Home/Tag Management Software/Google Tag Manager vs Launch by AdobeUpdated on: January 27, 2023

Compare Google Tag Manager vs Launch by Adobe

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

ADD PRODUCT
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

Overview

Summary

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. ..show more

The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages. ..show more

Features

Analytics Allows integration with other analytical tools or has it inbuilt

Custom JavaScript Tags Create custom Javascript tags to collect data about how a user interacts with your site

Data Privacy Enables data protection by keeping the tags privacy compliant

Mobile App Support Supports tag management on mobile applications remotely

Native App Support Supports tag management on native applications

Preview Mode Preview the actual firing of tags and triggers before deploying to live site

Simple Deployment Makes the deployment and firing of new tags very simple

Tag Blacklist Enables the user to restrict a type of tag to be deployed on a site

Tag Library Offers a repository of pre-configured tags for online properties

Tag Pause Enables the user to pause tags temporarily

Turnkey Integration Pre-built tags that are available without scripting and coding

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, California

United States

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Tag Manager
Free

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - 3
  • User and account administration
  • Support and Services - Self-service Help Center and community forums
Tag Manager 360
Custom

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - Unlimited
  • Approval Workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • User and account administration
  • Support and Services - Self-service Help Center and community forums

Contact the Vendor for Detailed Pricing Information

View Price Page
Launch by Adobe Plan
Custom

Features

  • Analytics
  • Tag Library
  • Tag Pause
  • Tag Blacklist
  • Data Privacy
  • Mobile App Support
  • Native App Support
  • Simple Deployment
  • Custom JavaScript Tags
View Price Page

SCREENSHOTS

Google Tag Manager Screenshots
View 2 screenshot(s)
Launch by Adobe Screenshots
View 0 screenshot(s)

ALTERNATIVES

Top alternatives to Google Tag Manager

Google Search Console
Google Search Console
Segment
Segment
Tealium iQ
Tealium iQ
Google Analytics
Google Analytics
UTM Manager
UTM Manager

Top alternatives to Launch by Adobe

Google Tag Manager
Google Tag Manager
Tealium iQ
Tealium iQ
Qubit OpenTag
Qubit OpenTag
Magic Pixel
Magic Pixel
Ensighten Manage
Ensighten Manage