What do you like best?
I've been an SEO PowerSuite enterprise customer since 2015 and this is one of my go-to software sets. Out of the "core four" programs offered in the SEO PowerSuite toolset, I find myself using 3 of them on a weekly (if not daily basis. These are the Website Auditor, Rank Tracker, and SEO Spyglass.
Website Auditor makes it dead simple for me to get a high-level view of a project before digging into more granular details. One of my favorite new features the SEO Powersuite team has integrated is the ability to import tracked keywords from Rank Tracker and map them to a specific page. Once imported, Website Auditor allows you to optimize your content on the fly — offering suggested keywords, additional keywords your competition is targeting, people also ask (PAA's), check both my featured snippet s and much more. This feature has allowed me to ta
The next tool I use is Rank Tracker. What sets this software apart from the competition is not only the limitless scans I'm able to run, but also how granular I'm able to get with the data. With Rank Tracker, I'm able to track ranking data down to a city and zip code level. Additionally, while it's no secret that Google is the 800-pound beast in the digital marketing world, I'm also able to check multiple other search engines, such as YouTube, Bing, Yahoo!, Duck Duck Go, and Yandex for rankings. Getting this granular without having to pay for usage via credits is truly a lifesaver.
Lastly, SEO Spyglass is my link-auditing software. While this program is really powerful (and the reports are absolutely beautiful!) the ability to conduct additional audits using other tools and import via CSV makes this an invaluable tool.
While each software program is powerful on its own, combining the data from all of the tools provides a more holistic and complete picture for digital marketing professionals to make educated decisions on their marketing strategies.
I also appreciate the cost-effective price point of SEO PowerSuite. While it is true that you have to purchase algorithm updates to keep the software up to date, this is MUCH more cost-effective than nearly any other pro tool on the market.
What do you dislike?
Being JS-based, there are some limitations when it comes to auditing larger websites. Because most of the projects I work on are local businesses that do not exceed a few hundred thousand pages, this hasn't really been an issue. I'm sure that if you were evaluating this software for enterprise websites, this might be an issue.
Another issue I've run into when compared to other software like this is that it runs on your machine, not a cloud-based server. I'm sure this is one reason why users are not charged credits like some other software. That said, this is an issue that can simply be overcome by installing the software on a VPS or a dedicated machine that you can remote into.
Recommendations to others considering the product:
Make sure the software is up to date by purchasing the algorithm updates! This is what keeps the software functioning and data reliable.
Also, run this software on a VPS or dedicated machine. You will want to schedule tasks within the software and keeping it running all the time can be resource-intensive. I've been using an old desktop computer as a dedicated machine and this works perfectly while running the software nearly 18+ hours per day.
What problems are you solving with the product? What benefits have you realized?
Because SEO PowerSuite offers a comprehensive toolset, I've been able to reduce my overhead and software costs. I'd add that, because I'd purchased the enterprise version of the software, I do not have to worry about watermarked reports and can save all of my projects to SEO PowerSuite's cloud storage, Dropbox, or to my desktop (with lower and free versions of this software this is not possible).
Another benefit of using the enterprise version of SEO PowerSuite is that the reports are also highly customizable and put complex data into a format that clients can easily understand.