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Adobe Analytics Reviews

User Rating

4.9/5 (Based on 1,515 Ratings)

Rating Distribution

  • Excellent

    88.3%
  • Very Good

    9.3%
  • Average

    1.6%
  • Poor

    0.8%
  • Terrible

    0%

Do You Use Adobe Analytics?

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Review Summary

User reviews of Adobe Analytics highlight its powerful features for in-depth data analysis, robust reporting, and customizable dashboards. Users appreciate its real-time data tracking capabilities and integration with other Adobe products, enabling them to gain valuable insights into customer behavior and marketing campaign performance. However, some users express concerns about the high cost, steep learning curve, and limited integration with third-party platforms. While Adobe Analytics is a valuable tool for larger organizations, its complexity may pose challenges for smaller businesses or those lacking technical expertise.

Pros

  • Adobe Analytics provides robust tracking capabilities, allowing you to collect a wide range of user interaction data from your website and app.
  • Adobe Analytics offers detailed reporting and indepth analysis of website and application performance.
  • Customizable dashboards allow you to tailor reports and insights to specific business needs.

Cons

  • It does not integrate well with other platforms and can be slow at times, which could be frustrating for users accustomed to GA.
  • Adobe Analytics is a subscriptionbased platform with a high cost, making it potentially unaffordable for small businesses with limited budgets.
  • Setting up and understanding Adobe Analytics can be complex, requiring technical expertise, which could be a barrier for those who are new to analytics.

AI-Generated from the text of User Reviews

Reviews
SK

S K

October 23, 2026 Source: G2.com
World Class
What do you like best about Adobe Analytics?Easy to use and learn. Provides a lot of flexibilityWhat do you dislike about Adobe Analytics?Sometimes slow and difficult to get the data sometimesWhat problems is Adobe Analytics solving and how is that benefiting you?understanding site performance for continuous improvement
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VI

Verified User in Insurance

October 6, 2026 Source: G2.com
Loading time issues at critical moments Données de qualité et intégration fluide avec les autres outils
What do you like best about Adobe Analytics?The quality of the data and integration with other toolsWhat do you dislike about Adobe Analytics?Complexity of the user interface for non-specialistsWhat problems is Adobe Analytics solving and how is that benefiting you?User journey leakage across multiple sites.
Read more
LS

Lucas S

October 6, 2026 Source: G2.com
Easy Visual Improvements Made Simple
What do you like best about Adobe Analytics?.Easy to improve and gain visuals, gain dashboard experienceWhat do you dislike about Adobe Analytics?Nothing to report, the use of AI still needs improvementWhat problems is Adobe Analytics solving and how is that benefiting you?The ease of access to data and also to tables
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VA

Verified User in Accounting

October 6, 2026 Source: G2.com
More User-Friendly Experience
What do you like best about Adobe Analytics?More user-friendly. Have access to table creationWhat do you dislike about Adobe Analytics?A lot of different acronyms, not all reports could be unifiedWhat problems is Adobe Analytics solving and how is that benefiting you?The data of my campaigns and the source of traffic
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MB

Maria Luiza B

September 4, 2026 Source: G2.com
Interface Enhances Customer Journey Analysis
What do you like best about Adobe Analytics?I really like the Adobe Analytics interface. It's great that I can click on any step in the customer journey and instantly see what people did before or after, which really helps in understanding the customer flow.What do you dislike about Adobe Analytics?The learning curve for non-tech people can be challenging with Adobe Analytics.What problems is Adobe Analytics solving and how is that benefiting you?Adobe Analytics helps me understand where I'm losing customers by building a funnel visualization for my checkout process.
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VA

Verified User in Accounting

August 30, 2026 Source: G2.com
Good
What do you like best about Adobe Analytics?Great for organization and one solution for productivity.What do you dislike about Adobe Analytics?More enhancement and collaboration with other applications.Recommendations to others considering Adobe Analytics?Very good productWhat problems is Adobe Analytics solving and how is that benefiting you?Custom reports and the segmentation on tools is wonderful
Read more
HM

Hiten M

July 25, 2026 Source: G2.com
Adobe Analytics Turns User Data Into Actionable Insights
What do you like best about Adobe Analytics?what i like most about adobe analytics is how easy it makes understanding what users are actually doing on a website or app. the reports are detailed but still useful for making better business decisions. I also like that it helps identify trends and customer behavior without too much guesswork. Overall, its powerful tool that turns data into insights anyone can act on.What do you dislike about Adobe Analytics?one thing i dislike about adobe analytics is that it has a steep learning curve. especially for new users. some reports and settings can feel overwhelming at first, and the interface isnt always the most intuitive. it can also take time to create custom reports or troubleshoot issues. once you get used to it, though its a very capable platform.What problems is Adobe Analytics solving and how is that benefiting you?It helps solve the problem of understanding how users interact with websites and apps. it provides cleat insights into customer behavior, traffic sources, and conversion trends, making it easier to identify what's working and what needs improvement. this helps me make better data-driven decisions, optimize user experiences, and measure the impact of changes more effectively.
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J

James

July 7, 2026 Source: G2.com
Easy to Use, Great for Sharing Reports
What do you like best about Adobe Analytics?Ease of use and ability to share reportsWhat do you dislike about Adobe Analytics?Workspace is to restricting, I wish you could analyse different report suites in the same dahsboardWhat problems is Adobe Analytics solving and how is that benefiting you?Our customer fallout, why they leave and what may have caused it.
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VS

Verified User in Financial Services

July 7, 2026 Source: G2.com
I’d like to see more user ability High-Quality Data That Delivers
What do you like best about Adobe Analytics?I love the quality of data and the settings abilityWhat do you dislike about Adobe Analytics?It can be a bit confusing to find things within analyticsWhat problems is Adobe Analytics solving and how is that benefiting you?None at present.
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VR

Verified User in Retail

July 7, 2026 Source: G2.com
Adobe Analytics is great for allowing business partners to self serve data
What do you like best about Adobe Analytics?Adobe analytics is great for being able to create custom components, curate your data, and provide self serve access to business partners. With the drag and drop interface it is fast and easy to create visualizations and dashboards to do full reports it even just pull together an ad-hoc analysis.What do you dislike about Adobe Analytics?There are limited options for visualizations, both in terms of the type of visualization and the layout/colour options available.What problems is Adobe Analytics solving and how is that benefiting you?Adobe analytics gives us the ability to combine different components to dig into our data, find what is working, identify areas of opportunity, and create the reports we need to continue improving our business.
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