What do you like best?
I love the approach for keeping up all the SEO opportunities, the details that I had to implement were not obvious to me but the mission that morningscore gives you and the step by step explanation make it easy for someone like me that it's not a SEO pro.
Also is just pure fun to keep watching your progress and to see how much money you're saving if you were paying for your traffic.
Also, based on your competition you get the best areas of opportunity for you to implement based on how are them making the most organic visits.
What do you dislike?
Actually nothing, it had some bugs in the past but they fixed them super fast, the customer service is impressive, you get to chat with the founders and they're always going the extra mile even for a newbie and his personal site like me.
Recommendations to others considering the product:
Give it a try, it's different from other SEO apps, this one works based on your keywords and gives you opportunities that your site already has and give you the path to maximize the potential of those keywords.
What problems are you solving with the product? What benefits have you realized?
Plain and simple, I didn't have an idea on how to make my site better and I am getting more visits using morningscore, I have been using it for a couple of months now.