Home/SEO Software
Updated on: August 9, 2022

SEO Software

Search Engine Optimization (SEO) software aims at increasing the traffic on your website and improving your ranking on the search engines like Google, Bing etc. SEO software suggests the website with the right keywords to use and also helps them keep an eye on the competitor’s website by providing insights into their website. These softwares offer a number of features to improve a website’s ranking like competitor analysis, keyword tracking, rank management, etc. and ensure improvement in SEO performance of a website.

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Most Popular SEO Software

The Most Popular Software award is given to the SaaS products with the highest presence across social media, web search and user reviews.

Semrush
#1

With Semrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long-tail keywords.

Ahrefs
#2

Ahrefs is an SEO tool that enables companies and website owners to grow the organic traffic of their websites. Users can even research their competitors to understand what is working for them and the reason for their higher ranks. All this and more are neatly charted out in organic search report that showcases the amount of traffic that is driven by each keyword. The top pages section also shows the primary pages that send the most traffic to the website. The tool holds data for about 150 million keywords in the United States alone. This powers the Keyword Explorer that sifts through thousands of relevant keyword suggestions. The total... read more

Moz Pro
#3

Moz Pro is an SEO software with all the possible features that you might need to improve your SEO performance. With targeted keyword suggestions from Moz Pro that highlights the area with most opportunity, you can improve your rankings on the search engines. It also helps you to understand how you... read more

Moz Pro also won

Serpstat
#4

A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine... read more

Serpstat also won

SE Ranking
#5

SE Ranking is a handy SEO software for digital marketers and SEO teams that helps them with their SEO analysis and promotion efforts. It is backed by a 100 percent accurate keyword position tracking system that tracks the real-time position of website keywords. Meanwhile, the SEO/PPC Competitor Research tool allows users to discover competitor keywords and unearth data about ads for both paid and organic search campaigns. The software includes a Backlink checking and monitoring tool that enables users to keep track of all their backlinks at a central location while delivering key parameters per each link. The Deep Website Audit delivers a... read more

WooRank
#6

WooRank is an SEO Analysis Tool to optimize Website Traffic, Conversions and Usability. Generate website reviews and track your progress in real time. Download reports or presentation slides in one click. Discover engaging keywords with Competitive Analysis. The Site Crawl checks the content issues... read more

WooRank also won

BrightEdge
#7

BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With... read more

BrightEdge also won

Raven Tools
#8

Raven Tools is a great tool for Agencies, Freelancers, and In-house Marketers that provides them with end-to-end SEO capabilities to boost the quality of their organic results. It offers 6 different SEO and Reporting Tools in a single toolbox. This includes the Site Auditor that quickly analyzes... read more

Raven Tools also won

BrightLocal
#9

BrightLocal is an integrated SEO and local citation platform that provides adequate performance insights to the user’s business. The software is basically used by businesses to improve their ranks, brand value, promote traffic and lead generation facilities from local search. An upgraded rank... read more

BrightLocal also won

AgencyAnalytics
#10

AgencyAnalytics is a reporting platform for marketing agencies that helps to monitor all their client’s marketing campaigns in one place. It also helps to generate reports and dashboards for SEO auditing, social analytics, third-party integrations and more. Users are able to create reports with a pay-per-click reporting tool and allow clients access to their own drag & drop dashboard so they can view the KPIs most important to them. The dashboard is 100 percent customizable and allows users to be able to provide branded reports for their clients. With the SEO tools like rank tracker, backlink monitor and others, users can monitor a variety... read more