Tealium iQ |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more | The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
12 Features
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9 Features
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| Common Features for All |
Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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| Review Summary |
Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise. |
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| Pros & Cons |
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Not Available
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Tag Manager Free Tag Manager 360 Custom |
Launch by Adobe Plan Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 1 More
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| Videos |
+ 2 More
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| Company Details | Located in: Mountain View, California | Located in: United States |
| Contact Details |
Not available https://marketingplatform.google.com/about/tag-manager/ |
Not available https://www.adobe.com/experience-platform/launch.html |
| Social Media Handles |
Not available |
Not available |
What are the key features of Google Tag Manager?
What are the key features of Launch by Adobe?
What are the alternatives to Google Tag Manager?
What are the alternatives to Launch by Adobe?
Do both Google Tag Manager and Launch by Adobe offer mobile app support?
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