Home/Marketing Automation Software/Braze vs Hubspot Marketing HubUpdated on: January 31, 2023

Compare Braze vs Hubspot Marketing Hub

86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

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Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. ..show more

Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. ..show more


Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.


Access Monitoring

24/7 (Live rep)

Business Hours


Contact Number/Address

New York, NY - 10018

Cambridge, Massachusetts / +1 888-482-7768




Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac




Large Enterprises

Medium Business

Small Business


Pricing Model

Free Trial


One-time license



Quotation Based




  • Cross-Channel Messaging
  • Data Streaming & Sharing
  • Dynamic Segmentation
  • Journey Orchestration & Testing
  • Braze Success & Support
  • Single Sign-On (SSO) and Teams
  • Reporting & Analytics
  • Email, SMS & MMS
View Price Page

Start generating and emailing new leads, and measuring your success for free.


  • Contact management
  • Contact website activity
  • Companies
  • Deals
  • Tasks & activities
  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • Shared inbox
  • List segmentation
  • Team email
  • Live chat
  • Basic bots
  • Mobile optimization
  • Reporting dashboard
  • Facebook Messenger integration
  • Custom properties
  • HubSpot mobile app
  • Form follow-up emails
  • Marketing events object
  • Email reply tracking
  • Email health reporting
  • Ad retargeting
  • User management
  • Custom user permissions
$50 /Month

$540 billed yearly


  • Starts at 1,000 contacts
  • Includes features of Free plan, plus
  • Remove Hubspot Branding from
    • Forms
    • Email marketing
    • Landing pages
    • Live chat
    • Email and in-app chat support
$890 /Month

$9,600 per Year


  • 2,000 Marketing Contacts
  • Includes features of Starter plan, plus
  • Omni-channel marketing automation
  • ABM tools and automation
  • Dynamic personalization
  • Multi-language content
  • Social media
  • Video hosting & management
  • Contact and company scoring
  • Collaboration tools
  • Campaign management
  • Teams
  • A/B testing
  • Ads optimization events
  • Contact create attribution
  • Website traffic analytics
  • Campaign reporting
  • Custom reporting
  • Salesforce integration
  • Phone support
$3200 /Month

$38,400 billed yearly


  • Starts at 10,000 contacts
  • Includes features of Professional plan, plus
  • Single sign-on
  • Partitioning
  • Hierarchical teams
  • Permission sets
  • Field-level permissions
  • Email send frequency cap
  • Custom objects
  • Salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring
Starter CRM Suite
$50 /Month

Our Starter CRM Suite includes all the marketing, sales, content management, operations, and customer service tools your growing business needs.


  • Includes features of Free plan, plus
    • Marketing Hub Starter
    • CMS Hub Starter
    • Sales Hub Starter
    • Service Hub Starter
    • Operations Hub Starter
View Price Page


Braze Screenshots
View 6 screenshot(s)
Hubspot Marketing Hub Screenshots
View 6 screenshot(s)


  • GoToWebinar
  • HelloSign
  • Slack
  • Salesforce


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