CARTO is a business intelligence software that turns location data into business outcomes. It specializes in using Location Intelligence to give you various insights into your business and helps your business grow. It gives you a visual display of a wealth of data sets right at your fingertips. With CARTO’s intuitive drag and drop interface, get access to geoanalytics and enhance the value of your business intelligence and analytics department. Crunching of data is easier than ever before, and that too, without the requirement of any GIS expert. CARTO lets you measure the ROI of your marketing campaign, carry out site planning and predict the performance of your sales force.
| Support | Business Hours Online | Customer Type | Freelancers Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | New York, New York | |
| Deployment | SaaS/Web/Cloud Mobile - Android | Category | Geographic Information System Software |
Disclaimer: The pricing details were last updated on 28/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
CARTO is Geographic Information System Software. CARTO offers the following functionalities:
Learn more about CARTO features.
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Yes, CARTO provides API.
CARTO is an easy to use powerful tool, that helps us create maps in a matter of minutes without any custom code, it's all declarative. It has advanced analytical capabilities to help you facilitate different analysis within maps. You can also use SQL for more complex calculations. You can also easily share your maps with other internal/external users in a matter of seconds. Their account executive and technical support teams are incredibly agile and extremely resourceful and accommodating. We will be using it's advanced API geocoding features in the future beyond our current use cases.
There is a bit of learning curve involved; however, this is typically the case with many different applications. If I could change one thing, it would be it's maximum layer limit per dataset.
We use CARTO to plot our data on different maps for planning, forecasting, and collaborating with other stakeholders.
I like the ability to connect to multiple data sources, from cloud databases, to local csv files. Getting data from different domains into a single map, such as demographic and internal datasets, to reveal geospatial insights that were not previously obvious to the team before. Carto can be used outside of the UI as well, such as in jupyter notebooks. I like how Carto allows non technical users to build, create and share their maps for viewing. I like how the data connections and maps can be configured to allow for auto-updating, this is a very helpful feature that reduces a lot of manual map updating, and is now automated.
Data can't be auto-detected, e.g. geo columns need to be titled explicitly. Load times can get a little slow and laggy at times, connecting to bigquery can be buggy too. It might be better if there was an option to load a sample of the data when working with big datasets, showing a preview for the sample when building the map out.
The map color spectrum can be smarter, it does not detect non numerical ordinal data (e.g. alphabetical), causing manual color selection from the palette.
Why wait? I don't see any other online web/cloud mapping platform that is as comprehensive and complete as Carto.
Multilayered geospatial problems. Being able to share map and geospatial analytics easily with a wide range of audiences that vary in terms of technical/domain expertise. We are solving a wide array of problems in the fields of logistics challenges, marketing reach, market share, competitor analysis, demographic targeting.
Amazing reliability and performance with super friendly support.
It is continually evolving and expanding its capabilities and I've learnt so much since working with Carto in 2014.
I particularly like the ability to link to data, explore it and share it so easily via URL and really appreciate the browser/cloud based approach. I can't remember the last time I needed to boot-up a desktop GIS and hunt for various files on my PC.
There is very little to dislike to be honest. Carto hits the sweet spot for vast majority of my spatial analysis requirements.
As a housing market analyst I need to work with a great variety of different datasets at various scales to make sense of what is happening. Carto lets me explore these complex spatial datasets in the cloud and and then share my discoveries with ease with non technical users who appreciate ease of use.
Simplified db table creation. The ability to import spatial data and have Carto handle the rest is just awesome!
File size limits, it is difficult to work with large datasets at times.
Give them a try, you'll be happy with the results.
Carto allows us to perform queries against large datasets very quickly. Gathering quick spatial analysis on our datasets has helped our organization tremendously.
I like the ability to connect to multiple data sources, from cloud databases, to local csv files. Getting data from different domains into a single map, such as demographic and internal datasets, to reveal geospatial insights that were not previously obvious to the team before. Carto can be used outside of the UI as well, such as in jupyter notebooks. I like how Carto allows non technical users to build, create and share their maps for viewing. I like how the data connections and maps can be configured to allow for auto-updating, this is a very helpful feature that reduces a lot of manual map updating, and is now automated.
