What do you like best?
Maptive has a very user friendly interface, allowing for controlled mapping solutions for business needs. With easy data management of thousands of locations, territory overlays, custom map markers and many other useful features, it filled a need within our business nicely. The ability to view set locations, print high resolution maps and keep the maps on brand makes Maptive a very useful product. Their support is great and they are open to new feature suggestions and input from their customers. It's a fantastic solution to many business mapping needs.
What do you dislike?
It's currently not as customizable as some code-based map api's (Mapbox, etc.), which is not a fair comparison, nor will it allow for concise map theme control (or import of JSON themes from Google's MapStyle or SnazzyMaps), but they are working on these exact features and upgrades. The slick interface and existing features more than make up for any current wish list items being worked on.
Recommendations to others considering the product:
If you have geo visualization or presentation mapping needs but do not have in house developers or the time to build custom map applications, take a look at Maptive. It's a great tool for many different mapping needs.
What problems are you solving with the product? What benefits have you realized?
We started out using it for printable presentation maps, but the data management, location marker customization and location popup control allowed us to push the tool to solve other business needs we did not even realize until our team became deep in the tool.