FullStory Reviews

What do you like best about Fullstory?What I appreciate most is the collaboration the team is willing to have with their clients. They’re always open to new ideas and do a great job generating excitement around what’s new. It’s clear the team genuinely wants their clients to succeed while using their product. And if you run into an issue with one of their products, they do everything they can to improve it and make it better.What do you dislike about Fullstory?There’s definitely a learning curve to understanding the product - how to use it, and when it makes sense to use it outside of session recording.What problems is Fullstory solving and how is that benefiting you?Fullstory is helping us refine how we make a difference in the way we understand human behavior, patterns, and intentions. We use those insights intentionally, along with AI, to deliver a better and more informed experience for our clients.

What do you like best about Fullstory?Provides insights you can't get from your standard website analytics platform.What do you dislike about Fullstory?Requires you to have your data in good shape prior to getting the most out of it.What problems is Fullstory solving and how is that benefiting you?Getting a sense of where in the experience customers are challenged with our UX and what specifically they are having issues with.

What do you like best about Fullstory?The reason I like FullStory for multiple reasons. The tool is robust and useful to help me determine the performance of our site as well as help me identify issues before the customer expresses them. The ability to match a customer concern with a session has helped us better understand issues from the video recordings. The MCP/Claude integration also helps me explain what I am trying to discover with assistance and guidance, which begins the process of creating metrics or segments. The interface is extremely easy to navigate and use. I find the AI insights beneficial as well. What do you dislike about Fullstory? Recommendations to others considering Fullstory?All these functions and features make it perfect for a sole UX researcher and I also have a team of experts from FullStory to help support me and help me develop metrics, segments and dashboards. The support team is above most performs/tools I use.What problems is Fullstory solving and how is that benefiting you?The only thing I dislike is the inability to create some metrics and segments due to limitations.

What do you like best about Fullstory?Fullstory is a product used for session replay and behavioral analytics, so what people usually like best about it is how clearly it shows what users are actually doing on a website or app. What do you dislike about Fullstory? Recommendations to others considering Fullstory?A good concise answer you can use is: What problems is Fullstory solving and how is that benefiting you?

What do you like best about Fullstory?One of the things users particularly like is the intuitive user interface. FullStory is designed to be easy to navigate, which means even those without a technical background can quickly get to grips with it. This accessibility is a significant advantage, as it allows teams across an organization to delve into user behavior data without needing extensive training.What do you dislike about Fullstory?For very large websites, the sheer volume of data generated by FullStory can be overwhelming. Users sometimes find it challenging to sift through all the information to find actionable insights. This data overload can make it difficult to focus on the most relevant metrics and improvements.What problems is Fullstory solving and how is that benefiting you?FullStory solves the problem of understanding detailed user behavior by providing comprehensive session replays and analytics, allowing you to see exactly how users interact with your site. This benefits you by enabling the identification and resolution of usability issues, thereby enhancing the overall user experience and increasing conversion rates.

What do you like best about Fullstory?Fullstory is an insightful, user-friendly tool that has greatly impacted quoteline improvements at Everyday Insurance. We receive unparalleled support from the CSM team - shout out to Alana Martino-Burke for going above and beyond to help with configuration and analysis. There are always new features demonstrating that the platform is industry-forward and constantly reviewing its usability. I recommend Fullstory as a behavioural tool to improve product, optimisation, compliance and QA.What do you dislike about Fullstory?No way to capture exact screenshot of page, at the moment we have to keep refreshing the page capture until we receive the exact screen we want.What problems is Fullstory solving and how is that benefiting you?Finding bugs, optimisation improvement, product decisions and reflection

What do you like best about Fullstory?The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit. What do you dislike about Fullstory? Recommendations to others considering Fullstory?The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand. What problems is Fullstory solving and how is that benefiting you?

What do you like best about Fullstory?The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance.What do you dislike about Fullstory?At times identification of elements and how to properly code reports to draw those insights can be complicated. Fortunately we have a great account success representative (Justin Fournier) who helps us manage through these barriers when needed.What problems is Fullstory solving and how is that benefiting you?Fullstory makes it easier for us to identify opportunities and make improvements when we are looking at a specific path, experience, or segment interacting with our site.

What do you like best about Fullstory?I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mobile.What do you dislike about Fullstory?Given the size of the organization (we have more than 100 active users using Fullstory), there are duplicate and ambiguous metrics, elements, or events that could be managed more orderly. The setup was incredibly simple for web, but not so much for mobile.What problems is Fullstory solving and how is that benefiting you?I use Fullstory to understand user behavior, eliminate biases in analyses, and prioritize patterns according to their representativeness, which improves diagnosis and experimentation.

What do you like best about Fullstory?1. Visual of the customer experience What do you dislike about Fullstory?2. All the technical information available in the background of the customers session that we can use for troubleshooting Recommendations to others considering Fullstory?3. The ability to identify if the issue is isolated or widespread and you can easily see all sessions or customers experiencing the same issueWhat problems is Fullstory solving and how is that benefiting you?It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable.