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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Marketing Automation Software

4.8 1,667 user ratings

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Overview

Description Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you. It connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account. Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan. *Omnisend internal analysis of paid-plan merchants, 2025. Results vary. Read more
Pricing Options
  • Free Trial Available
  • Starts at $16.00.
SW Score & Breakdown

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    98%
  • Momentum
    60%
  • Popularity
    69%
SaaSworthy Awards # 3 Fastest Growing # 5 Most Popular

Features

Total Features
9 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Online
    API Support
    • Available

    Reviews & Ratings

    User Rating
    4.8/5 1,667 user ratings
    Rating Distribution
    • Excellent

      93.8%
    • Very Good

      1.1%
    • Average

      1%
    • Poor

      3.2%
    • Terrible

      1%
    User Sentiments

      Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

      Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

    Review Summary

    Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

      Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $16.00.
    Pricing Plans
    Monthly Plans Annual Plans

    Standard $16.00 $16.00 per month

    Pro $59.00 $59.00 per month

     
    View Detailed Pricing

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    Screenshots & Videos

    Screenshots Email and SMS marketing so good, it's boring
    + 4 More
    Videos Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: London, United Kingdom Founded in: 2014
    Contact Details

    Not available

    https://www.omnisend.com/

    Social Media Handles

    FTC Disclosure

    SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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