What do you like best?
the tracking, mobile technology. The support had always been great and the company culture stellar. It's a great platform with awesome API's. I'm interested to see what is next for the team - which is first rate - but I have a hunch from afar, that the changes to leadership have implemented and I'd also look to hire people who can push the company along into new growth areas for the business - partnerships, thought leadership Postback for HasOffers would have been HUGE and product development.
What do you dislike?
Lack of product development - ecommerce and also influencers seem to be 2 categories that Tune could have been more prominent in. Things like mobile re-directs based on device should be standard as they are with attribution providers, having to set up 2 campaigns for mobile app campaigns seems dated. I dislike companies like Impact taking the lead in UK and APAC on industry leadership - it feels to me that Tune used to lead the industry but now it's playing catch up (in terms of perception). The platform seems very similar and the product releases feel like iterations instead of launches. The 'partnership' ecosystem is something that Tune has led for years, but now it feels that other companies have taken this.
I think the new pricing structures of 1 year commitments on pro feels like a cash grab - i'd just reduce support for Pro and have alerts go out to Pro users via SMS/email when their click volumes are going over their pro-rata - no one like bill shock and pricing on clicks also seems a little dated.
It's still the best platform - but work needs to be done to make sure everyone understands and realises that - companies like PHG and Cake are still hanging in there and perhaps thats HO was late to the party on advertisers (not networks)
Recommendations to others considering the product:
Tune is the #1 platform for enterprises looking to run their own performance marketing program. Tune's API' lead the industry and make it accessible for in-house teams to build on top of the platform to customise for their requirements. Support is global and first rate.
What problems are you solving with the product? What benefits have you realized?
Tracking and campaign management. It's fast to set up and the support is still great.