Home/Digital Asset Management Software/BrandMaker
Updated on: October 25, 2021

What is BrandMaker ?

BrandMaker - Digital Asset Management Software
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84% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BrandMaker

Prospects to consumers in no time
(32 Ratings) Write Review

BrandMaker is a digital asset management software that centrally manages content in any format, for any device, and for any purpose – for the perfect fit for its customers’ campaigns. The brand promotes increased utilization of global assets that maximizes the impact of the customers’ content development investment to deliver relevant content. Using brand makers advanced tools; the clients can quickly and reliably share content with stakeholders within the enterprise, and around the world to meet shifting market needs. It also helps in improving the targeting prospects and customers while helping them in analyzing the content engagement and their optimized performance. With BrandMaker, the content is stored, managed, distributed, and monitored for greater efficiency and performance. The company provides its users immediate access to relevant and valid assets via intuitive user guidance, powerful search methods, filters, and AI-based image tagging. You can store all your computerized resources properly organized, secured, and structured with BrandMaker. The company offers a demo session for a better understanding of its products along with a quotation based pricing strategy.

BrandMaker Features Show All Features

BrandMaker Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number karlsruhe, Germany / +49 721 97791-000
Deployment SaaS/Web/Cloud Mobile - iOS Category Digital Asset Management Software

BrandMaker Pricing

Pricing ModelQuotation Based
BrandMaker
Custom

Features

  • One platform for digital assets
  • Make DAM progress
  • Fast access to content
  • AI-powered Web Tracing
  • Digital content on-the-go app
  • Share assets

Disclaimer: The pricing details were last updated on 17/07/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about BrandMaker pricing.

BrandMaker FAQs

BrandMaker is Digital Asset Management Software. BrandMaker offers the following functionalities:

  • Version Control
  • Search (Filter)
  • Customizable Branding
  • Reporting (Analytics)
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Metadata Management
  • Workflow Management

Learn more about BrandMaker features.

No, BrandMaker does not provide API.

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BrandMaker Reviews

OVERALL RATING
3.7
Based on 32 Rating(s)
Rating Distribution
  • 35.7 %
  • 35.7 %
  • 7.1 %
  • 7.1 %
  • 14.3 %
SHARE YOUR EXPERIENCE Write a Review
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Clark M
Clark MSource : g2crowd.com
(Reviewed on 23 January 2018) "Brandmaker review"

What do you like best?

It is simple and very easy to use. Also provides all in one solutions to marketing needs.

What do you dislike?

There is not anything that I dislike about this product.

Recommendations to others considering the product:

I would suggest using it. it is simple and easy to use. Not difficult at all.

What problems are you solving with the product? What benefits have you realized?

The benefits this product provides is easy to use marketing solutions for my company and also allows me to connect to other applications when needed.

...more
User in Education Management
User in Education ManagementSource : g2crowd.com
(Reviewed on 14 January 2018) "A good step for marketing"

What do you like best?

This is a great tool for any marketing team. You can manage all of the marketinf material from one platform. Extremely easy and time effective.

What do you dislike?

Is a bit on the expensive side but very worth it in the long run.

What problems are you solving with the product? What benefits have you realized?

Marketing research, ability to connect with other systems.

...more
Christian K
Christian KSource : g2crowd.com
(Reviewed on 11 December 2017) "BrandMaker Marketing Planner "

What do you like best?

Vastly improved our planning efficiency, accuracy and transparency, as well as reporting on

marketing activities. System is highly configurable, user-friendly, improved our speed to planning. In addition BrandMaker offers full suite of marketing software for future expansion beyond planning

What do you dislike?

Since implementation of enterprise software also means that organization needs to change to some degrees its way of working, change management planning and effort should not be underestimated. SmartLaunch methodology provided by BrandMaker Consulting was a great help to get quick user Adoption.

What problems are you solving with the product? What benefits have you realized?

We implemented BrandMaker Marketing Planner to centralize our marketing planning process in a single system and create transparency about marketing activities across our organization.

Great improvement compared to our old ways of working and BrandMaker has been a great company to work with, especially when it came to implementation and training.

...more
STEFAN G
STEFAN GSource : g2crowd.com
(Reviewed on 24 August 2017) "### Create one stop shop for everything relevant in Marketing ... ###"

What do you like best?

Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs.

The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing.

What do you dislike?

Though it’s rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

Recommendations to others considering the product:

###

What problems are you solving with the product? What benefits have you realized?

We implemented several Brandmaker solutions to create a one-stop-shop solutions for the user. Mostly we started with smaller scopes and have grown every solution step-by-step over the last years. We could skip several other stand-alone applications and integrate the topics into the portals. Today we have in each project a powerful toolbox which multiple extensions that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

...more
AJ B
AJ BSource : g2crowd.com
(Reviewed on 15 August 2017) "An essential platform for brand management and customer engagement"

What do you like best?

