Compare Braze vs Klaviyo

Summary

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. ..show more

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. ..show more

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

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