lessen the need for typesetting. We do struggle with getting customers to use the system as they often say it is difficult and confusing.

Recommendations to others considering the product

This works well for simple product fulfillment however job direct has a long way to go before it is easy to use or administer. I would love to be involved in a focus group to help explain all the pain points which if fixed could make Marcom a strategic tool for many.

What business problems are you solving with the product? What benefits have you realized?

We are going to use Marcom to allow overseas plants to download artwork for properly branded print items to lessen the rogue branding currently happening. Additionally we are using Marcom to control literature fulfillment and charge back costs to our customer.

...more
Source : g2crowd.com
(Reviewed on 02 January 2018)
"Lots of features but complicated to use"

What do you like best?

We were able to set up a lot of different forms and processes to meet our needs

What do you dislike?

Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult

Recommendations to others considering the product

If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing.

What business problems are you solving with the product? What benefits have you realized?

Project management, keeping things moving to get things done. We completed a lot of projects but it was difficult to see inter-dependencies.

...more
Source : g2crowd.com
(Reviewed on 09 October 2017)
"I've managed a Sales Collateral portal for more than two years and have had a great experience."

What do you like best?

I like the availability of our customer relations manager and tech support.

What do you dislike?

Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups.

Recommendations to others considering the product

I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a great product, are consistently moving forward with technology, and they work diligently to accomplish customer's needs.

What business problems are you solving with the product? What benefits have you realized?

Prior to Marcom Central, our sales organization did not have all sales and marketing collateral - continually updated - readily available.

...more
Source : g2crowd.com
(Reviewed on 27 August 2017)
"Amazing capabilities for all users in the organization. "

What do you like best?

I love that we are giving the operators the opportunity to make quick edits and get their materials faster.

What do you dislike?

Some of the admin tasks are tedious and require lots of details from our vendor partners.

Recommendations to others considering the product

This is a very robust tool. It has a lot of capabilities to customize for the end user and help make shipping efficient.

What business problems are you solving with the product? What benefits have you realized?

Reducing design & production time and getting products into our managers hands sooner. More cost efficient.

...more
Source : g2crowd.com
(Reviewed on 14 August 2017)
"Long-time user. Powerful solution."

What do you like best?

I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data platform and it is very powerful and together, this is what makes it my favorite system

What do you dislike?

The front end is dated and needs work (but the good news is, I know it is in the works). I'd like to see a modern-looking, responsive front end with more customization options. I also think they need to re-think their carrier shipping integration (FedEx, UPS, USPS). I believe they use a third-party system but it's buggy at times. I'd also like the ability to create new sites on my own. Currently, you have to open a support ticket and wait for someone to set it up for you. And if you want to use a custom URL (www.yourwebsite.com) you have to pay an extra fee.

Recommendations to others considering the product

There may be other systems out there that look "newer", but MarcomCentral has been around for a long time and as a result, they have features that even the newest systems are lacking. For example, the Requisitioner model on MarcomCentral is unmatched by any other system I have used. Another example is their FusionPro variable data platform.

What business problems are you solving with the product? What benefits have you realized?

Private-branded B2B sites allow our clients to quickly order printed items, pick items, promo items and inventory. Brand consistency is guaranteed. Clients are happy. We've integrated all of our Marcom sites with a custom workflow management app which ties into our production and shipping process, allowing us to process more orders at once and reduce turnaround time.

...more
Source : g2crowd.com
(Reviewed on 14 August 2017)
"Marketing Specialist "

What do you like best?

Simplicity of the portal (easy navigation, search functionality), the ability to have a customizable one-stop shop for all our marketing material across multiple lines of business and the detailed analytics available.

What do you dislike?

The tree branch menu style. Due to the size of our material inventory, the drop-down can go off the page view and if you accidentally move the mouse too fast or incorrectly, the entire menu closes making you have to start over again.

What business problems are you solving with the product? What benefits have you realized?

Our business model is made up of a number of different business lines and a number of advisors and we realized that a lot of time was being used up by all teams trying to find marketing material and additional costs/time to have our print vendors customize the pieces with specific contact information. Our MarcomCentral portal is the perfect solution - it is our one-stop shop for all marketing material.

...more
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Videos on MarcomCentral Youtube Official Channel

What Can MarcomCentral Do for You? | MarcomCentral
What Can MarcomCentral Do for You? | MarcomCentral
MarcomCentral Feature: Universal Updates
MarcomCentral Feature: Advanced Search

MarcomCentral Screenshots

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MarcomCentral Enterprise screenshot: Multiple types of content can be personalized using MarcomCentral Enterprise
MarcomCentral Enterprise screenshot: MarcomCentral Enterprise allows users to create personalized html emails with merged data
MarcomCentral Enterprise screenshot: Users can track asset usage in MarcomCentral Enterprise
screenshots
screenshots
screenshots
screenshots
screenshots
screenshots
MarcomCentral Enterprise screenshot: Multiple types of content can be personalized using MarcomCentral Enterprise
MarcomCentral Enterprise screenshot: MarcomCentral Enterprise allows users to create personalized html emails with merged data
MarcomCentral Enterprise screenshot: Users can track asset usage in MarcomCentral Enterprise

MarcomCentral Awards

Customers