Segment |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
Start Free Trial
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| Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more |
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| SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
6 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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| Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Core CDP Custom Intelligence Custom Automate Custom |
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View Detailed Pricing
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| Screenshots |
+ 7 More
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| Company Details | Located in: New York, New York Founded in: 2009 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
1-888-235-5604 https://www.optimove.com/ |
Not available https://www.lytics.com/ |
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