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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Customer Data Platform is Captain Metrics (CDP). Captain Metrics gives you everything you need to create outstanding and tailored customer experiences. Captain Metrics gathers, integrates, and improves your customer data in one central location. Combine user data from all devices and all of your technologies (eCommerce, CRM, POS, etc.) into a single profile. By matching IDs, emails, hashes, and social networks, Captain Metrics combines redundant profiles automatically. Save user attributes that are specific to your needs. There will be no more charts, tables, or squandered time. You just get the most important information. Each insight reveals a marketing opportunity hidden in your data. Either a problem to solve or a promising trend to capitalize on. On average, we generate roughly 100 insights per day for our customers. You can make better decisions, act faster, and progress if you use them. Marketing automation & CX. Automate your marketing & personalize the customer experience in real-time across all your channels: web, email, sms, push notification Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
6 Features
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9 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Captain Metrics Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 7 More
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+ 2 More
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Videos |
+ 2 More
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Company Details | Located in: New York, New York Founded in: 2009 |
Not available |
Contact Details |
1-888-235-5604 https://www.optimove.com/ |
Not available https://captainmetrics.com/ |
Social Media Handles |
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