What do you like best?
The various BrandMaker modules make it easy to customize a solution for our needs without having extra things we don't use. I like how everything is interconnected and the ease of use of finding things. BrandMaker has become our central resource for marketing materials, marketing planning, and customer engagement, and I like that we no longer have to try and jumble together different tools that don't work well.
What do you dislike?
Sometimes the system seems a little slow in finding what I need, but I think this is only because we have A LOT of assets stored in BrandMaker!
Recommendations to others considering the product:
It takes a bit of a commitment up front to use a tool like BrandMaker since you pretty much have to put all marketing assets into the system to see the true value. If your assets are not currently well organized, this can take some time just to find what's current within your organization. In my opinion, it's worth the effort and is a necessary step for any automation solution to work properly.
What problems are you solving with the product? What benefits have you realized?
We primarily use the digital asset management system (Media Pool), marketing planner, and Customer Engagement Cloud modules, and at this point we couldn't do our job without BrandMaker. We previously had a problem using DropBox with multiple versions of the same or similar documents that made it impossible to know what was current. BrandMaker solved this problem immediately with their Media Pool product, which provides access to digital assets from anywhere, including mobile devices. In addition, we were having trouble communicating marketing plans and scheduling activities prior to using BrandMaker. Now, we use Marketing Planner to work with a shared calendar so that everyone knows what's going on. This helps us avoid having multiple projects on top of one another and keeps our sales team well informed. Lastly, we have a lot of marketing content in our sales cycle and were never sure if it was easily found by prospects or if it was actually read. Using BrandMaker Customer Engagement Cloud, we can set up a specific journey map so our prospects can consume content at their own pace. We get full insights into which content pieces are the most popular, which pages are being read, and what's being shared.