BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results.
| Support | Business Hours | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Foster City, California / +1 800-578-8023 | |
| Deployment | SaaS/Web/Cloud | Category | SEO Software |
Disclaimer: The pricing details were last updated on 30/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
BrightEdge is SEO Software. BrightEdge offers the following functionalities:
Learn more about BrightEdge features.
Yes, BrightEdge provides API.
What do you like best?
The ease and ability to be able to support analysis and reporting across an entire, complex organization with multiple operating units, divisions and stakeholders.
Beyond the platform, the account and support folks I've worked with over the years at BrightEdge have been phenomenal. They go above and beyond and are comfortable with pushing you forward to find success. I've found them to be more 'partner' than just 'support'.
The last piece I'll note is the community. BrightEdge has really done a great job to promote and foster a community that is way more than just focused on the platform. Their local user groups have been tremendous for knowledge sharing and networking (pre-Covid, anyways) with other SEO and digital folks.
What do you dislike?Most of my dislikes about the platform have been gradually disappearing as they've done a lot of work around UX and task completion.; eliminating some of the redundancy and reducing the number of clicks needed to do key tasks.
What problems are you solving with the product? What benefits have you realized?Centralization of SEO research and reporting. We've been able to develop and streamline processes, eliminate other tools and realize cost-savings, as well as enable marketers with intelligence to develop content that performs better from day 1.
What do you like best?
Weekly/biweekly SEO consulting calls with our customer success team; real-time research results; opportunities to connect with their user community. Early on in the pandemic, BrightEdge arranged a virtual community session with home-delivered dinners. Last year, they hosted an onsite workshop for our team, with colleagues not even using the tool, to help us set & align on SEO strategy. BrightEdge brings a personal touch in a highly technical space.
What do you dislike?There are cheaper tools out there, so budget approval that looks only at cost can be a challenge. But for our team, the white-glove consultation our BrightEdge success reps provide is like having a dedicated SEO team member. Our SEO returns have been solid after one year and more than made the case for us to renew.
What problems are you solving with the product? What benefits have you realized?Our team creates global content without an in-house SEO specialist. Before BrightEdge, our articles lacked basic technical components to help them be found in search and definitely weren't helping us rank for keywords we'd want associated with our brand. Once we started working with BrightEdge, they advised on how to immediately improve our content from the back end and build completeness into our publishing process. They also helped us start identifying keywords we wanted to rank for and taught us how to build keyword research into our content creation process. Because of our regular calls with our success team and applying what we've learned, we've seen 500% growth in our platform's organic footprint year over year. Organic traffic has become a top source of visits.
What do you like best?
The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. The support/client success team has always been an extension of my team - they deliver valuable work, provide strategic direction and recommendations and support my team in anyway that I may need.
What do you dislike?Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. I hope they continue to look at ways to integrate with CMS.
Recommendations to others considering the product:Consider Brightedge technology to not only kick-start your SEO efforts but to amplify and drive incremental results for your organization.
What problems are you solving with the product? What benefits have you realized?Keyword research, ranking management and reporting, tracking anomalies, and more! At all three companies, Brightedge has amplified my teams SEO efforts and strategic content pillars. I've benefited across my SEO programs: quality - content, career growth, relationships qualitative - driving results and growth for the organic channel for both B2B lead generation and eCommerce.
What do you like best?
BrightEdge listens to the needs of its customers more than any other software vendor I've worked with. They truly cares about customer success, and makes sure the platform capabilities match the ever changing needs of the customer. For example, BrightEdge Instant was launched from a need of customers like myself wanting instant ranking data and SERP layouts. Instant has also become my go-to keyword research engine because it has consolidating a lot of disparate platforms i was using into one powerful section within BrightEdge with up to the minute data on keywords.
What do you dislike?There's very little to dislike, but the platform can become cost prohibitive if you need to track many keywords across multiple locales and/or search engines.
Recommendations to others considering the product:Like all software, to get any value out of it you need to dedicate time and resources. It does not do SEO for you. BrightEdge does provide visibility into areas of focus, saving time and allowing you to focus on high opportunity areas.
What problems are you solving with the product? What benefits have you realized?Being able to monitor, optimize and discover keywords that drive the majority of traffic to a global website is a necessity. With organic traffic ranging from 50-60% of all traffic sources there's no argument that knowing how to retain and improve a primary traffic source is key to success. Personally, BrightEdge has helped us see a 20-50% YoY increase in organic traffic over the past 3 years with only a small team of dedicated SEO specialists.
What do you like best?
Data Cube is an essential SEO tool that I cannot live without. It boasts the longest running collection of SEO ranking and domain-level data and thus is without equal in my opinion. I would put their upgraded tools, like Instant, Link Equity Manager and Market Insights, up there as well. Not every enterprise can afford the upgraded tools so I will only say that if you can they are worth every additional penny. All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. Bottom line: whether you go all in or just take a base package just know that BrightEdge can make your life much easier as an SEO. I am able to translate my overarching SEO strategies into actionable pieces and then track and measure performance. I have used them twice in my career and consider them a big part of my success. Finally, your customer success team is there to help you win and make you look. I've had several reps, all up to the task. My CSM team is the cherry on top.
What do you dislike?SEO tools are only as good as what you put into them and BrightEdge is no different. It takes time to research, strategize, and put your plan into action. How you set up BrightEdge can help you exponentially. At the same time, if you don't put in effort into setup you may not reap all you can out of them. If you are new to their platform, you may also have trouble understanding where to find things. Looking in settings to create your keyword groups may not be all that intuitive but once you realize that all setup is in your settings, it is a breeze. Also recommendations have come a long way but hard to automate what is inside an SEO's head. A small gripe really given all of the value I receive from their platform but needed to say it nonetheless.
