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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more | GrowthBook is an experimentation and feature flagging software that helps professionals with deployment in an easy and hassle-free manner. The SDKs that this platform provides are made lightweight for server-side, client-side and mobile. The features of this platform include high security, flexibility and extreme speed. Without resources of engineering and data, a developer can measure the product launches and success of features. Its modular capabilities measure the needs of the clients and adapt accordingly. The platform also supports several important SQL data sources and tools like Google Analytics and Mixpanel. The SDKs of GrowthBook have an interface that is easy to use. They are made by developers for developers, with an assurance of automation and transparency. Further, it has a configurable metrics library that enables the platform to be customised as per need. It is a self-service platform where the developers can deploy target rollouts, new features and A/B tests at once. They can even get raw data SQL accession and employ Jupyter notebook export if required. Read more |
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 1 Most Worthy # 1 Most Popular |
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Review Summary |
Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products. |
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Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom |
Open source Free Cloud $20.00 $20.00 per user / month Enterprise Custom |
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Company Details | Located in: San Francisco, CA | Located in: Palo Alto, California |
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(800) 252-9480 https://www.optimizely.com/ |
Not available https://www.growthbook.io/ |
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