Home/SEO Software/BrightEdge
Updated on: December 11, 2019
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BrightEdge - SEO Software : SaaSworthy.com
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BrightEdge

Takes care of all your SEO needs
(142 Ratings) Write Review

BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results.

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BrightEdge Features Show All Features

BrightEdge Technical details

Support Business Hours Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Foster City, California / 800.578.8023
Deployment SaaS/Web/Cloud Category SEO Software

BrightEdge Pricing

Pricing ModelQuotation Based
How much does BrightEdge cost ?
BrightEdge provides a custom pricing for their software.
BrightEdge
Custom

Features

  • Keyword Rankings Report
  • Backlinks Tracking
  • SEO Recommendations
  • SEO Performance Analysis
  • Keyword and PPC Discovery
  • Share of Voice Report
  • Site Audit
  • Tasks & Workflow Management

Disclaimer: The pricing details were last updated on 30/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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BrightEdge Reviews

OVERALL RATING
4.3
Based on 142 Rating(s)
Rating Distribution
  • 114
  • 21
  • 3
  • 2
  • 2
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Source : g2crowd.com
(Reviewed on 03 July 2019)
"Awful company, Awful product and Awful leadership team"

What do you like best?

There is nothing this product to which a $300 product cannot do. If you are even thinking about buying this product think twice, thrice or as many time you can think to walk away from this product

What do you dislike?

There is nothing about this product anyone can like. Brightedge talks about their managed services and how they are so hands on. Trust me when I say that the left-hand does not know what the right hand is doing in that organization.

Recommendations to others considering the product:

Save your money and look for another product

What problems are you solving with the product? What benefits have you realized?

We wanted to improve our SEO ranking and help with migrating to our new site. They failed us miserably.

Show Less

...more
Source : g2crowd.com
(Reviewed on 30 May 2019)
"BrightEdge is a great self-managed SEO recommendation and analysis tool"

What do you like best?

BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing.

What do you dislike?

The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest.

Recommendations to others considering the product:

BrightEdge is a power SEO measurement and recommendation tool that can help save external agency costs while also empowering and teaching your marketing team.

What problems are you solving with the product? What benefits have you realized?

We are able to do site analysis, competitive analysis, and make SEO recommendations on our own once the BrightEdge tool is configured.

...more
Source : g2crowd.com
(Reviewed on 20 May 2019)
"SEO Under One Platform"

What do you like best?

Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition.

I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.

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What do you dislike?

The errors posted on the site audit can find inaccurate information when it comes to internal linking and backlinks analysis can sometimes be inconsistent.

Recommendations to others considering the product:

Brightedge is worth the investment for any company that does SEO in-house so long as you can afford it.

What problems are you solving with the product? What benefits have you realized?

BrightEdge lets you know which keywords will be ranking for Local 3-Packs which is critical for local businesses.

...more
Source : g2crowd.com
(Reviewed on 01 May 2019)
"Effective enterprise solution for organic performance tracking and auditing"

What do you like best?

Speed, accuracy, UX friendly interface, and great customer service.

I find it easy to navigate through the platform and find the tools that I need.

The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).

The platform loads quickly considering the amount of data it loads.

Customer service reps are responsive and quick to provide solutions.

What do you dislike?

The data columns on page & keyword ranking tools are hard to manage/adjust.

You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)

Recommendations to others considering the product

If you're working for a brand that tracks performance of many keywords and pages, and if your brand has the budget for it, I'd say go for it!

What business problems are you solving with the product? What benefits have you realized?

Search Engine Optimization - auditing, monitoring, and tracking performance.

BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.

...more
Source : g2crowd.com
(Reviewed on 23 April 2019)
"The Golden Standard for SEO Research"

What do you like best?

Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors.

What do you dislike?

The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in order to capture more relevant headlines.

What business problems are you solving with the product? What benefits have you realized?

BrightEdge allows us to tell a powerful story of how our brand is perceived in the search landscape and allows us to realize our potential and maximize our SEO footprint in the SERP. By closely monitoring and tracking keyword performance, we are able to clearly define goals and prioritize terms that will make the biggest impact for our firm.

...more
Source : g2crowd.com
(Reviewed on 19 April 2019)
"DataCube is phenomenal"

What do you like best?

We love using DataCube. It has such in-depth keyword information on almost any site.

What do you dislike?

There are so many options, not sure what to choose.

What business problems are you solving with the product? What benefits have you realized?

Being able to track a large number of keywords and get organic keyword data from an agency level.

...more
Source : g2crowd.com
(Reviewed on 18 April 2019)
"Comprehensive Tools + Knowledgeable Resources"

What do you like best?

The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results.

What do you dislike?

There's definitely a learning curve with the onboarding process. It can take a while to get up and running with the platform and various tools. Also, the Content tool could be more user friendly.

What business problems are you solving with the product? What benefits have you realized?

The migration support has been key with our recent website re-platforming projects. We did not experience a drop in traffic with any of the websites, which is a major win.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"Best Tool for SEO"

What do you like best?

I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance.

What do you dislike?

I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings.

Recommendations to others considering the product

Setup weekly or biweekly calls with your BrightEdge CSM to build the relationship and maximize their services.

What business problems are you solving with the product? What benefits have you realized?

We optimize for individual business units, instead of our site overall. Building out separate keyword groups, page groups and dashboards has really helped tell our story for each BU.

...more
Source : g2crowd.com
(Reviewed on 15 April 2019)
"Easy-to-use platform and professional support"

What do you like best?

The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.

What do you dislike?

Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.

What business problems are you solving with the product? What benefits have you realized?

Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.

...more
Source : g2crowd.com
(Reviewed on 15 April 2019)
"Great SEO Tool"

What do you like best?

How easy it is to get a quick overview of how we're performing for our main keywords. Plus the insights they provide around pages that have issues or errors. It makes it really easy to send to our dev team in order to make the fixes.

What do you dislike?

For me the only downside is that I have to spend the time to go into the tool and set up the reports I want.

What business problems are you solving with the product? What benefits have you realized?

Developing content that our users think is important. It's helped us move away from content we thought was important that was driving no traffic and had high bounce rates to more traffic with lower bounce rates.

...more
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Download white papers and ebooks on BrightEdge View All Downloads

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2018 Future of Marketing and AI Survey Report
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