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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Customer Data Platform is Captain Metrics (CDP). Captain Metrics gives you everything you need to create outstanding and tailored customer experiences. Captain Metrics gathers, integrates, and improves your customer data in one central location. Combine user data from all devices and all of your technologies (eCommerce, CRM, POS, etc.) into a single profile. By matching IDs, emails, hashes, and social networks, Captain Metrics combines redundant profiles automatically. Save user attributes that are specific to your needs. There will be no more charts, tables, or squandered time. You just get the most important information. Each insight reveals a marketing opportunity hidden in your data. Either a problem to solve or a promising trend to capitalize on. On average, we generate roughly 100 insights per day for our customers. You can make better decisions, act faster, and progress if you use them. Marketing automation & CX. Automate your marketing & personalize the customer experience in real-time across all your channels: web, email, sms, push notification Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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9 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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API Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Captain Metrics Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 2 More
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Videos |
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Company Details | Located in: Portland, Oregon Founded in: 2012 |
Not available |
Contact Details |
Not available https://www.lytics.com/ |
Not available https://captainmetrics.com/ |
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