Recommendations to others considering the product:Take a demo, see Data Cube and picture yourself needing to quick and accurate research on a whim for either you or a need to investigate a competitor. A common occurrence at an enterprise level. Then see how BrightEdge can help you manage this task easily. Next see reporting and how useful it could be setting up dashboards and tracking results. Finally, take a look at their advanced feature sets. If not for now, at least to see where these guys are headed. Self-automating SEO, as a future state. Then ask how you can live without them.
What problems are you solving with the product? What benefits have you realized?Keyword tracking, reporting, analysis, research, competitive research, technical SEO, site performance, global optimization, and trended results over tine. Ultimately, I use BrightEdge to assist me and help me obtain the SEO goals I have set to achieve. When you ask if a tool is worth it, you have to look to see what contributions is makes to your overall SEO success. Or better stated, how can this tool help me accelerate the path to proficiency. I increased kw's ranking on Page #1 by 30% in year one and at 5% in year two with associated levels of traffic and conversion improvements. Clearly, BrightEdge has helped me to deliver.
What do you like best?
I personally love DataCube as well as Instant. These two features alone do more than any other platform. The rest - things like ContentIQ is cherry on top!
What do you dislike?I would love to have more control in ContentIQ. I am sure they will evolve it and will happen soon!
Recommendations to others considering the product:It's worth the investment - just make sure you understand what the platform does. Often if you don't understand the information the platform is describing - make sure you have an in-house SEO person or a customer service rep to help explain. They analyze a lot of the data for you but it's good to do your own analysis as well. If you are struggling with ranking content - this is the perfect opportunity to figure out what your competitors are doing and steal market share! You can also utilize this to help prioritize technical enhancements.
What problems are you solving with the product? What benefits have you realized?1. How are my competitors preforming compared to myself and where are they winning the most?
2. What content should I be producing to gain market share?
3. What parts of our site from a technical front are a problem and how do we prioritize them?
4. What keywords should I use to optimize existing content?
What do you like best?
The combination of the tools and the account manager support has allowed us to continue to grow our SEM results and ensure we chase the relevant items.
What do you dislike?The word rank measurement tool is not as clean as other tools, but still effective.
Recommendations to others considering the product:The account manager is a key part of guiding our reviews for the team to keep focused.
What problems are you solving with the product? What benefits have you realized?We increase keyword rankings for targeted categories and help drive more traffic. the link equity manager has been very useful.
What do you like best?
BrightEdge is a great SEO tool. The support team behind it is outstanding. They provide good training as to how to use the tool and then biweekly updates to help you best optimize your SEO. BrightEdge has a complete library of tools you can use to learn how to best use the tool.
The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.
BrightEdge provides some strong executive summary tools that help you tell your story to management.
What do you dislike?It takes a time to learn the tool and how to best use it. To get the most out of the tool you need to spend a minimum of five hours per week working with the tool to start to see the benefits. When you begin to use the tool you need lots of consultation time from the BrightEdge team.
You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.
The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good.
What problems are you solving with the product? What benefits have you realized?We had never really done any true SEO work and we needed to raise our visibility and increase the quality and quantity of our website traffic. As a result of BrightEdge we were able to do both. Our website traffic increased. In addition we received more new business leads and RFPs .
BrightEdge impacted our work by making our website work harder and better for us. It allowed us to better understand how we needed to modify our messaging to get the results that we needed. It also allowed us to keep on top of the changes in the industry and our competition. This competitive intelligence helped us tailor our messaging to make it more effective.
What do you like best?
It took us a while to get the account set up, some of that our issues and some were communication issues with our old rep. Once we did get the account set up properly it was amazing to see insights we didn't have previously. We could even customize dashboards and reports to be emailed to us that showed high level performance. With certain keywords, we could go in and see recommendations to improve performance for the landing pages for these keywords or keyword sets. The platform provided great recommendations that really helped our performance.
What do you dislike?The time to set up our account took a while. Some of this was communication with our previous rep. We mentioned this to a higher up and were switched to a new rep who was fantastic and took the time to help us get the account to a great place and provided great recommendations for set up.
Recommendations to others considering the product:Great tool that I would recommend to help your SEO performance.
What problems are you solving with the product? What benefits have you realized?Increasing SEO presence. With the recommendations from Brightedge we have seen a large increase YoY of traffic to our site as well as page rankings on key terms.
What do you like best?
BrightEdge has a great professional services team that gives actionable advice and tips to proactively improve SEO. They are proactive about staying on top of client-facing issues including contracts, are flexible in contract negotiations. They help ensure the platform is giving us exactly what we want and their account managers and professional services team members are knowledgeable in our space which can be difficult to navigate. They are also consistently rolling out new features and improving the platform with UI/UX improvements to make it easier to use, etc...
What do you dislike?I currently have no misgivings with the platform or services that are being given at this time.
Recommendations to others considering the product:When choosing an SEO platform, we did extensive research in choosing a partner and chose BrightEdge specifically because we considered them to be the best and they've proven to be able to perform very well even in a challenging industry to navigate in the digital space.
What problems are you solving with the product? What benefits have you realized?Improving SEO with BrightEdge has been key to growth due to being limited in digital advertising options.
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