Data can't be auto-detected, e.g. geo columns need to be titled explicitly. Load times can get a little slow and laggy at times, connecting to bigquery can be buggy too. It might be better if there was an option to load a sample of the data when working with big datasets, showing a preview for the sample when building the map out.
The map color spectrum can be smarter, it does not detect non numerical ordinal data (e.g. alphabetical), causing manual color selection from the palette.
Why wait? I don't see any other online web/cloud mapping platform that is as comprehensive and complete as Carto.
Multilayered geospatial problems. Being able to share map and geospatial analytics easily with a wide range of audiences that vary in terms of technical/domain expertise. We are solving a wide array of problems in the fields of logistics challenges, marketing reach, market share, competitor analysis, demographic targeting.
Easy to use, the interface is intuitive. The widgets add nice features and lot of functionalities. The integration of Jupyter Notebooks and CartoFrames make it a powerful tool for spatial data science. The data observatory also adds almost unlimited possibilites with the addition of great datasets from reliable data providers. This allows analysts to push the insights to the next level and conveniently add external data sources to their maps.
Limited API functionalities to access data and features stored in Carto. It would need better GIS capabilities for more advanced users without relying on external tools. Carto Builder should be a key product in their offering and development efforts seem to be towards other products for the last few years.
Great tool to easily publish and share maps to a large audience. The visualization features are nice and make intuitive maps. Not the traditionnal GIS tool, it lacks some spatial analysis features typically found in desktop tools but it makes a great tool for businesses looking at entry level web-based software. If you're looking for an entry-level SaaS software to share maps and data across an organization it's a great tool to consider. I would recommend to an organization that have a limited number of users, maybe not a solution for a 1000+ persons to share data
Doing map visualization, finding insights between customers, markets, transactions and store locations. Creating maps to share internally and externally.
The main advantages that CARTO gave us, IMO are:
1. The tool is powerful, but at the same time is very easy to use even for people with no data analytics background or expertise.
2. The visualization of your data makes easier taking some business decisions, especially those related to physical localization.
3. CARTO team are available for consulting them, especially at the beginning of our relationship. That point is very important, because without their help it would be quite complicated for us to use CARTO tool at 100%.
4. Due to COVID, we have to change a little our project scope, and talked with CARTO team and they gave us all the comprehension and facilities to change with no problem. We really appreciate that.
The least hepful about CARTO, maybe are these:
1. The learning curve at the beginning is a little bit complicated, especially for people with no data analytics expertise. If you want to use your company insights you have to make an upload of your data. At the beginning is a little bit complicated, but once you get in touch with CARTO team, you are able to do it in an easy way.
2. As we are talking about physical and geo items, the results are not as immediate as digital environment is. But this is not a CARTO topic but sector topic.
You should have a clear goal at the beginning of your collaboration, and know what variables are you willing to use -anyway CARTO team may help you with that-. Once you get that, you will need one or two FTEs -not 100% focused- to implement CARTO and start working with your data.
Localization for physical items: branches, ATMs.
The main benefits for us is gaining efficiency in our investments.
The perfect combination between how easy it is to create maps (Drag and drop its the way to go) and the flexibility of manipulating the code to customize the visualizations.
The flexibility of the calculation of the widgets should allow percentages or custom calculations since we have seen that those contribute significantly to the story telling.
Start every project thinking of making the map updates automatic since the story telling and traceability will be richer.
Showing big amounts of data in a simple way. We have realized that the more beautiful the more reliable and believable the map is.
Many posibilities to solve different business challenges
Sometimes felt like a supplier relationship rather than a partner
Nothing
Activity around certain locations to adjust commercial offer
For a layman, I feel Carto is extremely easy to use. They've always been so helpful.
There's a bit of a learning curve but once you get over the initial hump it's fairly user friendly
Do it!
We're a small subsidiary of a local real estate association that offers marketing tools for real estate agents. One of those tools is a water rights program that identifies boundary lines, ownership data, well logs, and many other details about a property. The company that built our previous system was not very helpful, and the system was extremely difficult to learn/use. Carto simplified the process and built us a new platform. The members love it.
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