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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Tag Manager logo
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Launch by Adobe logo
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Overview

Description The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages. Read more
Pricing Options
  • Free Trial Not Available
  • Google Tag Manager Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Launch by Adobe Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    64%
  • Popularity
    70%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    74%
  • Momentum
    62%
  • Popularity
    62%

Features

Total Features
12 Features
9 Features
Common Features for All
    Analytics Allows integration with other analytical tools or has it inbuilt
    Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site
    Data Privacy Enables data protection by keeping the tags privacy compliant
    Mobile App Support Supports tag management on mobile applications remotely
    Native App Support Supports tag management on native applications
    Preview Mode Preview the actual firing of tags and triggers before deploying to live site
    Simple Deployment Makes the deployment and firing of new tags very simple
    Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site
    Tag Library Offers a repository of pre-configured tags for online properties
    Tag Pause Enables the user to pause tags temporarily
    Turnkey Integration Pre-built tags that are available without scripting and coding
    Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.
  • + 9 More - Show Less
    • Analytics Allows integration with other analytical tools or has it inbuilt
      Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site
      Data Privacy Enables data protection by keeping the tags privacy compliant
      Mobile App Support Supports tag management on mobile applications remotely
      Native App Support Supports tag management on native applications
      Preview Mode Preview the actual firing of tags and triggers before deploying to live site
      Simple Deployment Makes the deployment and firing of new tags very simple
      Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site
      Tag Library Offers a repository of pre-configured tags for online properties
      Tag Pause Enables the user to pause tags temporarily
      Turnkey Integration Pre-built tags that are available without scripting and coding
      Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.4/5 1,359 user ratings
    4/5 23 user ratings
    Rating Distribution
    • Excellent

      48.1%
    • Very Good

      45.8%
    • Average

      4.9%
    • Poor

      1.3%
    • Terrible

      0.1%
    • Excellent

      17.4%
    • Very Good

      65.2%
    • Average

      17.4%
    • Poor

      0%
    • Terrible

      0%
    User Sentiments

      Easy Tag Implementation, Centralized Tag Management, Improved Website Speed, Extensive Integrations

      Steep Learning Curve, Limited Support, Complex Tag Setup for Advanced Use Cases, Occasional UI/UX Issues

      Not Available
    Review Summary

    Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise.

    Not Available
    Pros & Cons
    • Easy integration and quick setup
    • Supports Firebase for mobile app support
    • API access to Tag Manager configuration
    • Collaboration with entire organization and workspaces
    • Tag Pausing for temporary disabling of tags
    • Complexity of the tool and need for technical expertise
    • Occasional concerns about reliability and minor bugs
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Tag Manager Offers Free-forever and Custom plan.
    • Free Trial Not Available
    • Launch by Adobe Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Tag Manager Free

    Tag Manager 360 Custom

    Launch by Adobe Plan Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Google Tag Manager Demo - Tag Manager is free and easy to use
    + 1 More
    Not Available
    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Mountain View, California Located in: United States
    Contact Details

    Not available

    https://marketingplatform.google.com/about/tag-manager/

    Not available

    https://www.adobe.com/experience-platform/launch.html

    Social Media Handles

    Not available

    Not available

    FAQs

    What are the key features of Google Tag Manager?

    Google Tag Manager offers features like analytics, custom JavaScript tags, data privacy, mobile app support, native app support, preview mode, simple deployment, tag blacklist, tag library, tag pause, turnkey integration, and version control.

    What are the key features of Launch by Adobe?

    Launch by Adobe provides features such as analytics, custom JavaScript tags, data privacy, mobile app support, native app support, preview mode, simple deployment, tag blacklist, tag library, tag pause, turnkey integration, and version control.

    What are the alternatives to Google Tag Manager?

    Some alternatives to Google Tag Manager include Launch by Adobe, Tealium iQ, Scale8, TagCommander, and Tagmate.

    What are the alternatives to Launch by Adobe?

    Alternatives to Launch by Adobe include Google Tag Manager, TagCommander, Magic Pixel, Tagmate, and Tag Inspector.

    Do both Google Tag Manager and Launch by Adobe offer mobile app support?

    Yes, both Google Tag Manager and Launch by Adobe provide mobile app support.

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