Datorama Reviews

User Rating

4.1/5 (Based on 191 Ratings)

Rating Distribution

Excellent
40.8%
Very Good
36.1%
Average
13.1%
Poor
9.9%
Terrible
0%

User Sentiments

Extensive Integrations, Customizable Dashboards, Data Visualization, Automated Reporting

Complex Setup, Slow Platform Performance, Limited Data Manipulation, Steep Learning Curve

Do You Use Datorama?

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Review Summary

Overall, users praise Datorama's user-friendly interface, customizable dashboards, and ability to integrate and analyze data from multiple sources. They appreciate its strong reporting and visualization capabilities, which help them gain insights and make data-driven decisions. Many users also commend Datorama's customer support, finding them responsive and helpful. However, some reviewers express concerns about the complexity of the platform, occasional bugs, and limitations in handling large datasets. Additionally, a few users mention the need for improved training and documentation to fully utilize the software's potential.

Pros

Intuitive user interface and easy onboarding process.
Robust data visualization capabilities with customizable dashboards.
Powerful AIdriven insights and recommendations for datadriven decisionmaking.
Seamless integration with various marketing platforms and data sources.

Cons

Limited reporting capabilities for advanced data analysis and customization.
Occasional performance issues and data latency, impacting realtime analysis.
Relatively higher pricing compared to some competitors.
Limited customer support availability outside business hours.

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Reviews

Jitendra S

December 24, 2023 Source: G2.com

"Very good experience in Salesforce with me"

What do you like best about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

I like this mainly topic in candidate regularly jobs alerts in mail

What do you dislike about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

Hi,I'm normal user and happiness with Salesforce

What problems is Salesforce Marketing Cloud Intelligence (formerly Datorama) solving and how is that benefiting you?

Email marketing

Rishav R

December 16, 2023 Source: G2.com

"nice product Salesforce"

What do you like best about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

it helps to.manage data in cloud and Marketing also get improve

What do you dislike about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

its ui amd design pf the platform is not perfect alot

What problems is Salesforce Marketing Cloud Intelligence (formerly Datorama) solving and how is that benefiting you?

it helps to improve business from cloud apps

Sowstika S

December 11, 2023 Source: G2.com

"It was a great experience!"

What do you like best about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

Email and marketing automation has been made easy!

What do you dislike about Salesforce Marketing Cloud Intelligence (formerly Datorama)?

Its expensive and most of the reporting that this tool provides can be achieved by data views of marketing cloud so some times feel redundant but overall good tool.

What problems is Salesforce Marketing Cloud Intelligence (formerly Datorama) solving and how is that benefiting you?

Real-time customer engagement, including real-time personalization.

Sean H

December 6, 2023 Source: G2.com

"Creating highly dynamic emails with ease"

What do you like best about Salesforce Marketing Cloud Suite?

Salesforce helps us create, deploy and deliver highly personalized emails to all our recipients ensuring the email they receive is highly relevant to that person.

What do you dislike about Salesforce Marketing Cloud Suite?

I can't think of any downside to using Salesforce.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It helps take out days and segments it to tailor our messages to the right audiences.

Maya B

September 12, 2023 Source: G2.com

"Great product"

What do you like best about Salesforce Marketing Cloud Suite?

Einstein predictive modeling and intelligence reports for all channels. Reporting catalogs.

What do you dislike about Salesforce Marketing Cloud Suite?

Cost can be expensive for small businesses.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Personalized targeting. Automation. Customer segmentation.

User in Marketing and Advertising

July 28, 2020 Source: G2.com

"Really good data insights offered"

What do you like best?

Manipulation of data inside the tool is really good and helps a lot in creating dynamic columns.

What do you dislike?

Cache memory issues. The updated filters needs to be updated in every sheet

Recommendations to others considering the product:

Its a very good product for digital marketing data.

What problems are you solving with the product? What benefits have you realized?

Cleaning of data is solved really easily

User in Marketing and Advertising

May 4, 2020 Source: G2.com

"Data Visualization Made Simple"

What do you like best?

The user interface of Datorama is very simple to navigate and toggle. There are many different ways to visualize the data including pie charts, bar charts and tables, which makes for ease of use when conducting reporting and generating insights for our clients. Furthermore, a user can quickly switch between certain dates, campaigns and other parameters to access the information needed which is extremely helpful.

What do you dislike?

Data has to be QA'd constantly to ensure accuracy, which can become tedious at times. Sometimes it feels like extra work having to double check Datorama against traditional reporting. Furthermore, naming conventions must be extremely specific in order to ensure consistent reporting in Datorama. However, these minor inconveniences are well worth the overall time saved and knowledge gained by employing use of the platform.

Recommendations to others considering the product:

I would recommend ensuring that naming conventions are strategically thought out and employed correctly to avoid data inconsistency issues later on.

What problems are you solving with the product? What benefits have you realized?

Our company uses Datorama to understand performance of our advertising campaigns as well as generate insights and make optimizations. We use Datorama to understand which audience segments, creative types, and media types are most effective and efficient in relation to our KPI's. Additionally, we also use Datorama to track our budget pacing and QA invoices from partners .

Santosh K

April 27, 2020 Source: G2.com

"Remarkable BI tool."

What do you like best?

Write your own functions and utilise existing ones to make your data simple and representable.

What do you dislike?

So far good. Nothing as such. Knowledgebase and TAM were helpful

What problems are you solving with the product? What benefits have you realized?

Reporting for

Clients,

Operations team and

Management

Administrator in Marketing and Advertising

April 21, 2020 Source: G2.com

"Sr Analyst"

What do you like best?

The API connections to adservers and publishing desktops. Also the direct API connections to Salesforce come in handy too.

What do you dislike?

I wish the dashboards had more flexibility similar to tableau.

What problems are you solving with the product? What benefits have you realized?

Definitely data security and ability to trust what is being reported in the visualizations

Kavitha J

April 20, 2020 Source: G2.com

"Best tool for advertising and marketing companies"

What do you like best?

U have used datorama in my projects for 2-3 years,I am very happy with the tool because it provides nice visualizations,ease to connect multiple data streams.Also I like feature called data canvas.I recommend it because it is very suitable for advertising companies.

What do you dislike?

Can't access 'knowledge base' without datorama account

Recommendations to others considering the product:

If you are looking for any visualization on advertisement data go for datorama

What problems are you solving with the product? What benefits have you realized?

I built datorama dashboard for some advertising companies.

Datorama Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Datorama?

Review Summary

Pros

Cons

Jitendra S

Rishav R

Sowstika S

Sean H

Maya B

User in Marketing and Advertising

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

User in Marketing and Advertising

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

Santosh K

What do you like best?

What do you dislike?

What problems are you solving with the product? What benefits have you realized?

Administrator in Marketing and Advertising

What do you like best?

What do you dislike?

What problems are you solving with the product? What benefits have you realized?

Kavitha J

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

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