RollWorks Reviews

What do you like best about RollWorks Account-Based Platform?Once you get up and running, it's easy to set up target lists and camapaignsWhat do you dislike about RollWorks Account-Based Platform?There's a bit of a learning curve on how things are organized against other ad networks, but their customer support is very good to help work through that.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?We needed a dedicated system for ABM practices, we were doing it the old-fashioned way prior to starting. Now we've got a decent process flow for standing up new content pieces we want to use for retargeting and ABM both.

What do you like best about RollWorks Account-Based Platform?The RollWorks platform is very user-friendly and easy to use. I am able to run multiple campaigns at once and check on them throughout the week in my dashboard. I always have easy access to my campaign performance and can make changes as needed.What do you dislike about RollWorks Account-Based Platform?There are a lot of features that RollWorks offers that can feel a bit overwhelming. However, my accounts reps are super helpful answering any of my questions and sharing resources to make sure I am using the platform to the best of its ability.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?RollWorks helps me target specific industries, personas, and company sizes so I know my ads are reaching the desired target audience. We are able to get in front of potential customers and build brand awareness so when they are ready to buy a solution that we offer, we are top of mind.

What do you like best about RollWorks Account-Based Platform?Rollworks has a large set of integrations that allow us to attribute marketing efforts to final conversions. Great account management team.What do you dislike about RollWorks Account-Based Platform?I wish the targeting and audience matching were more precise with third-party tools like LinkedInWhat problems is RollWorks Account-Based Platform solving and how is that benefiting you?It helps us reach our top of funnel audience and filter targeting based on the stage of the lead

What do you like best about RollWorks Account-Based Platform?It helps with a more precise way of targeting our accounts in our CRMWhat do you dislike about RollWorks Account-Based Platform?When I create prospecting target accounts and apply the keyword intent, it brings up accounts that does not even pertain to what I'm looking for.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?It's helping us solve how to engage, communicate and market to accounts in our

What do you like best about RollWorks Account-Based Platform?Even within a highly specialized B2B market we are able to utilize their data. At CyberCube, our audience is narrow and high-value, and RollWorks helps us reach and engage them with precision. What do you dislike about RollWorks Account-Based Platform? Recommendations to others considering RollWorks Account-Based Platform?We're on Rollworks at least 3/4 times a week tweaking elements. The Audience Builder is valuable; we use it to create targeted segments for campaigns across both RollWorks’ DSP and our own external advertising channels. Their retargeting capabilities ensure our message stays in front of key accounts, while the Campaign Playbooks and Command Center offer centralized and intuitive execution and analytics on company journeys. What problems is RollWorks Account-Based Platform solving and how is that benefiting you?

What do you like best about RollWorks Account-Based Platform?The dashboard is really easy to use. It's simple to upload ads, organize campaigns, and track results. And the intent data is super helpful and accurate.What do you dislike about RollWorks Account-Based Platform?There have been some issues with account lists not syncing correcting with LinkedIn. But Rollworks' support team has been great at troubleshooting with us.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?Nurturing prospects with retargeting and targeted ABM ads. It's a simple way to reach your entire audience across a variety of websites.

What do you like best about RollWorks Account-Based Platform?It is easy to train and explain. This is an easy platform to train others onWhat do you dislike about RollWorks Account-Based Platform?Log in redundancy. Maybe user error but have to login oftenWhat problems is RollWorks Account-Based Platform solving and how is that benefiting you?Allows us to gain additional access to member and customer info

What do you like best about RollWorks Account-Based Platform?The new Journey Prediction feature from RollWorks has been a game-changer for our ABM team. By leveraging AI-driven insights, it accurately forecasts account movement in the buying journey, enabling smarter targeting and better sales-marketing alignment. This feature ensures timely, personalized engagement, boosting efficiency and conversion rates. A must-have for any data-driven ABM strategy!What do you dislike about RollWorks Account-Based Platform?Pricing. RollWorks can be expensive for smaller businesses, particularly as you scale up and need access to more advanced features.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?RollWorks solves the problem of targeting and engaging the right accounts by providing precise account-based targeting, personalized campaigns, and detailed analytics.

What do you like best about RollWorks Account-Based Platform?The best thing for me about using AdRoll is remarketing to increase awareness by adjusting creatives. Currently, it is really easy to use and implement campaignsWhat do you dislike about RollWorks Account-Based Platform?It would be better if the platform showed more clearly on which platforms the ads appear and allowed us to exclude websites we don’t want.What problems is RollWorks Account-Based Platform solving and how is that benefiting you?Targeting the right accounts and improved

What do you like best about RollWorks Account-Based Platform?3rd party intents showing companies that are interested in similar topics What do you dislike about RollWorks Account-Based Platform?Most engaged accounts showing those who expressed interest in our ads Recommendations to others considering RollWorks Account-Based Platform?Trending accounts - showing engagement and intent apart from ads What problems is RollWorks Account-Based Platform solving and how is that benefiting you?Helps connect the right contacts to target accounts, streamlining outreach