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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign logo
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AWeber logo
Email Marketing Software

4.3 1,686 user ratings

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Sponsored

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo

Hubspot Marketing Hub

Marketing Automation Software

4.7 3,360 user ratings

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Sponsored

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo

Omnisend

Marketing Automation Software

4.7 1,410 user ratings

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Overview

Description ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed. Read more Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options
  • Free Trial Available
  • Starts at $29.0. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $12.5. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.0. Offers Free-forever plan.
  • Free Trial Not Available
  • Starts at $16.0. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    98%
  • Momentum
    67%
  • Popularity
    95%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    99%
  • Reviews
    89%
  • Momentum
    68%
  • Popularity
    92%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    83%
  • Momentum
    67%
  • Popularity
    69%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    85%
  • Momentum
    63%
  • Popularity
    87%
SaaSworthy Awards # 1 Most Worthy # 1 Fastest Growing # 3 Most Worthy # 3 Most Popular # 13 Most Popular # 18 Fastest Growing # 3 Fastest Growing # 5 Most Popular

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.5/5 6,019 user ratings
4.3/5 1,686 user ratings
4.7/5 3,360 user ratings
4.7/5 1,410 user ratings
Rating Distribution
  • Excellent

    59%
  • Very Good

    34.6%
  • Average

    4.2%
  • Poor

    1%
  • Terrible

    1.2%
  • Excellent

    54.2%
  • Very Good

    30.5%
  • Average

    8.5%
  • Poor

    4.9%
  • Terrible

    1.9%
  • Excellent

    72.5%
  • Very Good

    24%
  • Average

    2.3%
  • Poor

    0.4%
  • Terrible

    0.8%
  • Excellent

    73.8%
  • Very Good

    22.8%
  • Average

    1.3%
  • Poor

    1%
  • Terrible

    1%
User Sentiments

    Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

    Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

    Excellent Customer Support, Reliable Email Deliverability, Easy to Use Interface, Comprehensive Email Marketing Features

    Outdated Email Templates, Limited Email Template Customization, Confusing List Management, Lack of Advanced Automation Features

    Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting

    High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve

    Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

    Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Overall, users praise AWeber's user-friendly interface, extensive email templates and automation capabilities. It is considered a reliable and cost-effective solution for small businesses and entrepreneurs. However, some users have reported occasional deliverability issues and limited customization options. Additionally, the pricing structure may not be suitable for larger organizations with complex marketing needs.

Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $29.0. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $12.5. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.0. Offers Free-forever plan.
  • Free Trial Not Available
  • Starts at $16.0. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Lite $29.00 $29.00 per user / month

Plus $49.00 $49.00 per month

Professional $149.00 $149.00 per month

Enterprise Custom

Free Free

Lite $12.50 $14.99 per month

Plus $20.00 $29.99 per month

Unlimited $899.00 $899.00 per month

Free Free

Starter $18.00 $20.00 per month

Professional $800.00 $890.00 per month

Enterprise $3,600.00 $3,600.00 per month

Starter CRM Suite $30.00 $50.00 per month

Free Free

Standard $16.00 $16.00 per month

Pro $59.00 $59.00 per month

 
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Screenshots & Videos

Screenshots All essential actions
+ 6 More
Landing Page Builder
+ 5 More
Marketing Hub Starter
+ 5 More
Not Available
Videos Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More

Vendor information

Company Details Located in: Chicago, Illinois Founded in: 2003 Located in: Bucks County, Pennsylvania Founded in: 1998 Located in: Cambridge, Massachusetts Founded in: 2006 Located in: London, United Kingdom Founded in: 2014
Contact Details

+1 800-357-0402

https://www.activecampaign.com/

+1 877-293-2371

https://www.aweber.com/

+1 888-482-7768

https://www.hubspot.com/products/marketing

Not available

https://www.omnisend.com/

Social Media Handles

Not available

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