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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Buxton is a customer behaviour intelligence platform that provides companies with the right data sets that can be used to improve their performance manyfold. The platform comes loaded with an intuitive set of tools and market datasets, facilitating seamless discovery, visualisation and insight sharing. The data collected, related to visitors’ behaviour can be used to target audiences and generate more sales. The platform also helps companies with mobilytics, match, prediction and explore optionalities. Businesses can depend on the mobilytics part offered by this particular platform to gain detailed insights about relevant metrics and make decisions accordingly. They can also start exploring key performance enhancers related to a particular market area. Buxton with its predictability feature, helps companies get a comprehensive understanding of a particular location and related opportunities. At last, the solution can also be used to study other relevant metrics that impact a particular business, such as Psychographics, Demographics, Workforce, Vehicles, Expenditure and Housing. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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5 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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API Support |
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Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Buxton Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 2 More
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Videos |
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Company Details | Located in: Portland, Oregon Founded in: 2012 | Located in: Fort Worth, Texas Founded in: 1994 |
Contact Details |
Not available https://www.lytics.com/ |
Not available https://www.buxtonco.com/ |
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