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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely logo
AB Testing Software

4.2 2,170 user ratings

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Overview

Description Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more GrowthBook is an experimentation and feature flagging software that helps professionals with deployment in an easy and hassle-free manner. The SDKs that this platform provides are made lightweight for server-side, client-side and mobile. The features of this platform include high security, flexibility and extreme speed. Without resources of engineering and data, a developer can measure the product launches and success of features. Its modular capabilities measure the needs of the clients and adapt accordingly. The platform also supports several important SQL data sources and tools like Google Analytics and Mixpanel. The SDKs of GrowthBook have an interface that is easy to use. They are made by developers for developers, with an assurance of automation and transparency. Further, it has a configurable metrics library that enables the platform to be customised as per need. It is a self-service platform where the developers can deploy target rollouts, new features and A/B tests at once. They can even get raw data SQL accession and employ Jupyter notebook export if required. Read more
Pricing Options
  • Free Trial Not Available
  • Optimizely Offers Custom plan.
  • Free Trial Not Available
  • Starts at $20.0. Offers Free-forever and Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    100%
  • Momentum
    75%
  • Popularity
    100%
SaaSworthy Awards # 1 Most Worthy # 1 Most Popular
Not Available

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
Modes of Support
  • 24/7 (Live rep)
  • Online
  • 24/7 (Live rep)
  • Online
API Support
  • Available
  • NA

Reviews & Ratings

User Rating
4.2/5 2,170 user ratings
Not Available
Ratings Distribution
  • Excellent

    39.6%
  • Very Good

    45.7%
  • Average

    12%
  • Poor

    1.9%
  • Terrible

    0.8%
Not Available
Review Summary

Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products.

Not Available
Pros & Cons
  • World's leading experimentation platform
  • Provides A/B testing tools
  • Offers personalization and recommendations
  • Easy to use and customize
  • Strong analytics capabilities
  • Can be complex to use
  • Requires extensive training or support
  • Pricing may be higher than competitors
  • Easy and hassle-free deployment
  • Lightweight SDKs for server-side, client-side, and mobile
  • High security, flexibility, and speed
  • Supports SQL data sources and tools like Google Analytics and Mixpanel
  • User-friendly interface and automation
  • Limited reviews and user feedback
  • May not be suitable for large-scale or complex deployments
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Optimizely Offers Custom plan.
  • Free Trial Not Available
  • Starts at $20.0. Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Content Cloud Custom

Commerce Cloud Custom

Intelligence Cloud Custom

Open source Free

Cloud $20.00 $20.00 per user / month

Enterprise Custom

 
View Detailed Pricing
View Detailed Pricing

Screenshots & Videos

Screenshots Optimizely Demo -
+ 10 More
Not Available
Videos Video Thumbnail Video Thumbnail

Vendor information

Company Details Located in: San Francisco, CA Located in: Palo Alto, California
Contact Details

(800) 252-9480

https://www.optimizely.com/

Not available

https://www.growthbook.io/

Social Media Handles

FAQs

What are the key differences between Optimizely and GrowthBook?

Optimizely is a comprehensive experimentation platform, while GrowthBook focuses on deployment and feature flagging.

What are the alternatives to Optimizely?

The top alternatives to Optimizely are Adobe Target, AB Tasty, VWO Testing, Google Optimize, and SplitWit.

What are the key features of GrowthBook?

GrowthBook's key features include high security, flexibility, extreme speed, and modular capabilities.

What are the advantages of using Optimizely?

Optimizely offers ease of use, customization options, and strong analytics capabilities.

What are the potential drawbacks of using GrowthBook?

GrowthBook may have a complex user interface and require extensive training or support.

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