BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results.
| Support | Business Hours | Customer Type | Large Enterprises Medium Business |
| API | Contact | 800.578.8023 /989 E Hillsdale Blvd, Suite 300 Foster City, CA 94404 | |
| Deployment | SaaS/Web/Cloud | Category | SEO Software |
Disclaimer: The pricing details were last updated on 30/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: Recommendations are great and they keep adding more features constantly
Cons: Sometimes integrations with analytics are off
Overall: BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords
The forward-thinking this platform provides is among the best in the industry.
Can be cumbersome to add in new keywords and groups.
While not entirely a full-service SEO tool, it's helpful for content creation and SEO reporting.
We use BrightEdge for reporting but also for opportunity forecasting. Being able to tell our clients what they can expect if they give us more time and resources is one of the biggest benefits.
Pros: The interface is easy to use and the training videos help navigate the software. The insight into competitor and personal website data is quick and accurate
Cons: The annual cost of the software is very steep
- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons
Pros
- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons
Cons
- Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there
Rating breakdown
Likelihood to recommend: 9/10
Pros: Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.
Cons: It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.
BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.
Pros
BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.
Cons
At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool!
Rating breakdown
Likelihood to recommend: 9/10
Pros: Great set of tools and features. Great when working with multiple domains. Learning tools provided have been a great asset.
Cons: No true cons that I can think of. Maybe choose the correct tool in the beginning?
What are the best aspects of this product?
What I like about BrightEdge is their recommendations, tasks, and page and keyword reporting. Doing segment keyword keywords in groups deploying landing pages, getting page optimzation recommendations, and tracking deployed recommendations is pure sweetness.
What aspects are problematic or could work better?
It appears their StoryBuilder has restrictions. For instance, you're only limited to tracking 5 goals from Google Analytics simultaneously while the traditional Analytics can handle as much as 20 goals. Reporting time frames are flimsy since BrightEdge will have you report in full weeks, despite utilzing different date ranges.
What specific problems in your company were solved by this product?
We make use of BrightEdge to rake in our SEO campaigns an clients in a single solution. It makes it a lot efficient to work with clients, provide detailed reports, and keep track of changes.
Are you a current user of this product?
Yes
What are the best aspects of this product?
BrightEdge lets you look into data history, depth insights, and seek newer SEO opportunities while viewing performance at keyword and page level. I like the fact that it can be integrated with multiple analytics platforms.
What aspects are problematic or could work better?
While it does a good job comparing competitors, I often had to include another competitor and compare it to the two that I have in the system --- since I don't want to be charged for making another competitive group. Switching views within keyword reports to avoid time frame adjustments for older data needs to be fixed.
What specific problems in your company were solved by this product?
I used BrightEdge for my clients to seek out site content gaps, improve user experience, enhance brand visbility, and increase SEO profit. This helped my agency create insights efficiently while saving time.
Are you a current user of this product?
Yes
We are a publishing company and the SEO team finds it useful to easily do research and reporting within the platform. Our editors who are not as tech savvy find it easy to use when doing keyword research or getting an idea how their keywords are ranking or how they stack up against their competition. BrightEdge Recommendations is also helpful for non-tech savvy people to understand. With other platforms there is a lot of filtering involved and the more clicks or input fields a non-tech savvy person has to do, the more confusing it will be for them and the adoption of the software will be poor. With BrightEdge, there is less filtering compared to other platforms so adoption rate and easy of use will be higher for others when doing keyword research or competitive analysis.
The technical SEO aspect when it comes to crawling and site audits are not as robust as other SEO platforms. If it had more Technical SEO data and features in their Content IQ, then it would help the SEO team a lot.
SEO platforms depend on your flavor. If there were no one else except the SEO team that is using the platform then I would say that BrightEdge is good. If only the SEO team was utilizing BrightEdge, I would like to see more in-depth Technical SEO features like the other platforms offer.
The business problems we were trying to solve as a publishing company was finding an easy-to-use SEO platform that our journalists and the SEO Team could both use. The other competitors have very robust SEO tools that are great for SEO people, but would seem too complicated for non-technical people when trying to navigate and apply filters within the platform. BrightEdge had a balance of both where non-tech savvy and the SEO Team could both use the platform to help grow the company.
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
