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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo logo
Marketing Automation Software

4.5 1,676 user ratings

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PromoNavi logo
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Sponsored

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo

Hubspot Marketing Hub

Marketing Automation Software

4.7 3,560 user ratings

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Sponsored

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo

Omnisend

Marketing Automation Software

4.6 1,029 user ratings

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Overview

Description Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more PromoNavi is a digital advertising platform for PPC professionals, ads agencies and marketers, enabling them to boost their business operations and reach significant marketing KPIs faster. The platform helps users to create more effective campaigns, save time, reduce campaigns budget and increase the overall ROI. With PromoNavi, PPC professionals can see how effective their campaigns are and the steps they need to opt to boost their performance in the market. Moreover, businesses can automate routine tasks, reduce their traffic costs and optimise conversion value. The software can help agencies by cutting misused ad spend and boost their online advertising efficiency. It also provides them with a multichannel overview of all their customers in one place. In the case of marketers, PromoNavi allows them to launch and manage their Google and Facebook Ads from a single platform, besides offering them valuable competitive insights to stay up-to-date in their target market. Read more Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options
  • Free Trial Not Available
  • Starts at $45.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $40.83.
  • Free Trial Available
  • Starts at $18.00. Offers Free-forever plan.
  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    77%
  • Popularity
    95%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    73%
  • Momentum
    62%
  • Popularity
    77%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    83%
  • Momentum
    68%
  • Popularity
    69%

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    86%
  • Momentum
    66%
  • Popularity
    86%
SaaSworthy Awards # 3 Most Worthy # 4 Fastest Growing # 13 Fastest Growing # 13 Most Popular # 18 Fastest Growing # 3 Fastest Growing # 5 Most Popular

Features

Total Features
10 Features
7 Features
9 Features
9 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 4 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Not available
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.5/5 1,676 user ratings
    4.5/5 29 user ratings
    4.7/5 3,560 user ratings
    4.6/5 1,029 user ratings
    Rating Distribution
    • Excellent

      68%
    • Very Good

      23.2%
    • Average

      2.9%
    • Poor

      0.2%
    • Terrible

      5.7%
    • Excellent

      69%
    • Very Good

      20.7%
    • Average

      3.4%
    • Poor

      0%
    • Terrible

      6.9%
    • Excellent

      72.5%
    • Very Good

      24%
    • Average

      2.3%
    • Poor

      0.4%
    • Terrible

      0.9%
    • Excellent

      71.6%
    • Very Good

      24.1%
    • Average

      1.5%
    • Poor

      1.3%
    • Terrible

      1.6%
    User Sentiments

      Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation

      Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base

      Not Available

      Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting

      High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve

      Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

      Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

    Review Summary

    Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.

    Not Available

    Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.

    Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

      Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Starts at $45.00. Offers Free-forever plan.
    • Free Trial Available
    • Starts at $40.83.
    • Free Trial Available
    • Starts at $18.00. Offers Free-forever plan.
    • Free Trial Not Available
    • Starts at $16.00. Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    Email $45.00 $45.00 per month

    Email and SMS $60.00 $60.00 per month

    Business Plan $40.83 $49.00 per month

    Agency Plan $65.83 $79.00 per month

    Free Free

    Starter $18.00 $20.00 per month

    Professional $800.00 $890.00 per month

    Enterprise $3,600.00 $3,600.00 per month

    Starter CRM Suite $30.00 $50.00 per month

    Free Free

    Standard $16.00 $16.00 per month

    Pro $59.00 $59.00 per month

     
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    Alternatives

     

    Screenshots & Videos

    Screenshots Integration
    + 2 More
    Analytics Dashboard
    + 7 More
    Marketing Hub Starter
    + 5 More
    Not Available
    Videos Video Thumbnail Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: Boston, MA Founded in: 2012 Located in: Limassol, Cyprus Located in: Cambridge, Massachusetts Founded in: 2006 Located in: London, United Kingdom Founded in: 2014
    Contact Details

    (800) 338 1744

    https://www.klaviyo.com/

    +357 25 025048

    https://promonavigator.com/

    +1 888-482-7768

    https://www.hubspot.com/products/marketing

    Not available

    https://www.omnisend.com/

    Social Media Handles

    Not available

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