The various BrandMaker modules make it easy to customize a solution for our needs without having extra things we don't use. I like how everything is interconnected and the ease of use of finding things. BrandMaker has become our central resource for marketing materials, marketing planning, and customer engagement, and I like that we no longer have to try and jumble together different tools that don't work well.

What do you dislike?

Sometimes the system seems a little slow in finding what I need, but I think this is only because we have A LOT of assets stored in BrandMaker!

Recommendations to others considering the product:

It takes a bit of a commitment up front to use a tool like BrandMaker since you pretty much have to put all marketing assets into the system to see the true value. If your assets are not currently well organized, this can take some time just to find what's current within your organization. In my opinion, it's worth the effort and is a necessary step for any automation solution to work properly.

What problems are you solving with the product? What benefits have you realized?

We primarily use the digital asset management system (Media Pool), marketing planner, and Customer Engagement Cloud modules, and at this point we couldn't do our job without BrandMaker. We previously had a problem using DropBox with multiple versions of the same or similar documents that made it impossible to know what was current. BrandMaker solved this problem immediately with their Media Pool product, which provides access to digital assets from anywhere, including mobile devices. In addition, we were having trouble communicating marketing plans and scheduling activities prior to using BrandMaker. Now, we use Marketing Planner to work with a shared calendar so that everyone knows what's going on. This helps us avoid having multiple projects on top of one another and keeps our sales team well informed. Lastly, we have a lot of marketing content in our sales cycle and were never sure if it was easily found by prospects or if it was actually read. Using BrandMaker Customer Engagement Cloud, we can set up a specific journey map so our prospects can consume content at their own pace. We get full insights into which content pieces are the most popular, which pages are being read, and what's being shared.

...more
Scott C
Scott CSource : g2crowd.com
(Reviewed on 28 September 2020) "Design, Its that Easy"

What do you like best?

I like that it is easy to utilize and its simple to get brand management and better plan for campaigns that are created

What do you dislike?

Would want to have more options available for the design and what is created

What problems are you solving with the product? What benefits have you realized?

Getting marketing campaigns lined up and ready to be sent out to targeted audiences

...more
User in Cosmetics
User in CosmeticsSource : g2crowd.com
(Reviewed on 06 February 2018) "Central asset repository"

What do you like best?

Our company implemented Media Pool as our central asset repository and the WebPublication Interface for seamless integration of our product catalog and brand archive. The BrandMaker solution quickly became an integral part of our marketing technology stack.

What do you dislike?

We haven't really experienced any substantial downsides of the solution, only a few internal challenges when changing ways of working which we anticipated. BrandMaker supported us in navigating those and making sure the user community was embraced and their requirements addressed and met.

What problems are you solving with the product? What benefits have you realized?

BrandMaker Media Pool is a sophisticated asset management system offering rich functionality and is easy to integrate into a company's tech environment. Intuitive use has made adoption fast and has increased marketing's recognition across the organization.

...more
Sebastian M
Sebastian MSource : g2crowd.com
(Reviewed on 02 January 2018) "Broad solution, flexible to configure and adapt to our specific needs."

What do you like best?

Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BM offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

What do you dislike?

As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BM offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

What problems are you solving with the product? What benefits have you realized?

Broad solution, flexible to configure and adapt to our specific needs. DAM with more than 3000 files in an easy way.

...more
Agency in Financial Services
Agency in Financial ServicesSource : g2crowd.com
(Reviewed on 15 October 2014) "JLN Review"

What do you like best?

Easy to use and the implementation of the system was easy to learn

What do you dislike?

I liked everything about it especially the back office support

What problems are you solving with the product? What benefits have you realized?

Benefits are the back office support

...more
User in Hospital & Health Care
User in Hospital & Health CareSource : g2crowd.com
(Reviewed on 26 September 2017) "Marketing Manager"

What do you like best?

Ability to see budgeting and committed dollars for the full year

What do you dislike?

It wasn't user-friendly and often was slow and challenging to find jobs that were completed and closed.

What problems are you solving with the product? What benefits have you realized?

We were using BrandMaker as a means to keep track of budgets. Again, it was great to see the monthly breakouts, but I believe there are other platforms that are better and more efficient.

...more
Read All Reviews

Videos on BrandMaker

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BrandMaker Solution Budget Planning
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BrandMaker Screenshots

Workflow Manager Kanban
Digital Asset Manager
Workflow Manager Kanban
Workflow Manager Kanban
Digital Asset Manager

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com