RollWorks Reviews

It fully integrates with our HubSpot CRM. Strategically planning and executing Marketing, Re-Targeting and Sales Intent Campaigns is easy to implement, track, and report on. It is straightforward to use. Implementation and onboarding were fantastic. Plus, I love all of the features.

They have implemented additional functionality and new features since we added the Rollworks that I like and it has resolved most of the workflows and reporting that I had some issues with early on.

It has been influential in refining our ICPs, improving lead scoring, buyer intent, retargeting, cross-selling/upselling, account-based analytics, sales intelligence, and so much metrics and analytics.

The ease of integration into Salesforce and Hubspot to keep everything clean and flowing.

It took a little bit of time to get accustomed to, but that's due to the large amount of capability.

It allows easier targeted control even with multiple product offerings.

I am able to target intent companies and know where my ad spend is going. The platform provides visibility where you won't get with other tools.

The integration with Salesforce was not a great experience for my team. It took longer than expected and not as smooth.

Precise targeting is the problem RollWorks solved for me and reading the intent signals is beneficial for sales and marketing.

RollWorks genuinely wants their customers to succeed. Our account manager, Jennifer, is fantastic. She is available 24/7 to answer our endless questions. The amount of education and resources RollWorks provides us demonstrates their level of customer care. In addition, RollWorks is easy to use and implement. The amount of capabilities RollWorks has makes our marketing strategy more successful and robust.

There really isn't anything I dislike about using RollWorks.

We needed help with our targeted campaigns. We wanted to avoid the "spray and pray" method, and RollWorks helps surface intent data for quality leads.

The combination of superior digital identity data paired with their ability to deliver programmatic is just the starting point to their value. RollWorks insights provide actionable data for marketers to improve campaign performance and for sales team to react to account engagement. The UX and integration tools make ABM easy to set up, manage and report on. As an agency, the support we receive from RollWorks is the best among all of our marketing tech stack parterns.

There is nothing we would change about RollWorks.

RollWorks not only helps our agency grow our business, but more importantly it helps our client base as well. More than 90% of our clients use RollWorks and have a proven track record of revenue growth directly attributed to the platform.

The user interface is intuitive, streamlining account management and saving us valuable time. The machine learning-backed targeted account identification is a standout feature, focusing our efforts on the most promising leads. The platform also integrates smoothly with popular CRMs, and their customer support is both responsive and knowledgeable.

While the pricing model offers a range of robust features, it might be on the higher end for smaller clients who are budget-conscious. On the analytics side, RollWorks does provide valuable data, but there's potential for even more advanced reporting features to further refine campaign strategies. As for the initial setup, it is comprehensive but might require some time investment, particularly for custom integrations.

RollWorks is addressing several critical challenges in account-based marketing that have brought considerable benefits to our agency.

Firstly, it's solving the problem of target identification. Traditional methods can be hit or miss, but RollWorks uses machine learning algorithms to precisely identify high-value accounts. This has made our campaigns more focused, reducing waste in ad spend and increasing ROI.

Secondly, it's enhancing our campaign efficiency. The platform's ease of use and seamless integration capabilities with popular CRMs mean we spend less time on administrative tasks and more on strategy and execution.

Lastly, the customer support ensures that any issues are swiftly resolved, minimizing downtime and keeping our campaigns running smoothly.

Overall, RollWorks is boosting our productivity, enhancing the effectiveness of our campaigns, and making it easier for us to deliver excellent results for our clients.

That is a thorough platform that is pretty easy to guide through. The Rollworks team is also very accessible for assistance.

Honestly, nothing - The UX/UI is very pleasant and easy to navigate.

Our team leverages it mainly for ads to drive demand to our marketing campaigns. We have gained more traffic, and pulled companies to begin prospecting on.

RollWorks has helped us expand our brand awareness and help influence several of our vertically focused target accounts. We have booked several meetings from our ABM strategy with RollWorks. We're expecting big things as we're ready to invest even more money into this program.

Unfortunately, there is no quick fix with ABM. RollWorks has a great team supporting us and it just takes time to run the tests and develope the campaigns. There are no shortcuts with ABM.

Prior to using RollWorks, we did not have an effective solution that could target our top tier accounts, pull that data into HubSpot and help us make more informed decisions. Now, we can look at a multitude of reports that show us which ads are performing the best, what accounts are engaging with us and how those engagements are influencing open deals. We've only scratched the surface with what we can do with RollWorks and we look forward to expanding it in the near term.

We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data.

The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it more as a guiding light rather than true north.

Rollworks is helping us uncover previously hidden buyer intent with it's ability to de-anonymize website traffic at the company level. It's also helping us create cohesive, omni-channel account based marketing campaings.

I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful.

There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development.

Figuring out who is interested in our company and how interested they are in buying.