AB Tasty vs Test It in July 2026

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AB Tasty

AB Testing Software

4.4 826 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Test It

AB Testing Software

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Overview

Description	A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. Read more	Test It transforms the way businesses optimize their websites by converting visitors into loyal customers. This cost-effective A/B testing tool allows users to begin in under five minutes, creating experiments with a few clicks and no coding needed. Users can effortlessly edit variants, adjust text, color, and more, while tracking performance using built-in statistical relevance and revenue tracking for precision. A standout feature of Test it can refine headlines, CTAs, and other text elements to uncover what resonates best with the audience. Users can experiment with various design elements to discover the most effective layout, test different pricing strategies to find the optimal price point, and assess new features by trialing them with a subset of users. Its flexible and intuitive interface empowers businesses to continuously enhance and optimize every facet of their website, offering limitless possibilities. Test It is the ultimate tool for any business aiming to elevate its online presence and efficiently boost conversion rates. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $24.97.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 60% Momentum 71% Popularity 67%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 60% Momentum 63% Popularity 64%
SaaSworthy Awards	# 3 Most Worthy # 2 Fastest Growing	Not Available

Features

Total Features	10 Features	7 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 7 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 826 user ratings	Not Available
Rating Distribution	Excellent 50.6% Very Good 42.6% Average 6.8% Poor 0% Terrible 0%	Not Available
User Sentiments	User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features	Not Available
Review Summary	Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $24.97.
Pricing Plans Monthly Plans Annual Plans	AB Tasty Custom	One-time pack $49.00 $49.00 Monthly $24.97 $24.97 per month
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