BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results.
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BrightEdge is an enterprise-grade SEO and content performance management platform Contact BrightEdge directly for pricing details.
Disclaimer: The pricing details were last updated on 30/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing.
The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest.
BrightEdge is a power SEO measurement and recommendation tool that can help save external agency costs while also empowering and teaching your marketing team.
We are able to do site analysis, competitive analysis, and make SEO recommendations on our own once the BrightEdge tool is configured.
Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition.
I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.
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The errors posted on the site audit can find inaccurate information when it comes to internal linking and backlinks analysis can sometimes be inconsistent.
Brightedge is worth the investment for any company that does SEO in-house so long as you can afford it.
BrightEdge lets you know which keywords will be ranking for Local 3-Packs which is critical for local businesses.
Pros: Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.
Cons: Platform can be slow at times, especially when re-crawling for site audit or content recommendations.
Speed, accuracy, UX friendly interface, and great customer service.
I find it easy to navigate through the platform and find the tools that I need.
The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).
The platform loads quickly considering the amount of data it loads.
Customer service reps are responsive and quick to provide solutions.
The data columns on page & keyword ranking tools are hard to manage/adjust.
You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)
If you're working for a brand that tracks performance of many keywords and pages, and if your brand has the budget for it, I'd say go for it!
Search Engine Optimization - auditing, monitoring, and tracking performance.
BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.
Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors.
The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in order to capture more relevant headlines.
BrightEdge allows us to tell a powerful story of how our brand is perceived in the search landscape and allows us to realize our potential and maximize our SEO footprint in the SERP. By closely monitoring and tracking keyword performance, we are able to clearly define goals and prioritize terms that will make the biggest impact for our firm.
We love using DataCube. It has such in-depth keyword information on almost any site.
There are so many options, not sure what to choose.
Being able to track a large number of keywords and get organic keyword data from an agency level.
The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results.
There's definitely a learning curve with the onboarding process. It can take a while to get up and running with the platform and various tools. Also, the Content tool could be more user friendly.
The migration support has been key with our recent website re-platforming projects. We did not experience a drop in traffic with any of the websites, which is a major win.
Pros: good SEO tools, lots of help from their customer success staff
Cons: super complicated and convoluted. you can find the information you're looking for elsewhere more easily.
I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance.
I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings.
Setup weekly or biweekly calls with your BrightEdge CSM to build the relationship and maximize their services.
We optimize for individual business units, instead of our site overall. Building out separate keyword groups, page groups and dashboards has really helped tell our story for each BU.
The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.
Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.
Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.