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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more | Singular software is a platform used to get a complete view of marketing performance and ROI. Manage cross-platform analytics with your ad spend data accurately reported in one place. The software offers Marketing ETL and Mobile Attribution to track and measure the path to conversion across channels. Prevent Fraud and Ad Monetization to analyze ad revenue. Read more |
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| SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
9 Features
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| Common Features for All |
Ad hoc Reports
Attribution
Campaign Performance Tracking
Conversion Tracking
Interactive Dashboard
KPI Monitoring
Marketing Mix Modeling
Segmentation
Social Listening
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| User Rating |
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| User Sentiments |
Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization |
Excellent Customer Support, Extensive Partner Integrations, Comprehensive Reporting, User Friendly Interface Occasional Data Discrepancies, Slow Platform Performance, Limited Dashboard Functionality, Complex UI/UX |
| Review Summary |
Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users. |
Singular garners positive feedback for its user-friendly interface, robust feature set, and ability to streamline marketing campaigns. Users appreciate its intuitive design, which makes it easy to navigate and utilize its various functionalities. The platform's comprehensive suite of features, including campaign management, audience segmentation, and reporting capabilities, is also highly praised. Additionally, Singular is lauded for its ability to help businesses optimize their marketing efforts and deliver personalized customer experiences. However, some users have reported occasional technical glitches and integration challenges, highlighting areas for improvement. |
| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Pathmatics Custom |
Standard (Analytics) Free Premium (Analytics) Custom Enterprise (Analytics) Custom Premium (Analytics+Attribution) Custom Enterprise (Analytics+ Attribution) Custom |
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| Screenshots |
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| Company Details | Located in: Santa Monica, California | Located in: San Francisco, California Founded in: 2014 |
| Contact Details |
(424)625-8512 https://sensortower.com/product/digital-advertising/pathmatics |
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